Mobile Strategies

Amy Gahran is a technnical writer for cnn.com and the senior editor at oaklandlocal.com. She also works as a trainer, speaker, and community manager who helps journalists and publishers wrap their brains around digital media. Gahran is a regular contributor to KDMC USC's blog. In this presentation, Gahran focuses on the mobile space - how to give the user a good experience, why it's important for your mobile presence to be dumb-phone (not just smartphone)-friendly, and why mobile is an experiment-friendly medium. Debora Petersen of the Bay Area News Group also drops in to show off their new iPad app, which curates 21 hand-picked stories per day.

This presentation was delivered as part of the workshop: Jun 13-17 2011 Web 2.0 Training

An archived video webcast of this presentation can be seen below.

Amy Gahran is a technnical writer for cnn.com and the senior editor at oaklandlocal.com. She also works as a trainer, speaker, and community manager who helps journalists and publishers wrap their brains around digital media. Gahran is a regular contributor to KDMC USC's News Leadership 3.0 blog. In this presentation, Gahran focuses on the mobile space - how to give the user a good experience, why it's important for your mobile presence to be dumb-phone (not just smartphone)-friendly, and why mobile is an experiment-friendly medium. Debora Petersen of the Bay Area News Group also drops in to show off their new iPad app, which curates 21 hand-picked stories per day.