Norwegian Media Innovation Tour & Summit 2019

The Media Innovation Tour & Summit is an international collaboration between the Norwegian Institutt for Journalistikk & the Berkeley Advanced Media Institute, highlighting the opportunities and consequences of emerging technology, innovation, and design thinking to media and journalism.

Applying Design Thinking to Innovation


Fredrikstad, Norway        September 23-25, 2019

Design thinking is about applying the human experience to innovation. Digital news and media organizations often approach innovation from the technology lens and not the lens of the human user. To design great digital products and services, it’s about first understanding the people we are designing for.

During he first phase of our program we’ll learn how to innovate and design digital products and services by looking beyond a screen or device. We'll work hands-on to uncover insights and ideas, and to understand why prototyping is essential to developing truly useful, usable and enjoyable digital innovations.


September 23

10:00 – 10:45 » Welcome and introductions.

Ståle de Lange Kofoed, Eivind A. Fjellstad — The Norwegian Institute for Journalism
Vicki Hammarstedt — Berkeley Advanced Media Institute, UC Berkeley
Mariana Santos — Founder and CEO of Chicas Poderosas

10:45 – 11:00 » Coffee break.

11:00 – 12:00 » How well are your media company prepared for innovation? Do you have the right organization, people and structures in place? Presentation and hands-on work.

Eivind A. Fjellstad and Ståle de Lange Kofoed

12:00 – 13:00 » Networking lunch.

13:00 – 14:00 » Meet the Alumni! Journalist Monica Irén Solberg Susegg and digital developer Fredrik Mandal from Trønderavisa participated in last years program. They are back to tell you about their experiences, what they have achieved in Trønderavisen after completion of the program, how they operate as a team, and the obstacles they've met with in the process.

14:00 – 16:00 » The collaborative mindset & what to expect over the next two days.

Vicki Hammarstedt and Mariana Santos

19:00 » Group Dinner in Fredrikstad, courtesy of STUP.

September 24

9:00 – 12:00 »

Overview of the human centered design or design thinking process and how to apply this process to new products or services, and innovation.

Conducting design research with examples of applying design thinking to innovation in journalism and media organizations.

Interviewing techniques: how to interview as a researcher not as a journalist.

12:00 – 13:00 » Networking lunch.

13:00 – 17:00 »

Qualitative research with in-person interviews for empathy and to understand the real needs and problems faced by users.

Synthesize the research to create insights that will lead to the ideation phase and brainstorming.

Reflections on the day and what to expect tomorrow.

September 25

9:00 – 12:00 »

Continue with ideation and move into prototyping.

Sharing of prototypes, testing, and practice giving feedback.

12:00 – 13:00 » Networking lunch.

13:00 – 16:00 »

Prototyping iteration and group presentations.

Next steps for your team projects and expectations.

Reflections on the day.

15:45 – 16:00 » Closing remarks and questions.


Eivind Andrés Fjellstad, Executive Director, The Norwegian Institute of Journalism

Eivind Andrés Fjellstad

Executive Director — Norwegian Institute of Journalism

Stale de Lange Kofoed

Ståle de Lange Kofoed

Associate Director — Norwegian Institute of Journalism

Vicki Hammarstedt, Director Berkeley Advanced Media Institute

Vicki Hammarstedt

Director — Berkeley Advanced Media Institute

Mariana Santos, Founder & Executive Director Chicas Poderosas

Mariana Santos

Founder & Executive Director — Chicas Poderosas

Audience Engagement & The Impact of Artificial Intelligence on News and Media


Berkeley, CA USA        October 28-31, 2019

It seems now more important than ever to explore the relationship between digital news and media organizations and the audiences they serve. Can personalization lead to loyalty, added value, and audience engagement? What is this connection to revenue models? Technology and artificial intelligence is already offering opportunities in other industries. How will news and media use these opportunities to increase audience engagement and what is the impact?

During the second phase of our program, we’ll hear from innovators in news organizations who have employed personalization, and loyalty programs to increase audience engagement and revenue. We will learn from media companies who are currently using artificial intelligence to innovate and build new products to serve journalists. We’ll also get a glimpse of the rapid pace of evolving technologies and the impacts on journalism, and the news and information industry.


