Arts & Culture Storytelling on the Web

Arts & Culture Storytelling on the Web

Stories for Engagement    June 17-18, 2014  

Creating interest in your arts story on the Web requires a new set of skills in the new media environment. It requires the writer to understanding how readers access and consume information online and to employ best practices for producing content that can be easily found and read on a variety of devices.

This two-day, hands-on workshop focuses on the best practices for writing, packaging and promoting the arts story for the Web. Participants will master key skills in creating the story including writing the narrative for online audience engagement to promoting your story via social media.


Arts & Culture Storytelling on the Web is ideal for people interested in a rapid-paced experience in learning to write and produce arts & culture stories for the online consumer. This workshop is ideal for artists, bloggers, communication professionals, journalists, educators and those promoting artistic endeavors such as museums, art non-profits, the entertainment & fashion industry, musicians, and news orgs.

You will:

  • Employ best practices for writing in the arts for the Web
  • Understand the importance of writing with SEO in mind, and practice using keywords, searchable headlines, subheads, and multimedia
  • Develop an organized online strategy to grow your online network to engage your audience
  • Learn to create compelling social media content to compliment your story

You'll enjoy personalized small class instruction from expert instructors. This program is a skill-based learning experience for beginners in writing about arts & culture for the web. You'll work hands-on with the tools and create a real story and post via social media. This assures that you will be able to apply your new skill set immediately upon completion of the workshop.

Instruction: Gary Moskowitz kdmcBerkeley's Arts & Culture Guest Instructor.

When: June 17-18, 2014 from 9:00 am to 3:30 pm daily.

Tuition Pricing: $435 USD Registration closed

Where: University of California, Berkeley, near San Francisco. Graduate School of Journalism, North Gate Hall map


  • This is an introductory course.
  • All participants must bring their own laptop for use during this workshop and it must be WiFi ready.
  • Basic computer literacy.
  • Proficiency in English.

Additional information

Please see Frequently Asked Questions for information on lodging options.

Questions: Please contact Vicki Hammarstedt via phone at 510.642.3892 or email

Refund policy

  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $90.00 cancellation fee.
  • We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
  • Changes to the registration at anytime are only by approval of kdmcBerkeley administration.
  • The kdmcBerkeley reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of kdmcBerkeley. In this case, applicants are entitled to a full refund of the program fee.
  • The kdmcBerkeley will advise applicants at the earliest opportunity of changes to schedule program. The kdmcBerkeley is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.