Custom Training

Building the Next Generation of New Media Leaders

At Berkeley Advanced Media Institute we are empowering the next generation of new media leaders with innovative, digital media training programs. Our custom training focuses on the tools, techniques and strategies essential to re-visioning content, production and distribution to build engaged digital communities.

Training Solutions

We effectively lead our training partners through all aspects of digital, social, and interactive media; on building multimedia teams; developing digital media strategies; and designing the roadmap for digital implementation across the media spectrum. Berkeley Advanced Media Institute’s training is built on practical, hands-on training on the digital tools, software and techniques for mastering podcasting, video, digital photography, data visualizations, multimedia content production, community engagement, innovation, and design thinking.

Investing In Your Talent

We recognize that each organization, company or institution has its own set of opportunities, challenges and aspirations.  We partner with you to build learning experiences tailored specifically to your objectives.

Collaborating With You To Achieve Your Organization's Goals

Collaboration is key to working with our partners and their success. In 2018 we designed a custom program for the Norwegian Institute of Journalism.  Over the course of seven days and between two continents we trained 22 journalists on human centered design for audience engagement and how emerging technologies are providing opportunities for journalism, news organizations and media companies.  We generated so much excitement, we're doing it again. In 2019, the Norwegian Innovation Tour & Media Summit will be looking more deeply into audience engagement strategies and revenue, plus exploring the intersection between artificial intelligence and the new opportunities we see for news, information and media companies.

Partnering with the BBC: “We have sent several editors and senior Journalists to multimedia and digital storytelling courses at the Berkeley Advanced Media Institute. They have all come back testifying to the superbly high quality of the training and bursting with new ideas about how journalists should work in the digital space. These ideas have all been cascaded through BBC journalism and training in a series of workshops and editorial presentations. They have had a major impact on the way we tell stories and engage with audiences on ALL platforms – TV, Radio, Online and Mobile. There is no question that Berkeley Advanced Media Institute are pioneers in the art of digital storytelling and social media, the latter an increasingly important facet of how the BBC and all media companies now operate. Any journalist who trains with Berkeley Advanced Media Institute will learn transformational skills and new ways of connecting with audiences to bring back to their Newsrooms.” - Chris Walton, Head of Social Media and Digital Training, BBC

Our Clients

Consumer Reports, SmarterTravel, Swissnex, Norwegian Institute of Journalism, United Nations Department of Public information, National Geographic, NPR, American Public Media, Oregon Public Broadcast, KQED, BBC.

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Contact

Contact Berkeley Advanced Media Institute for information on custom digital media training programs for your company or organization.

Vicki Hammarstedt
Director

Emailvhammarstedt@berkeley.edu
Phone: +1.510.642.3892