Broadcast Media Custom Training
Building the Next Generation of Broadcast Media
New social, mobile and web technologies provide broadcast media with powerful opportunities to deliver news and information across multiple platforms to reach an increasingly digital audience in a new media environment.
At kdmcBerkeley we are empowering the next generation of broadcast media innovators with leading edge digital media programming. Our custom training focuses on the tools, techniques and strategies essential to re-visioning editorial content, production and distribution for building engaged communities. We effectively lead our training partners through all aspects of digital, social, and interactive media; on building multimedia teams; developing digital media strategies; and designing the roadmap for digital media implementation across the media spectrum.
Custom training take-aways:
- Innovative strategies and methods for building collaborative staff and management teams,
- Skills for creating and delivering high-quality, multi-platform content to engage target communities,
- Social media strategy, policy, tools and organization infrastructure that delivers sustainable, measurable results,
- Process for developing brand awareness and consistency across multiple platforms,
- Adaptive workflows to maximize resources and support organizational change.
kdmcBerkeley’s training is built on practical, hands-on training on the digital tools, software and techniques for mastering video, digital photography, data design and visualizations, multimedia news production, social media and community engagement. We recognize that every organization and every staff is unique. All of our custom training engagements are built to meet well-defined organizational objectives.
What People Are Saying: "We have sent several Editors and Senior Journalists on Multimedia and Digital Storytelling courses at kdmcBerkeley. They have all come back testifying to the superbly high quality of the training and bursting with new ideas about how journalists should work in the digital space. These ideas have all been cascaded through BBC journalism and training in a series of workshops and editorial presentations. They have had a major impact on the way we tell stories and engage with audiences on ALL platforms – TV, Radio, Online and Mobile. There is no question that kdmcBerkeley are pioneers in the art of digital storytelling and social media, the latter an increasingly important facet of how the BBC and all media companies now operate. Any journalist who trains with kdmcBerkeley will learn transformational skills and new ways of connecting with audiences to bring back to their Newsrooms."-Chris Walton, Head of Social Media and Digital Training, BBC
Staff development is an essential component for taking advantage of digital opportunities. kdmcBerkeley supports management through the transition process to assure smooth implementation. As the leading training source for many of the premier public broadcast stations, our training partners have included NPR, American Public Media, Oregon Public Broadcast, KQED and the BBC.
Contact us to make the transition to multiplatform digital media broadcasting:Vicki Hammarstedt