Writing for Infographics

Patent Wars

Infographics Tell Stories

Infographics have become an ubiquitous tool for those communicating complex information in an easy to understand visual format. The best infographics are often the product of collaborations between teams of creative professionals. In the Writing for Infographics workshop kdmcBerkeley is teaming with Visually to train a new generation of professionals in the art of research and writing for the infographic.

The first step in the process before the infographic design begins involves data research and development of the narrative. Writing for the Infographic is a two-day, hands-on workshop focused on data sourcing and validation; to scripting a clear narrative that communicates complex information with purpose. Participants will learn to create a clearer, more meaningful picture of complex information and data, to tell the story before it is passed on to a graphic designer to become an infographic.


Writing for Infographics is ideal for people interested in a rapid-paced, and immersive experience. This workshop is ideal for designers, journalists, bloggers, researchers, writers, data analysts, and animators or developers for video or interactive projects, and those interested in becoming proficient in learning to communicate data with clarity.

You will:

  • Learn to employ best practices for creating descriptive narratives that tell a story with data.
  • Create working examples of effective narratives that lead to great infographics.
  • Understand the rules of data sourcing and validation.
  • Realize the needs of the designer and how to manage the process for effective collaboration with a production team.

In this class you'll enjoy personalized small class instruction with expert instructors from Visually. This program is a skill-based learning experience employing interactive group discussions and hands-on exercises. Participants will be able to apply their new skill set immediately upon completion of the workshop.

Participants are encouraged to apply for "infographic script development" freelance work with Visually upon successful completion of this workshop.

Tuition Pricing: $545 USD. Register before October 29, 2013 for a 10% discount. Discount is automatically applied during registration.

When:November 19 & 20, 2013, Tuesday from 9:00 am to 3:00 pm and Wednesday from 9:30 am to 4:00 pm.

Where: University of California, Berkeley, North Gate Hall map

Meals: Lunch will be provided.

Lodging: Information is available on our Frequently Asked Questions page.

Instruction: Led by Aleksandra Todorova, Editorial Director, Visually

Aleks Todorova spent the better part of a decade writing about personal finance for SmartMoney.com and other Dow Jones publications, including the Wall Street Journal, in New York City. She moved to the Bay Area in 2010 to join Mint.com as managing editor of its award-winning blog. At Mint, Aleks brought her demanding reporting and writing standards to infographics, convinced that when done well, an infographic can tell a story just as well – if not better – than a regular article. Aleks has trained and currently oversees Visually’s growing team of freelance journalists, who work on infographic projects for Visually clients.

with Drew Skau, Visualization Architect, Visually

Drew Skau is the visualization architect at Visually. He is pursuing a PhD in computer science at the University of North Carolina at Charlotte with a focus on supporting creativity in visualization design. He has a background in architecture, and loves designing and making tangible things.

About Visually: Visually is a community for infographic and data visualization creators to showcase their work, and a one-stop shop for the creation of data visualizations and infographics. We bring together teams of creative professionals – journalists, designers, developers and videographers – and connect them with clients (or infographic “buyers”). Teams collaborate using our proprietary online platform, where features like a project timeline and a message center help projects stay on track while each collaborator meets their deadlines and deliverables.

Visually partners with the world's leading publications and brands, including Cisco, IBM, Intel, Huffington Post, the Atlantic, Sony, and many others.


  • All participants must bring their own laptop for use during this workshop, have Microsoft Word software installed, and be WiFi capable.
  • The level of this workshop is beginning. While previous experience with data visualization techniques is not required, familiarity with data sets is helpful.
  • Participants must be comfortable with learning in a fast-paced environment.
  • Familiarity with reporting and research standards is suggested.
  • Proficiency in English.

Refund policy

  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $175.00 cancellation fee.
  • We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
  • Changes to the registration at anytime are only by approval of kdmcBerkeley administration.
  • The kdmcBerkeley reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of kdmcBerkeley. In this case, applicants are entitled to a full refund of the program fee.
  • The kdmcBerkeley will advise applicants at the earliest opportunity of changes to schedule program. The kdmcBerkeley is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.