About Laura Petrecca

Laura Petrecca's avatar image

PETRECCA, LAURA is a business reporter at USA Today. She covers entrepreneurs, workplace issues, advertising and marketing from the paper’s New York City bureau. Prior to joining USA Today in 2005, Laura was the Sunday business editor at the New York Post. Earlier in her career, Laura was a senior editor and writer for the health magazine Prevention and a senior editor and reporter at Advertising Age. She got her professional journalism start as a USA Today news assistant in 1993. Laura grew up in Wayne, NJ, and has a bachelor’s degree in journalism from the University of Maryland and a master’s degree in journalism from Columbia University. She was one of ten journalists selected for Columbia’s Knight-Bagehot Fellowship in Economics and Business Journalism for 2001-2002.  In May 2011, she completed the Knight Digital Media Center multimedia reporting and convergence workshop.  

Stories

Digital media stories published elsewhere by Laura Petrecca:

  • More older Americans start own businesses [edit]
    I shot a video featuring 65-year-old Patrick Althizer, who veered off from a career in finance to start his own business: leading shutterbugs through the stunning waterfall areas of Yosemite National Park
  • Blogging from the Cannes ad fest [edit]
    I covered the Cannes Lions International Festival of Creativity, which is considered the Oscars of the advertising world. I detailed the business side of advertising (such as how much money marketers spend each year to promote their goods and services) and added multimedia elements to the blog as well (such as photos and videos of winning ads and well-known attendees.)

Writing

Content on this site written by Laura Petrecca (includes contributory writing):

  • Projects

    • Kinetic Arts
    • Kinetic Arts Center hosts classes in circus arts and physical theater for amateurs and professionals alike. Open gym time is available for professionals who need a space to practice.