build an animated ad in photoshop cs4.

Open the template file

Go to the File menu and select Open. Navigate to the AdDesignFiles folder. Then the IAB templates folder. Open the file called 300x250IMU.psd and hit OK. This file has three layers named "Main message", "CLICK MSG" and "300 x 250 IAB Universal Medium rectangle."

Place a background photo

Go to file and select Save As. Call it La-Val's-Pizza-300x250.psd. Click Save. A dialog box about Maximum compatibility may pop up.  Keep the box checked.

In PhotoShop, look in the Layers palette. By default it should be visible on the lower right corner of your screen. If you don't see it, go to the Windows menu and select Layers to activate it.

You will see a layer named "Main message" and another named "CLICK MSG." Click on the eyeball icon on the far left of each layer to make them invisible.

Go to the File menu and select Open. Go to the Pizza folder and open PizzaBackground.psd.

Go to the Select menu and choose All. (Command + A) Go to the Edit menu and select Copy. (Command + C). Go to the Window menu, go to the very bottom and select La-Val's-Pizza-300x250.psd to return to your ad.

Look at the Layers palette. You will see a layer called "300 x 250 IAB Universal Medium rectangle." Click once on that layer to select it. Go to the Edit menu and select Paste. (Command + V). This will paste the layer directly above the selected layer.

We'll put the logo on top of this image later. But first...