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About this Blog:

Observations on digital media by the faculty and staff of the Knight Digital Media Center at UC Berkeley.

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The News Leadership 3.0 weblog by the Knight Digital Media Center at USC Annenberg.

Posts for Mobile

Mobile Coupons Show Promise

By Jeremy Rue, March 18, 2009

One fashion retailer has shown some very impressive results from a mobile coupon campaign recently. Could this model work for other businesses?

NPR iPhone app not made by NPR

By Jeremy Rue, January 27, 2009

A study last year by Nortel Networks Corp found that more people said they would rather go 24 hours without their wallet than their cell phone. In fact, it may even replace the wallet one day. This could be profound for the news industry.