the kdmcinfo weblog

June Multimedia Institute: What you’ll take away

The June 10-21 Multimedia Institute is an intensive multi-platform training program designed to equip journalists, educators and other professionals with skills in visual storytelling, data visualization and social media.

TJ Kelly: Social Media and The Impact of Storytelling

Social media marketing expert TJ Kelly has worked with some of the biggest clients in the world (eBay, HP, Charles Schwab). Here he shows journalists, educators and public affairs experts how to use the same strategies to engage their communities.

Experimenting with Facebook Ads to Promote Stories

How an ad that got almost no clicks taught us something about branding and exposure on the social network.

Should Journalists Be On Twitter, Facebook, or Both?

Journalists exploring the use of social networks may wonder whether it makes more sense for them to be on Facebook or Twitter. Short answer: The two networks serve different purposes and different audiences, and you probably want to be on both.  

The culture of Facebook is primarily about making connections with people one has actually known. This, combined with the ...