Mar 20-25 2011 Independent Journalists Workshop

North Gate Hall, UC Berkeley

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The career path for many of today’s journalists is merging with entrepreneurship. Journalists who once covered topical, feature and investigative news for established newspapers are becoming independent publishers of specialty blogs and hyperlocal community news sites. These sites fulfill an important role in the emerging news and information landscape.

Powerful and easy to use Web publishing tools make creating quality online news sites easy and affordable. These new tools are allowing individual journalists and community journalism to flourish as part of the evolving news eco-system.

One of the KDMC at UC Berkeley newest offerings is an innovative training workshop for journalists who have or are actively seeking to venture into online community or specialty news publishing. The Web Publishing for Independent Journalists Workshop will provide journalists with the hands-on training and tools to get started with an online publishing enterprise.

Participants in this five-day workshop will receive training on:

• Setting up and maintaining a WordPress blog
• Establishing a brand
• Shooting good video and video editing
• Using Photoshop to prepare images for publication
• How to sell advertising
• Data visualization at the community level
• Basic Mapping and Data-driven Maps
• Using social media to develop and engage with audiences
• SEO and Google Analytics

WHO SHOULD APPLY: Journalists who have already begun or are in the process of launching an online news venture.

PREREQUISITES: While applicants without existing sites are welcome to apply, accepted participants are required to have a site before arriving in Berkeley. This includes:

  • A registered domain name
  • Dedicated hosting
  • A working WordPress installation (not

You don't need to register a separate domain for the workshop if you already have one. Since participants will be modifying templates and posting dummy content, you will need to set up a second WordPress installation on a subdomain of your main site as test or staging area. The subdomain should be something like "" After the workshop, this staging site will be useful for testing new features.

If you do not already have a web host, please set up an account at Bluehost and use their user-friendly WordPress installer to get started. Other hosts are acceptable, but it's easiest for us to support participants when they use the same web host. We strongly discourage using GoDaddy for web hosting.

Application deadline was Feb 1, 2011 11:59 p.m.


Some presentations from this workshop were webcast live.
Archived webcasts may be viewed below.

From Experiment to Start-Up Hyperlocal Success

10 Steps To Build Your Brand

Unraveling the Mysteries of Online Advertising


The following presentations were provided to workshop participants but not publicly webcast.

Workshop Keynote

Your Newsroom

Geek Basics

WordPress in the newsroom

WordPress deep tour

Information design, SEO and blogging basics

First post and TED assignments

Fellow Site Review

Visual storytelling


Canon Vixia

Final Cut Pro


Map Mashups

Data Visualization

Starting from Scratch: Fellows Roundtable on Running a Niche Publication

Social Media for Journalists

Building ads in Photoshop

Building an Ad Platform-Part 1

Building an Ad Platform-Part 2

Google Analytics


The following people attended this workshop as "fellows."

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