Your Greatest Asset: Brand You

Joe Grimm is a columnist for Poynter Online and also a resident in the Graduate School of Journalism at Michigan State. Grimm runs the journalism career strategies site In this presentation, Grimm discusses the importance of personal branding for journalists in the digital age. "I believe in mash-ups. I believe in being remarkable," says Grimm.

This presentation was delivered as part of the workshop: Mar 21-26 2010 Independent Journalists Workshop

An archived video webcast of this presentation can be seen below.

Your Greatest Asset: Brand You, 3.25.2010 from kdmcinfo on Vimeo.