the kdmcinfo weblog

Experimenting with Facebook Ads to Promote Stories

By Ashwin Seshagiri, October 3, 2011

How an ad that got almost no clicks taught us something about branding and exposure on the social network.

Tutorial: Building an Ad Platform with DFP

By Scot Hacker, March 22, 2011

Ready to up the ante with your publication's ad serving system? Our in-depth tutorial on Google's DoubleClick for Publishers will get you up to speed quickly.