Analytics and Key Performance Indicators

Analytics and Key Performance Indicators
Understanding the Web as a new medium and building a digital reporting strategy is a great beginning for communications professionals. The next step is determining how successful the strategy and execution are in meeting goals and objectives. The nature of the Web allows in-depth analysis of user behavior in virtually real time. This session covers the basics of Web analytics and examines which of the hundreds of measurable elements are the Key Performance Indicators.
Speaker: Len De Groot
Friday Jun 22nd 2012 -- 4:15 - 5:15 PM

This presentation was delivered as part of the workshop: Jun 18-29 2012 Multimedia Storytelling Institute