the kdmcinfo weblog

Custom Trainings: Supporting the Next Generation of Broadcast Media

broadcast media

As a growing number of readers turn to the web for news, it’s a no-brainer that magazines and newspapers should be putting their articles online or developing electronic editions for tablets.

However, the path to developing a digital presence can be less obvious for broadcast media. How exactly do television and radio stations adapt their content for the web, especially new mobile platforms? It’s hard to imagine how many listeners or viewers would sit through an hour-long newscast on their iPhone.

There are also unique organizational challenges that broadcast stations must navigate. How do they create a cohesive and collaborative digital strategy when traditionally their workflow has been segmented by many discrete roles (reporters, hosts, videographers, editors, sound engineers etc.)?

And, if answering those questions weren’t enough, these stations are also eager to figure out innovative ways to use online tools to enhance their regular broadcast reporting.

We can help with all of the above. The kdmcBerkeley team is now offering custom trainings for broadcast media. This is an area where we’re well versed, having worked closely with teams from NPR, American Public Media, the BBC and the Bay Area’s KQED.

Most recently, we headed for Portland and spent a week working with the team at Oregon Public Broadcasting, a station that provides radio and television programming.  We worked closely with the leaders at OPB to develop a training that took into account the varying skills sets among their staff and focused our workshops to meet their organizational goals.

This meant that some of our training was very technical in nature. For example, we taught the staff how to develop data visualizations to enhance their storytelling; we gave everyone a crash course in shooting, editing and compressing videos for the internet; and we showed them how to engage their audience through social media.

But a large component of our training centered on best practices for their production team. Mainly, how to break down major stories into web-appropriate elements and pick the right platform to tell the story. So instead of posting hour-long shows to the internet, a production team could think of ways to pick highlights from the story that they could feature online through video, text, photos or graphics--whichever mediums did the best job of delivering the information to their audience.  

We believe that broadcast organizations are in a unique position to innovate in the world of digital media, and we’re eager to help them meet their potential. Learn more about the ways kdmcBerkeley’s expertise can help transition your broadcast team into a versatile multi-platform powerhouse.