UGC at USA Today

Patrick Cooper of USA Today shares strategies for effectively utilizing user-generated content. Learn how to interact with your audience and even make your readers part of the storytelling process. Cooper explains how USA Today changed their own storytelling process through "network journalism" and integration.

This presentation was delivered as part of the workshop: Jun 08-13 2008 Multimedia Training

An archived video webcast of this presentation can be seen below.

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