Mar 21-26 2010 Independent Journalists Workshop

North Gate Hall, UC Berkeley

» Browse all workshops

Web Publishing for Independent Journalists Workshop
March 21-26, 2010

The career path for many of today’s journalists is merging with entrepreneurship. Journalists and other citizens are becoming independent publishers of specialty blogs and hyperlocal community news sites that play a central role in the emerging news and information landscape.

Powerful and easy to use Web publishing tools make creating quality online news sites easy and affordable.

The Knight Digital Media Center at the University of California Berkeley is offering an innovative new training workshop for journalists and others who are venturing into online community or specialty news publishing. The Web Publishing for Independent Journalists Workshop will provide the hands-on training and tools to get started with or build an online publishing enterprise.

Participants in the Web Publishing for Independent Journalists Workshop will receive training on:

• Setting up and maintaining a WordPress blog
• Establishing a brand
• Shooting good video and video editing
• Using Photoshop to prepare images for publication
• How to effectively sell advertising
• Data visualization at the community level
• Basic Mapping and Data-driven Maps
• Using social media to create and engage with audiences
• Search Engine Optimization and Google Analytics

Application deadline was Jan 28, 2010 11:59 p.m.

Webcasts

Some presentations from this workshop were webcast live.
Archived webcasts may be viewed below.

Lessons for 4-Wheel Journalism

Speakers: Ben Ilfeld and Geoff Samek
Sunday Mar 21st 2010 -- 2 - 3:15 PM

Selling Ads: Real World Successes and Failures

Speaker: Barry Parr
Wednesday Mar 24th 2010 -- 6:30 - 7:45 PM

Your Greatest Asset: Brand You

Speaker: Joe Grimm
Thursday Mar 25th 2010 -- 1 - 2:15 PM

Presentations

The following presentations were provided to workshop participants but not publicly webcast.

Into the Newsroom

Speaker: Jerry Monti
Sunday Mar 21st 2010 -- 3:30 - 4:15 PM

WordPress Tour & Web Geek Basics

Speaker: Scot Hacker
Sunday Mar 21st 2010 -- 4:15 - 5:30 PM

Building Community Engagement on a News Blog

Speaker: Paul Grabowicz
Sunday Mar 21st 2010 -- 6:15 - 7:45 PM

Installing WordPress at Your Web Host

Speaker: Scot Hacker
Monday Mar 22nd 2010 -- 9 - 9:30 AM

Adding Themes and Plugins to Your Site Part 1

Speaker: Scot Hacker
Monday Mar 22nd 2010 -- 9:30 - 10:30 AM

Adding Themes and Plugins to Your Site Part 2

Speaker: Scot Hacker
Monday Mar 22nd 2010 -- 10:45 - 11:55 AM

Identity and Design - Illustrate Your Voice

Speaker: Len De Groot
Monday Mar 22nd 2010 -- 12:30 - 1:45 PM

SEO & Blogging Basics

Speaker: Jerry Monti
Monday Mar 22nd 2010 -- 2 - 3:30 PM

Your First Post - Text, HTML, Tags, Images and Links and Embed Code

Speaker: Jerry Monti
Monday Mar 22nd 2010 -- 3:45 - 5 PM

5 Ways to Post to Your Blog

Speaker: Jeremy Rue
Monday Mar 22nd 2010 -- 5 - 5:45 PM

Video Production Overview

Speaker: Jerry Monti
Tuesday Mar 23rd 2010 -- 9 - 9:10 AM

Visual Storytelling Techniques

Speaker: Richard Koci Hernandez
Tuesday Mar 23rd 2010 -- 9:10 - 10:15 AM

Video Camera Basics - Video and Audio Operations

Speaker: Jeremy Rue
Tuesday Mar 23rd 2010 -- 10:30 - 11:15 AM

Final Cut Pro (Scratch Disks & Log and Capture)

Speaker: Jerry Monti
Tuesday Mar 23rd 2010 -- 1:30 - 2:15 PM

Final Cut Pro & Scriptwriting

Speakers: Paul Grabowicz and Jerry Monti
Tuesday Mar 23rd 2010 -- 2:30 - 4 PM

Map Mashups

Speaker: Jerry Monti
Wednesday Mar 24th 2010 -- 9 - 10:30 AM

Photoshop - Picture and text editing basics

Speaker: Len De Groot
Wednesday Mar 24th 2010 -- 1 - 2 PM

Data Visualization: Benefits & Strategy

Speaker: Len De Groot
Wednesday Mar 24th 2010 -- 2 - 2:30 PM

Data Visualization: Interactive and Dynamic Charts

Speaker: Len De Groot
Wednesday Mar 24th 2010 -- 2:45 - 4:30 PM

How to Design and Build Successful Ads

Speaker: Len De Groot
Thursday Mar 25th 2010 -- 9 - 10:30 AM

Deploying Ads on your WordPress site

Speaker: Scot Hacker
Thursday Mar 25th 2010 -- 11:30 - 12:30 PM

Using Curation and Aggregation to Grow Your Brand and Expand Your Audience

Speaker: Joe Grimm
Thursday Mar 25th 2010 -- 2:45 - 4:15 PM

Tools and Techniques for Using Social Media

Speaker: Mark Luckie
Thursday Mar 25th 2010 -- 4:30 - 5:15 PM

Integrating Social Media into your Site

Speaker: Mark Luckie
Thursday Mar 25th 2010 -- 5:15 - 6 PM

Widgets

Speaker: Jerry Monti
Friday Mar 26th 2010 -- 9 - 10:15 AM

Google Analytics

Speaker: Josh Williams
Friday Mar 26th 2010 -- 10:30 - 12 PM

Employee to Entrepreneur

Speaker: Joe Grimm
Friday Mar 26th 2010 -- 12:45 - 2 PM

Participants

The following people attended this workshop as "fellows."

Log in to see all projects for this workshop.