Mar 21-26 2010 Independent Journalists Workshop
North Gate Hall, UC Berkeley
Web Publishing for Independent Journalists Workshop
March 21-26, 2010
The career path for many of today’s journalists is merging with entrepreneurship. Journalists and other citizens are becoming independent publishers of specialty blogs and hyperlocal community news sites that play a central role in the emerging news and information landscape.
Powerful and easy to use Web publishing tools make creating quality online news sites easy and affordable.
The Knight Digital Media Center at the University of California Berkeley is offering an innovative new training workshop for journalists and others who are venturing into online community or specialty news publishing. The Web Publishing for Independent Journalists Workshop will provide the hands-on training and tools to get started with or build an online publishing enterprise.
Participants in the Web Publishing for Independent Journalists Workshop will receive training on:
• Setting up and maintaining a WordPress blog
• Establishing a brand
• Shooting good video and video editing
• Using Photoshop to prepare images for publication
• How to effectively sell advertising
• Data visualization at the community level
• Basic Mapping and Data-driven Maps
• Using social media to create and engage with audiences
• Search Engine Optimization and Google Analytics
Application deadline was Jan 28, 2010 11:59 p.m.
Some presentations from this workshop were webcast live.
Archived webcasts may be viewed below.
The following presentations were provided to workshop participants but not publicly webcast.
Into the Newsroom
WordPress Tour & Web Geek Basics
Building Community Engagement on a News Blog
Installing WordPress at Your Web Host
Adding Themes and Plugins to Your Site Part 1
Adding Themes and Plugins to Your Site Part 2
Identity and Design - Illustrate Your Voice
SEO & Blogging Basics
Your First Post - Text, HTML, Tags, Images and Links and Embed Code
5 Ways to Post to Your Blog
Video Production Overview
Visual Storytelling Techniques
Video Camera Basics - Video and Audio Operations
Final Cut Pro (Scratch Disks & Log and Capture)
Final Cut Pro & Scriptwriting
Photoshop - Picture and text editing basics
Data Visualization: Benefits & Strategy
Data Visualization: Interactive and Dynamic Charts
How to Design and Build Successful Ads
Deploying Ads on your WordPress site
Using Curation and Aggregation to Grow Your Brand and Expand Your Audience
Tools and Techniques for Using Social Media
Integrating Social Media into your Site
Employee to Entrepreneur
The following people attended this workshop as "fellows."
- Pamela Tom
- Corey Takahashi
- Scott Michels
- La Risa Lynch
- Daniela Gerson
- Michael Mccarthy
- Ronnie Lovler
- Frances Rivetti
- Ryan Van Lenning
- Teru Kuwayama
- Janice Rombeck
- Bernice Yeung
- Zusha Elinson
- Sara Steffens
- Daniel Lovering
- Barbara J Grady-Ayer
- David Barton
- Aimee Allison
- Dennis Freeman
Log in to see all projects for this workshop.