Jan 09-14 2011 Multimedia Training

North Gate Hall, UC Berkeley

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The Multimedia Reporting and Convergence Workshop offers intensive training that covers all aspects of multimedia news production; from basic storyboarding to hands-on instruction with hardware and software for production of multimedia stories. Participants will be organized into teams to report on a pre-arranged
story in the Bay Area, and then construct a multimedia presentation based on that coverage.

Participants are taught skills they need to produce quality multimedia stories including:

• Video recording and editing
• Photography and audio slideshows
• Audio recording and editing
• Voice coaching for narration or stand-ups
• Photoshop and Web design concepts
• Producing Adobe Flash interactive story graphics

WHO SHOULD APPLY: Professional print and broadcast journalists who want to develop multimedia skills to support their publication’s web publishing effort.

Application deadline was Nov 29, 2010 11:59 p.m.

Portions of this workshop were webcast live. Please check back soon for video archives.


Some presentations from this workshop were webcast live.
Archived webcasts may be viewed below.

Working in a Visual World

The 21st-Century Studio

Mobile Reporting Tools and Techniques


The following presentations were provided to workshop participants but not publicly webcast.

Digital Journalism and Multimedia Storytelling

Picking the Right Media and Story Planning

Digital Cameras-Operation and Techniques

Audio Recorders - Operation and Techniques

Video Cameras-Operation and Shooting Techniques

Intro to the Newsroom and File Transfer

Photoshop, SoundSlides (overview) and Photo Galleries


Final Cut Pro

Producing an Audio Slideshow in Final Cut Pro

Using the KDMC Shell

Producing Interactive Charts and Graphs

Producing Interactive Maps


Training Your Colleagues-Resources and Techniques


The following people attended this workshop as "fellows."


Workshop participants often produce multimedia web sites as part of their instruction.
In most cases, these demonstration web sites are available for public viewing.

Athletic Playground

Remember recess? Wild, free and fun to run? The Athletic Playground provides adults and children a place to recapture the joy of exercise.

Back to the Roots Ventures - Grow Your Own Mushrooms

Alex Velez and Nikhil Arora, two Cal-Berkeley grads, thought environment first when they struck upon an idea that would turn coffee in to dollars. Their "Back to the Roots Ventures" collects coffee grounds from area coffee shops and use them to create grow-your-own oyster mushroom kits. Once the mushrooms are harvested, the spent coffee grounds from the kits can be used as compost in a garden. For those short on time, Back to the Roots grows ready-to-eat oyster mushrooms that are retailed in local markets.

Godspeed – Motorcycle Repair

Godspeed in Oakland is the ultimate speed parlour, housing a world-class garage, tattoo shop and bar under the same roof. Owner Dan Mather created this one-of-kind hangout in 2006, where he and friends could soup up their rat bikes, hoist a beer, and shoot some pool, simultaneously. Now, five years later, this one-of-a-kind gathering spot gets big love from the notorious East Bay Rats, neighborhood buddies and Berkeley professors alike. Waffles by day, go-go dancers by night, and speed records to boot. Come on in. Meet Dan and his crew.

St. George Spirits

On a shuttered naval base along San Francisco Bay, St. George Spirits brings new life to the traditional art of liquor distilling. Opened nearly three decades ago, the distillery marries Californian ingredients with Old World craftsmanship. Shimmering copper pots and steaming boilers process high-end vodka, single malt whiskey and brandy using unique ingredients ranging from seafood to citrus.


In a single story building on San Pablo Avenue north of Berkeley, CA lies 9000 sq. feet of amusement park and arcade games, taken from early 20th century Bay Area attractions. Now the amazing hand-carved miniature circus, side show acts and games have been repurposed into what its creator and a crew of volunteers call Playland-Not-At-The-Beach.

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