Your Greatest Asset: Brand You
Joe Grimm is a columnist for Poynter Online and also a resident in the Graduate School of Journalism at Michigan State. Grimm runs the journalism career strategies site jobspage.com. In this presentation, Grimm discusses the importance of personal branding for journalists in the digital age. "I believe in mash-ups. I believe in being remarkable," says Grimm.
This presentation was delivered as part of the workshop: Mar 21-26 2010 Independent Journalists Workshop
An archived video webcast of this presentation can be seen below.