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Observations on digital media by the faculty and staff of the Knight Digital Media Center at UC Berkeley.

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The News Leadership 3.0 weblog by the Knight Digital Media Center at USC Annenberg.

Should Journalists Be On Twitter, Facebook, or Both?

By Scot Hacker, March 2, 2009

Journalists exploring the use of social networks may wonder whether it makes more sense for them to be on Facebook or Twitter. Short answer: The two networks serve different purposes and different audiences, and you probably want to be on both.  

The culture of Facebook is primarily about making connections with people one has actually known. This, combined with the ...