Writing for the Web/SEO

Writing for the Web/SEO
More than 50 percent of many news sites’ Web traffic is derived via search. This session shows how to best serve your Web readers by adapting your writing style to match reader behavior. The session also examines how to use reader behavior to improve SEO and how to use Social Media Optimization to increase the impact of your reporting.
Speaker: Jerry Monti
Friday Jun 22nd 2012 -- 1:30 - 2:30 PM

This presentation was delivered as part of the workshop: Jun 18-29 2012 Multimedia Storytelling Institute