the kdmcinfo weblog

Tutorial: Building an Ad Platform with DFP

Traditionally, a "church-state wall" has existed between journalists and advertising departments. But in a world of hyperlocal sites run by small teams of independent journalists who need some way to monetize their work, there is no room for that wall. Journalists will need to spend at least some of their time thinking about advertising, which includes mastering an ad serving platform.

For this week's workshop for Independent Journalists, we've produced an in-depth tutorial on using Double-Click for Publishers, which is a high-performance ad serving system that can help extract the maximum revenue from multiple ad networks and systems.