May 15-20 2011 Multimedia Training

North Gate Hall, UC Berkeley

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The Multimedia Reporting and Convergence Workshop offers intensive training that covers all aspects of multimedia news production; from basic storyboarding to hands-on instruction with hardware and software for production of multimedia stories. Participants will be organized into teams to report on a pre-arranged
story in the Bay Area, and then construct a multimedia presentation based on that coverage.

Participants are taught skills they need to produce quality multimedia stories including:

• Video recording and editing
• Photography and audio slideshows
• Audio recording and editing
• Voice coaching for narration or stand-ups
• Photoshop and Web design concepts
• Producing Adobe Flash interactive story graphics

WHO SHOULD APPLY: Professional print and broadcast journalists who want to develop multimedia skills to support their publication’s web publishing effort.

Application deadline was Mar 25, 2011 11:59 p.m.


Some presentations from this workshop were webcast live.
Archived webcasts may be viewed below.

Real-World Digital Journalism for 2011: A Dialogue with Your Audience

Storytelling Secrets from a "One-Woman Band"

Video Storytelling


The following presentations were provided to workshop participants but not publicly webcast.

Digital Journalism & Multimedia Storytelling

Picking the Right Media and Story Planning

Digital Cameras-Operation and Techniques

Audio Recorders-Operation and Techniques

Video Camcorders-Operation and Shooting Techniques

Intro to the Newsroom

Final Cut Pro


Photoshop, SoundSlides & Photo Galleries

Final Cut Pro Audio Editing & Using Images

Using the KDMC Shell

Producing Interactive Charts & Graphs

Producing Interactive Maps


Training Your Colleagues-Resources and Techniques


The following people attended this workshop as "fellows."


Workshop participants often produce multimedia web sites as part of their instruction.
In most cases, these demonstration web sites are available for public viewing.

Alameda Food Bank

The 5,000 people who rely on Alameda Food Bank for five days' worth of meals each month fit an ever-expanding profile. They are fixed-income seniors, the underemployed, newly laid off, long- and short-term homeless, parents and children. The working poor are the fastest growing clientele at the food bank, whose client roster has doubled over the last two years.

Berkeley Student Cooperatives

Berkeley Student Co-op is a non-profit housing cooperative that provides an affordable alternative in the pricy San Francisco Bay Area. BSC offers a mix of group homes and student apartments. All houses are democratically run by the residents who divide chores like cooking, cleaning and handy work. BSC has twenty properties around the UC Berkeley campus area. Take a glimpse into the life of the average co-oper at Sherman and Castro houses.

Holistic Veterinary Care

Holistic Veterinary Care is a brand new practice in the East Bay that offers homeopathic treatments such as nutritional counseling, acupuncture, herbal medicine, rehabilitation therapy, pulsed signal therapy, and chiropractics. Dog owners who seek an innovative way to exercise their canine friends can take advantage of the swimming pool. Learn more about holistic vet treatments and trends.

Kinetic Arts

Kinetic Arts Center hosts classes in circus arts and physical theater for amateurs and professionals alike. Open gym time is available for professionals who need a space to practice.

Trumer Pils Brauerei

Trumer Pils is an Austrian pilsner that has been brewed in Salzberg with a tradition and heritage that dates back to 1601. In 2004 they opened a second location in Berkeley. The hops and barley used in the brewing process are shipped from Austria to Berkeley. This four-hundred-year-old pilsner is the sole product of the Trumer Brauerei.

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