Excessive Panning and Zooming
Don't constantly pan from side to side or zoom in and out with the camera - hold your shots and look for the one moment that's really captivating.
If you're constantly panning and zooming, the one shot you'll really want to use will lose its impact with all the movement by the camera.
Instead start with a static, wide angle shot, and hold it for 15 seconds.
Then make your move to zoom in or pan, and hold the next static shot for an additional 15 seconds.
This will give you three useable shots - the wide-angle, the close-up and the zoom in between - to choose from in the edit room.
This is especially important for video you're using on a Web site because video with a lot of movement - such as what's created with panning and zooming - doesn't display well on the Web. Video clips need to be compressed to play on the Web, and that means if there's lots of movement in your clip - such as pans and zooms - it will appear choppy and slow.
Similarly, to get a close-up it's better to keep your camera set to a more wide-angle view and move the camera closer to the subject of your shot, than to have the camera farther away and zoom in for the close-up. A telephoto shot using the zoom feature will accentuate movement by the subject and make the shot appear shaky.