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Observations on digital media by the faculty and staff of the Knight Digital Media Center at UC Berkeley.

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The News Leadership 3.0 weblog by the Knight Digital Media Center at USC Annenberg.

Online Participation Rates Are Up

By Scot Hacker, October 21, 2008

The ratio of "lurkers" to "participators" in online forums and social networks is changing over time. According to data recently gathered by Forrester Research, 21% of adults online consider themselves "creators," compared to 18% in 2007.  Meanwhile, the number of "inactives" has decreased from 44% in 2007 to 25% in 2008.