Berkeley Advanced Media Institute is the world’s premier center for digital media workshops and custom training programs. Career professionals from around the world choose Berkeley Advanced Media Institute’s programs to gain valuable insight and skills in digital media content production, multimedia storytelling, social media, data visualization, and digital publishing. Our instructors are UC Berkeley award-winning faculty and leading industry practitioners who are experts in creating and developing compelling innovative digital stories across multiple digital platforms. Visit Berkeley AMI to join one of our upcoming workshops, to inquire about custom training programs, or to access free tutorials and resources online.
Digital Media Staff
Vicki Hammarstedt is the digital media director for Berkeley Advanced Media Institute. An entrepreneur with a passion for all things digital, Vicki has had an eclectic career as a technology teacher, the developer of a charter school, co-founder of an e-commerce company, and as the business director in the telecom industry. She currently designs and produces multimedia training programs bringing the latest technologies and innovations in storytelling to career professionals throughout the world. When not recruiting savvy, smart industry leaders and academics as partners to support the new media programming, she can be found bicycle touring or bee keeping.
Flynn May is media program specialist with Berkeley Advanced Media Institute. With a background in administration, communications and event production, Flynn has worked with Berkeley Advanced Media Institute since 2014, coordinating workshops and special projects. Offline, Flynn is a writer, an actor and a board member of an Oakland maker space.
Digital Media Program Instructors
Our instructors are luminaries from academia and industry. They are award-winning storytellers in all things digital with practical experiences in multimedia, visual journalism, social media, data visualization and digital publishing.
Máire P. Walsh is a social media instructor for Berkeley Advanced Media Institute, in addition to her position as Digital Strategy Director at Subdirect. She oversees digital media marketing including content strategy, social media, and call-to-action marketing for digital media priorities. She also works with clients on custom digital products and works closely with key partners in social media and technology industries to ensure client success. Máire went from managing circulation for a lifestyle magazine to leading a team that helped build retail sales and partnerships for over 70 national magazines at the Independent Press Association. Máire has been featured in Folio, Audience Marketing, Publishing Executive, The Irish Times, and Yahoo Finance and is a regular speaker at media industry conferences on audience development and engagement strategies.
Yumi Wilson is a social media instructor for Berkeley Advanced Media Institute, in addition to her position as corporate communications manager at LinkedIn and a tenured professor of Journalism at San Francisco State University. As a trainer and evangelist for LinkedIn, Wilson trains corporate communicators and journalists how to use LinkedIn more effectively to promote their companies and brands. She runs the LinkedIn for Journalists group, which has grown from 16,000 to 60,000+ members during her tenure. She also travels around the world, training communications specialists and speaking at industry events on how to get the most from your company’s social media network. She moderates the new LinkedIn for Corporate Communications group, whose members include communicators from Pinterest, Yammer, Facebook, the Bank of the West, HP and many other Fortune 500 companies. A former Fulbright Scholar, Associated Press newswoman and San Francisco Chronicle reporter, Yumi was recently named one of the 12 Smartest Women of Color on Twitter.
Tasneem Raja is a data visualization instructor for Berkeley Advanced Media Institute and an editor at Mother Jones, where she leads a scrappy interactive storytelling team that serves up smart, fearless journalism using whatever means necessary. She was the news apps editor at The Bay Citizen, where she built useful things for the Bay Area like a Bike Accident Tracker and a government salary database. One million years ago, she was a longform feature writer at The Chicago Reader. Her superpowers are project management, interaction design, and helping people punch way above their weight. She is a frequent speaker at leading industry events inspiring journalists in the art of storytelling and data visualizations.
Peter Aldhous is a science journalist with BuzzFeed News and data visualization instructor for Berkeley Advanced Media Institute. He also teaches data visualization at the Graduate School of Journalism at UC Berkeley, investigative reporting in the Science Communication Program at the UC Santa Cruz, and has developed online training materials in data visualization for the Academy of Art University in San Francisco. Peter got his start in journalism in 1989 as a reporter for Nature in London, fresh from a PhD in animal behavior. Later he worked as European correspondent for Science, news editor for New Scientist and chief news and features editor with Nature, before moving to California in 2005 to become New Scientist‘s San Francisco bureau chief. Peter works with free tools to ‘interview’ and visualize data – from scans of his own DNA to records of human conflict. His projects include web apps that have explored the local and global history of climate change, and the number of Earth-like planets in our galaxy. Peter’s articles have won awards from bodies including the Association of British Science Writers, the Society of Environmental Journalists, and the Wistar Institute.
