Unraveling the Mysteries of Online Advertising

Consultant Rainey Smith specializes in helping clients with DoubleClick for Publishers, or DFP -- a powerful Google-based advertising platform that allows integration of custom-sold ads, external ad networks, and Google AdSense. In this presentation, Smith discussions monetization and advertising tips and strategies, with an eye toward the needs of hyperlocal and other small publications.

See also: KDMC tutorial Building an Ad Platform with DFP

This presentation was delivered as part of the workshop: Mar 20-25 2011 Independent Journalists Workshop

An archived video webcast of this presentation can be seen below.