Ford Hopes Free Driver's Ed in Vietnam Leads to Sales

By Kathy Chu, USA TODAY, September 2010
Filed under: Graphics, User-generated, Video, Audio

In Vietnam, Ford and other carmakers are using a unique campaign to hook consumers with their cars: Driving schools. Ford's driving school in Ho Chi Minh City aims to teach a nation of bikers and walkers to drive a car.

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Covered from: Rice, KS, USA

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