Real-World Digital Journalism for 2011: A Dialogue with Your Audience
Rob Curley is the executive editor of Greenspun Media, formerly of Washington Post Interactive, and emerged from the newsrooms of the grond-breaking Lawrence Kansas Journal-World. In this presentation, Curley talks about his involvement with Las Vegas Sun web site, which has grown their audience eight-fold in two years. Curley says they've done it by letting readers choose between "broccoli news" and "candy." Lesson: Given the choice, readers will eventually choose what's good for them. "What you think is important is not important. Let your readers tell you what's important."
This presentation was delivered as part of the workshop: May 15-20 2011 Multimedia Training
An archived video webcast of this presentation can be seen below.