Visual Storytelling: Video & Photography
Shaleece Haas is a filmmaker, multimedia journalist and video storytelling instructor for Berkeley Advanced Media Institute. She is the director/producer of the forthcoming documentary Real Boy, a coming-of-age story about a transgender teenager with musical aspirations. Most recently, she co-produced The Genius of Marian, a film about the heartbreak of Alzheimer’s, the power of art and the meaning of family (POV, 2014). She has also served on the production teams of several short and feature-length documentaries for public television Shaleece came to filmmaking through her work as a photojournalist. Her images have appeared on the Oprah Winfrey Show and in magazines including Marie Claire, Utne Reader, and Ms. Magazine. While living in New York City, she also had the privilege of listening to hundreds of life stories through her work for the national oral history project, StoryCorps.
Richard Taylor is the BBC North American technology correspondent based in San Francisco Bay Area and creator of the BBC’s global technology brand, ‘Click’, broadcast in the UK and on TV in English and other language services. He is also a lead Berkeley Advanced Media Institute innovation and video instructor.
Chris Schodt is a freelance multimedia journalist and recent graduate of the UC Berkeley graduate school of journalism. Previously working in environmental science, Chris now focuses on science, technology, and culture. His work includes video, animation, and data visualization, and has had work published by the Verge, the BBC, and soon National Geographic. Chris has been working with the Berkeley AMI for the last year, producing online training and mentoring journalists one-on-one in new media skills.
Bob Calo teaches at the Graduate School of Journalism UC Berkeley and is an instructor for Berkeley Advanced Media Institute on the new emerging forms of digital video. He began his career in television at KQED in San Francisco, where he produced daily news and documentaries for the local and national PBS audience. He moved to New York to join ABC News “Primetime Live,” and then to NBC News as a broadcast producer. Calo produced stories throughout the U.S. and foreign countries, including assignments in Pakistan, Chile, Croatia, Kenya, and Somalia. His work has been honored by the National Academy of Television Arts & Sciences, IRE, and National Headliner awards, among others. He is the Senior Producer of the PBS Series, “Sound Tracks.” Calo joined the faculty in 2001 and continues to write and produce for the national broadcast audience.
Paul Grabowicz is Senior Lecturer and Bloomberg Journalism Chair, directs the New Media Program at the Graduate School of Journalism and is the driving force and lead instructor for Berkeley Advanced Media Institute’s multimedia workshops. In 1995 he started the New Media Program at the Graduate School of Journalism. He pioneered teaching classes in new media topics ranging from entrepreneurial journalism and business models for online news in 1999 and blogging by journalists in 2002, to mobile reporting in 2004 and journalism video games in 2006.
Jeremy Rue is lecturer of digital storytelling at the Graduate School of Journalism UC Berkeley and a multimedia instructor for Berkeley Advanced Media Institute. He has taught workshops to hundreds of professional journalists on new media storytelling techniques. He has spoken at conferences for the Associated Press Managing Editors, National Association of Hispanic Journalists, National Association of Black Journalists, American Association of Sunday Feature Editors and the Association of Alternative Newsmedia. He has led several newsroom trainings on the transition to digital journalism, including National Public Radio, American Public Media and the University of California Office of the President. He was a technical editor for several textbooks on Adobe Flash, and Adobe Dreamweaver. Rue worked as a multimedia journalist for the Oakland Tribune; as a multimedia producer and photographer for a Carnegie-Knight funded reporting fellowship; as a photojournalist for The Fresno Bee, The Modesto Bee and the Duluth News-Tribune in Minnesota; and as a reporter for the Selma Enterprise. Rue is the recipient of the 2007 Dorothea Lange Fellowship for his photo documentary work on migrant farm workers in the California Central Valley.
Richard Koci Hernandez
Coding & Programming
Animation & Games
Jessi Harrison Allmer is the creative director at Justastic Entertainment, a boutique multi-platform entertainment agency, and lead instructor for games and animation workshops at Berkeley Advanced Media Institute. Jessi has contributed to several productions with companies such as Sony Computer Entertainment, Prima Publishing, Foundation 9 Studios, and George Lucas’ Industrial Light and Magic. She has worked as producer in game production for games such as the original “Death Jr.”, and as project coordinator in research & development for animation and effects supporting titles such as,”Pirates of the Caribbean: Dead Man’s Chest”. She’s produced and directed independent short films including “Surprise” that was nominated for “Best Short Film” award at the Los Angeles Indie Fest, 2009. She is also credited as a co-creator for the graphic novel, “Paranormals”.