Mar 21-26 2010 Independent Journalists Workshop

North Gate Hall, UC Berkeley

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Web Publishing for Independent Journalists Workshop
March 21-26, 2010

The career path for many of today’s journalists is merging with entrepreneurship. Journalists and other citizens are becoming independent publishers of specialty blogs and hyperlocal community news sites that play a central role in the emerging news and information landscape.

Powerful and easy to use Web publishing tools make creating quality online news sites easy and affordable.

The Knight Digital Media Center at the University of California Berkeley is offering an innovative new training workshop for journalists and others who are venturing into online community or specialty news publishing. The Web Publishing for Independent Journalists Workshop will provide the hands-on training and tools to get started with or build an online publishing enterprise.

Participants in the Web Publishing for Independent Journalists Workshop will receive training on:

• Setting up and maintaining a WordPress blog
• Establishing a brand
• Shooting good video and video editing
• Using Photoshop to prepare images for publication
• How to effectively sell advertising
• Data visualization at the community level
• Basic Mapping and Data-driven Maps
• Using social media to create and engage with audiences
• Search Engine Optimization and Google Analytics

Application deadline was Jan 28, 2010 11:59 p.m.


Some presentations from this workshop were webcast live.
Archived webcasts may be viewed below.

Lessons for 4-Wheel Journalism

Selling Ads: Real World Successes and Failures

Your Greatest Asset: Brand You


The following presentations were provided to workshop participants but not publicly webcast.

Into the Newsroom

WordPress Tour & Web Geek Basics

Building Community Engagement on a News Blog

Installing WordPress at Your Web Host

Adding Themes and Plugins to Your Site Part 1

Adding Themes and Plugins to Your Site Part 2

Identity and Design - Illustrate Your Voice

SEO & Blogging Basics

Your First Post - Text, HTML, Tags, Images and Links and Embed Code

5 Ways to Post to Your Blog

Video Production Overview

Visual Storytelling Techniques

Video Camera Basics - Video and Audio Operations

Final Cut Pro (Scratch Disks & Log and Capture)

Final Cut Pro & Scriptwriting

Map Mashups

Photoshop - Picture and text editing basics

Data Visualization: Benefits & Strategy

Data Visualization: Interactive and Dynamic Charts

How to Design and Build Successful Ads

Deploying Ads on your WordPress site

Using Curation and Aggregation to Grow Your Brand and Expand Your Audience

Tools and Techniques for Using Social Media

Integrating Social Media into your Site


Google Analytics

Employee to Entrepreneur


The following people attended this workshop as "fellows."

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