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About this Blog:

Observations on digital media by the faculty and staff of the Knight Digital Media Center at UC Berkeley.

See also:

The News Leadership 3.0 weblog by the Knight Digital Media Center at USC Annenberg.

Posts for Industry thoughts

Mobile Coupons Show Promise

By Jeremy Rue, March 18, 2009

One fashion retailer has shown some very impressive results from a mobile coupon campaign recently. Could this model work for other businesses?

Turning Off the Presses at the P-I

By Jerry Monti, March 17, 2009

Celebrating the end of the print edition of the Seattle P-I... 

New York Times Goes Local

By Jerry Monti, March 2, 2009

New York Times goes hyper-local and actively seeks UGC. What is your publication doing?

Five Ways Newspapers Can Improve Online Ads

By Jeremy Rue, February 27, 2009

I truly believe online advertisers need to get out of this mindset of bargain tabloid-style ads that flash and basically annoy people, and start thinking about ways they can offer a service to the communities they serve. First we must ask ourself one question; why don't online ads work?

Convenience in News Delievery

By Jeremy Rue, February 11, 2009

Craigslist made is simple for people to post classifieds; iTunes made is simple for people to buy music. How can we make it easier for people to advertise, post classifieds or just get the news and information they want?