build an animated ad in photoshop cs4.

Now it's time to add our advertiser's message. First, look in the Layers palette and click on the eyeball icon to make the CLICK MSG layer visible.

Edit your CLICK MESSAGE text

In the Layers Palette, click once on the CLICK MSG layer. Double-click the large T to the right of the eyeball to select the text.

There is a dynamic menu that runs horizontally across the top of the program that has all your type information. Click on the gray box. The "Select text color" dialog box will appear.

If you move your cursor out of the box and over the pizza image, the cursor will change to an Eyedropper. Click on the image to select a bright yellow hue and hit OK.

Type "CLICK FOR MENU" in all caps. Click on the Move tool at the top of the tool bar.  Drag the text to the bottom right corner.

Edit your MAIN MSG text

Look in the Layers palette and click on the eyeball icon to make the Main Message layer visible. Click in the Layers Palette and select the Main Message layer. Double-click the large T to the right of the eyeball to select the text.

On the Horizontal Dynamic menu, click on the gray box to change the color. The "Select text color" dialog box will appear. Drag your cursor to the top left of the color field to make the text white and hit OK.

Type "Pizza, subs and salads." Hit return and type "Berkeley's best delivery." Click on the Move tool at the top of the tool bar.  Drag the text to position it in the red bar above "CLICK FOR MENU."

If you were going to make a static ad, one that does not animate, you could stop right here and save. But we want to animate our ad.

Make your SECONDARY MSG text.

Click the Main Message layer in the Layers Palette.

Click on the top-right corner of the Layers Palette menu bar and choose Duplicate Layer.

Change the name to SECONDARY TEXT and hit OK. Double-click the large T to the right of the eyeball to select the text. In the horizontal text menu bar, change the types size to 40. Type "(510) 555-5555."

Click on the Move tool at the top of the tool bar.  Move "(510) 555-5555" so that it is positioned over "Pizza, Subs and Salads" and "Berkeley's best delivery." The text will appear to overlap.  This is okay for now.