October 28

9:00 – 9:15 » Welcome and introductions.

Ed Wasserman — Dean, Graduate School of Journalism, UC Berkeley

Ståle de Lange Kofoed — The Norwegian Institute for Journalism
Vicki Hammarstedt — Berkeley Advanced Media Institute, UC Berkeley

9:15 – 9:45 » Exploring trends: today and into the future.

David Cohn — Senior Director, Advanced Digital

9:45 – 11:00 » TBD

11:00 – 12:00 » The journey to conversions and subscriptions.

Basil Enan — Head of Partnerships, Medium
Simba Khadder — Co-founder, Triton

12:00 – 13:00 » Networking lunch.

13:00 – 14:00 » Paid acquisition strategies for newsrooms.

Phillip Smith — The Membership Puzzle and Founder, Journalism Entrepreneurship Training Co.

14:00 – 14:15 » Group exercise.

14:15 – 15:15 » Engaging young demographic beyond the website.

Christopher Sopher — Founder & CEO, WhereBy.Us
JulieAnn McKellogg — Director of Audience Growth, Project Text

15:15 – 15:50 » Strategies that engage with audiences. 

Julia B. Chan — Managing Editor, KQED
Eve Pearlman — Co-founder, Spaceship Media

16:00 – 16:30 » View from the top: the top of the Campanile.

16:30 – 18:00 » Reception in the courtyard.

October 29

9:00 – 9:10 » Pushing boundaries with technology.

David Cohn — Senior Director, Advanced Digital

9:10 – 10:10 » The use of data in a news organization to produce content. 

Natalie Ahn — Head of Data Science and Machine Learning, Hoodline

10:10 – 10:30 » Group exercise.

10:30 – 11:30 » Working in an era of synthetic media. What exactly is technology doing to our media and where is it going?

Chris Messina — Co-founder, Molly
Saul Micah Carlin — Founder, Scout FM

11:30 – 12:00 » Using Augmented Reality for social impact.

Yennie Solheim Fuller — Senior Manager, Niantic

12:00 – 13:00 » Networking lunch.

13:00 – 14:00 » TBD

14:00 – 15:00 » Future concepts are here now.

Olga V. Mack — VP of Strategy, Quantstamp
Hany Farid — Professor of Digital Forensics, UC Berkeley

15:00 – 16:00 » TBD

18:00 – 20:00 » Group dinner at Soi Four Thai Restaurant.

October 30

In-person visits to San Francisco media companies.

October 31

9:00 – 9:45 » Building innovation into your company's culture.

Salvador Acevedo — Vice President of Culture Strategy, Scansion

9:45 – 10:00 » Break.

10:00 – 11:30 » Presentations from program participants.

11:30 – 12:00 » Reflections and next steps.

12:00 – 13:30 » Networking lunch.

13:30 » Head to the airport.



David Cohn

Senior Director — Advanced Digital


Ed Wasserman

Dean — Graduate School of Journalism, UC Berkeley

Yennie Fuller

Yennie Solheim Fuller

Senior Manager — Niantic


Julia B. Chan

Managing Editor — KQED

Basil Enan, Heads of Partnerships — Medium

Basil Enan

Head of Partnerships — Medium


Simba Khadder

Co-founder — Triton


Christopher Sopher

Founder & CEO — WhereBy.Us


JulieAnn McKellogg

Director of Audience Growth — Project Text

Olga V. Mack

Olga V. Mack

Vice President of Strategy — Quantstamp


Hany Farid

Professor of Digital Forensics — UC Berkeley


Phillip Smith

Founder — Journalism Entrepreneurship Training Co.

Ashley Miller Headshot

Ashley Miller

Director of Innovation — Accenture

Acevedo Salvador

Salvador Acevedo

Vice President of Culture Strategy — Scansion


Chris Messina

Co-founder — Molly


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Specializing in digital media training for content creators, journalists, editors, communication professionals, and educators.

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