Knight Digital Media Center
Multimedia and Technology Training At the UC Berkeley Graduate School of Journalism
Multimedia and Technology Training At the UC Berkeley Graduate School of Journalism
Observations on digital media by the faculty and staff of the Knight Digital Media Center at UC Berkeley.
The News Leadership 3.0 weblog by the Knight Digital Media Center at USC Annenberg.
The typical blog post involves an author holding forth, followed by responses to that post from the public. But UC Berkeley's Office of Public Affairs turned this model on its head recently with the launch of blogs.berkeley.edu. In Berkeley's model, topical questions are chosen by site ...
An interesting question came up amongst alumni of our training programs recently: Are journalistic organizations seeing an up-tick in traffic to their sites as a result of regular Twitter usage? What other incentives are there to use Twitter, if driving traffic isn't the main goal? We thought some of our alumni reactions were so interesting, we're reposting them here (with permission):
The Orange County Register is using a Twitter feed to provide reports by people in Orange County about the huge fire there.
The ratio of "lurkers" to "participators" in online forums and social networks is changing over time. According to data recently gathered by Forrester Research, 21% of adults online consider themselves "creators," compared to 18% in 2007. Meanwhile, the number of "inactives" has decreased from 44% in 2007 to 25% in 2008.
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