Our partners down in Los Angeles at the USC Knight Digtial Media Center are hosting a News Leadership 3.0 conference and they have Michele McLellan live blogging the sessions through the rest of this week. Check out the latest at: http://www.knightdigitalmediacenter.org/leadership_blog/

Here is the full agenda: (All dates are in PST)

Tuesday, July 15, 2008

Preparing for Change – The Imperative

4:00-6:15 p.m.  Laying the Foundation

• Welcome and Introductions - Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication
• What you told us - Michele McLellan, News Leadership 3.0/Consultant
• Roundtable Discussion - Vivian Vahlberg, Managing Director, Media Management Center
• and Leadership 08 Conference facilitator
• Program: Understanding and Serving the Changing Audience in the Digital Now - Amy Mitchell, Deputy Director, Project on Excellence in Journalism

6:30-7:00 p.m.  Welcome reception
7:00-9:00 p.m.  Dinner

• Keynote:  “Seven Deadly Myths of Innovation” - Krisztina “Z” Holly, Vice Provost for Innovation and Executive Director USC Stevens Institute for Innovation

Wednesday, July 16, 2008

Changing Audience, Changing Needs, Changing Roles

7:30-8:30 a.m.  Continental Breakfast Buffet
8:30-10:00 a.m.  Understanding the Economics of Digital News and Information

• Jay Hamilton, Charles S. Sydnor Professor of Public Policy Studies; Professor of Political Science and Economics, Duke University
• Vin Crosbie, Managing Partner, Digital Deliverance LLC
• Steve Yelvington, Internet Strategist, Morris DigitalWorks

10:00-10:15 a.m. Break
10:15 -11:45 a.m.  Measuring Web Success in the Newsroom.

• Discussion leader: Dana Chinn, USC Annenberg lecturer and senior consultant with Media Insight Group
• Vin Crosbie, Managing Partner, Digital Deliverance LLC
• Steve Yelvington, Internet Strategist, Morris DigitalWorks

Noon-1:30 p.m.  Lunch

• Jeff Cole, Center for Digital Future

1:45-3:30 p.m.  Multimedia storytelling: When is it worth it and how do you know if your site is user friendly?

• Nora Paul, Institute for New Media Studies, University of Minnesota
• Ashley Wells, Creative Director, MSNBC.com

3:30-3:45 p.m.  Break
3:45-5:30 p.m.  Role of Social Media, Social Networks in News Organizations

• Mary Lou Fulton, Vice President, Audience Development, The Bakersfield Californian
• Rich Gordon, Director of Digital Technology in Education; Associate Professor; Director of Digital Technology in Education, Medill School, Northwestern University; Director of New Communities, Media Management Center.

6:30-9 p.m. Dinner Discussion: What resonated today? What are some of the success stories fellows have to tell? What other lessons are there?

Thursday, July 17, 2008

Planning for more change

7:30-8:30 a.m. Continental Breakfast Buffet
8:30-10:30 a.m.  Newsroom structure and cultural change in times of downsizing and demands to do more with less. A Guided Discussion Faciliated by Vivian Vahlberg

• Rick Hirsch, Managing Editor/Multimedia, The Miami Herald
• John Yemma, Editor, Christian Science Monitor, and former Deputy Managing Editor/Multimedia, The Boston Globe
• Stacy Lynch, project director, Media Management Center, and digital strategies consultant

10:30-10:45 a.m.  BREAK
10:45-12:15 a.m.  Technology and Innovation in the Newsroom: Lessons from the Frontlines and Beyond. A Guided Discussion Facilitated by Vivian Vahlberg

• Dan Pacheco, Sr. Product Manager, New Products group, The Bakersfield Californian.
• Chad Dickerson, Sr. Director, Advanced Products / Yahoo! Developer Network
• Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship

12:30-1:30 p.m. Working Lunch – Developing plans for the newsroom Facilitated by Bill Gannon, Lucasfilm
1:30-5:30 p.m. Breakout groups
5:30 p.m. Dinner on your own

Friday, July 18, 2008

Implementing Change

8:30-9:30 a.m.  Continental Breakfast Buffet
9:30 a.m. - Noon Presentations and discussions on newsroom plans
12:15-1:30 p.m Lunch :  Making decisions in a digital world

• Stacy Lynch

1:45-4:45 p.m.  How to Manage Change in a News Organization

• USC Annenberg Professor Patti Riley

5:00-6:00 p.m.  Closing reception

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