Jul 17-22 2011 Multimedia Training

North Gate Hall, UC Berkeley

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The Multimedia Reporting and Convergence Workshop offers intensive training that covers all aspects of multimedia news production; from basic storyboarding to hands-on instruction with hardware and software for production of multimedia stories. Participants will be organized into teams to report on a pre-arranged
story in the Bay Area, and then construct a multimedia presentation based on that coverage.

Participants are taught skills they need to produce quality multimedia stories including:

• Video recording and editing
• Photography and audio slideshows
• Audio recording and editing
• Voice coaching for narration or stand-ups
• Photoshop and Web design concepts
• Producing Adobe Flash interactive story graphics

WHO SHOULD APPLY: Professional print and broadcast journalists who want to develop multimedia skills to support their publication’s web publishing effort.

Application deadline was May 23, 2011 11:59 p.m.


Some presentations from this workshop were webcast live.
Archived webcasts may be viewed below.

Real-World Digital Journalism for 2011: A Dialogue with Your Audience

Visual Storytelling


The following presentations were provided to workshop participants but not publicly webcast.

Getting the Public Engaged with the News

Picking the Right Media and Story Planning

Digital Cameras – Operation and Techniques

Audio Recorders – Operation and Techniques

Intro to the Newsroom

Video Camcorders - Operation and Shooting Techniques

Final Cut Pro


Photoshop & SoundSlides

Final Cut Pro Audio editing & using images

Using the KDMC Shell

Producing Interactive Charts & Graphs

Producing Interactive Maps


A Look Inside the BBC

Training Your Colleagues - Resources and Techniques


The following people attended this workshop as "fellows."


Workshop participants often produce multimedia web sites as part of their instruction.
In most cases, these demonstration web sites are available for public viewing.

Children’s Fairyland

Children’s Fairyland gives little ones an opportunity to have a play date with classic children’s literature. Since 1950 the 40 storybook sets have brought the most beloved stories to life. Children can tunnel down the rabbit hole from Alice in Wonderland that descends into the ground and winds around the park; visit rabbits and guinea pigs in Peter Rabbit’s garden and climb into the crow’s nest of Captain Hook’s pirate ship from Peter Pan. In addition to the storybook sets are rides, puppet shows, live entertainers, gardens and more. Walt Disney visited Children’s Fairyland soon after it opened and used it as inspiration to create his magic kingdom that opened in Anaheim in1955.

The Crucible – Fired Up Camp

The Crucible is an industrial arts educational facility where people are encouraged to play with fire! Classes like blacksmithing, welding, fire performance, glass flameworking and foundry allow students a hands-on opportunity to immerse themselves in these kinetic art forms. Young artists at The Crucible’s Fired Up Camp spend a flame-filled week blowing glass, welding, blacksmithing, casting wax to create silver jewelry and more.

Cultured Pickle Shop

It's all fermentation all the time at Alex Hozven's Cultured, a culinary studio where they practice the art of living foods. Cultured offers a multitude of raw organic fermented treats like sauerkrauts, kimchi, kombucha, pickles and more. All of Cultured’s products are naturally fermented in the brine created from the juice of the vegetables and salt. No vinegar, water or heat are used. Cultured takes advantage of its San Francisco Bay Area location to create innovative pickled combinations of fresh seasonal vegetables.


The Jazzschool in the Downtown Berkeley Arts District gives musicians and vocalists educational opportunities ranging from single classes for the hobbyist to a degree program through the Jazz Institute. While the school offers a tremendous variety of classes and programs for all ages, our stories focus on the Brazilian Ensemble taught by Marcos Silva and on drummer Kelly Fasman, an experienced musician who fell in love with the drums at age five and still enjoys learning from fellow musicians at the Jazzschool almost four decades later.

Prescott Circus

The Prescott Circus is a unique after-school program for low-income youth from Oakland public schools. Participants commit to nine hours a week of training in physical circus skills like unicycling, hambone body percussion, stilting, juggling, balancing and acrobatics. Homework tutoring and an academic summer school session are offered to the students as well. The Prescott Clowns develop an hour-long show and perform at over 50 community events every year.

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