search engine optimization — basics

Introduction

Reaching your audience or your audience finding you?

Google returns more than 240 Million search results in the US every day. If you are trying to connect with your audience, optimizing your ranking in search results is an important component of your marketing and promotion plan. SEO techniques will help you structure your content so that the content is easy to find when someone searches for what you have to offer.

Search Engine Optimization is the process of structuring content so your audience can easily find and use your published information.

Successful SEO depends on your ability to intelligently apply the principles of good structured information design. SEO isn't something you do to search engines; SEO is what you do to your content so that the content is accessible and useful for real users.

SEO is a process that is never finished. You must intentionally incorporate SEO into your publishing workflow. SEO is not an afterthought or something you can "add" to a site as a last step.

Good SEO begins the moment you decide that you want to publish.

SEO is a service you provide your audience and a way for you to measure how well you are serving your audience.

SEO is only useful if you have good content. SEO does not put lipstick on a pig. Delivering good original content from trusted sources is the work of search engine companies like Google and Yahoo! Search engines do not serve their clients by delivering mediocre or misleading content. If you do not have good content, no amount of SEO work will build long-term value.

Filed under: Web Development