Blogging with the Experts
The typical blog post involves an author holding forth, followed by responses to that post from the public. But UC Berkeley's Office of Public Affairs turned this model on its head recently with the launch of blogs.berkeley.edu. In Berkeley's model, topical questions are chosen by site editors, then farmed out to more than 100 campus experts -- professors, directors, big thinkers. The expert responses are then culled and published as a topic group, then opened up for public response. The goal is to foster more focused, nuanced discussion, and to ensure that perspectives are heard from multiple informed angles. Could this blogging model work on news web sites as well?