Norwegian Media Innovation Tour & Summit 2019

The Media Innovation Tour & Summit is an international collaboration between the Norwegian Institutt for Journalistikk & the Berkeley Advanced Media Institute, highlighting the opportunities and consequences of emerging technology, innovation, and design thinking to media and journalism.

Applying Design Thinking to Innovation


Fredrikstad, Norway        September 23-25, 2019

Design thinking is about applying the human experience to innovation. Digital news and media organizations often approach innovation from the technology lens and not the lens of the human user. To design great digital products and services, it’s about first understanding the people we are designing for.

During he first phase of our program we’ll learn how to innovate and design digital products and services by looking beyond a screen or device. We'll work hands-on to uncover insights and ideas, and to understand why prototyping is essential to developing truly useful, usable and enjoyable digital innovations.


September 23

10:00 – 10:45 » Welcome and introductions.

Ståle de Lange Kofoed, Eivind A. Fjellstad — The Norwegian Institute for Journalism
Vicki Hammarstedt — Berkeley Advanced Media Institute, UC Berkeley
Mariana Santos — Founder and CEO of Chicas Poderosas

10:45 – 11:00 » Coffee break.

11:00 – 12:00 » How well are your media company prepared for innovation? Do you have the right organization, people and structures in place? Presentation and hands-on work.

Eivind A. Fjellstad and Ståle de Lange Kofoed

12:00 – 13:00 » Networking lunch.

13:00 – 14:00 » Meet the Alumni! Journalist Monica Irén Solberg Susegg and digital developer Fredrik Mandal from Trønderavisa participated in last years program. They are back to tell you about their experiences, what they have achieved in Trønderavisen after completion of the program, how they operate as a team, and the obstacles they've met with in the process.

14:00 – 16:00 » The collaborative mindset & what to expect over the next two days.

Vicki Hammarstedt and Mariana Santos

19:00 » Group Dinner in Fredrikstad, courtesy of STUP.

September 24

9:00 – 12:00 »

Overview of the human centered design or design thinking process and how to apply this process to new products or services, and innovation.

Conducting design research with examples of applying design thinking to innovation in journalism and media organizations.

Interviewing techniques: how to interview as a researcher not as a journalist.

12:00 – 13:00 » Networking lunch.

13:00 – 17:00 »

Qualitative research with in-person interviews for empathy and to understand the real needs and problems faced by users.

Synthesize the research to create insights that will lead to the ideation phase and brainstorming.

Reflections on the day and what to expect tomorrow.

September 25

9:00 – 12:00 »

Continue with ideation and move into prototyping.

Sharing of prototypes, testing, and practice giving feedback.

12:00 – 13:00 » Networking lunch.

13:00 – 16:00 »

Prototyping iteration and group presentations.

Next steps for your team projects and expectations.

Reflections on the day.

15:45 – 16:00 » Closing remarks and questions.


Eivind Andrés Fjellstad, Executive Director, The Norwegian Institute of Journalism

Eivind Andrés Fjellstad

Executive Director — Norwegian Institute of Journalism

Stale de Lange Kofoed

Ståle de Lange Kofoed

Associate Director — Norwegian Institute of Journalism

Vicki Hammarstedt, Director Berkeley Advanced Media Institute

Vicki Hammarstedt

Director — Berkeley Advanced Media Institute

Mariana Santos, Founder & Executive Director Chicas Poderosas

Mariana Santos

Founder & Executive Director — Chicas Poderosas

Audience Engagement & The Impact of Artificial Intelligence on News and Media


Berkeley, CA USA        October 28-31, 2019

It seems now more important than ever to explore the relationship between digital news and media organizations and the audiences they serve. Can personalization lead to loyalty, added value, and audience engagement? What is this connection to revenue models? Technology and artificial intelligence is already offering opportunities in other industries. How will news and media use these opportunities to increase audience engagement and what is the impact?

During the second phase of our program, we’ll hear from innovators in news organizations who have employed personalization, and loyalty programs to increase audience engagement and revenue. We will learn from media companies who are currently using artificial intelligence to innovate and build new products to serve journalists. We’ll also get a glimpse of the rapid pace of evolving technologies and the impacts on journalism, and the news and information industry.


October 28

9:00 – 9:15 » Welcome and introductions.

Ed Wasserman — Dean, Graduate School of Journalism, UC Berkeley

Ståle de Lange Kofoed — The Norwegian Institute for Journalism
Vicki Hammarstedt — Berkeley Advanced Media Institute, UC Berkeley

9:15 – 9:45 » Exploring trends: today and into the future.

David Cohn — Senior Director, Advanced Digital

9:45 – 10:45 » Building a “local” subscription business for a global audience: Data, metrics and the power of the “bundle”.

Taylor Patterson — Director of Communications, The Athletic

10:45 – 11:00 » Group exercise.

11:00 – 12:00 » The users' path from reader to subscriber with Medium/Triton.

Basil Enan — Head of Partnerships, Medium
Simba Khadder — Co-founder, Triton

12:00 – 13:00 » Networking lunch.

13:00 – 13:50 » Paid acquisition strategies for newsrooms: How to spend money to make money.

Phillip Smith — Researcher, The Membership Project Puzzle

13:50 – 14:05 » Group exercise.

14:05 – 14:30 » On correcting the social error.

Ted Han — Co-founder, Factful

14:30 – 14:55 » Engaging young demographic in mediums beyond your website.

JulieAnn McKellogg — Director of Audience Growth, Project Text

14:55 – 15:45 » What does it mean to engage with your audience.

Madeleine Bair — Founder, El Tímpano

16:00 – 16:30 » View from the top: the top of the Campanile.

16:30 – 18:00 » Reception in the courtyard.

October 29

9:00 – 9:10 » Pushing boundaries with technology.

David Cohn — Senior Director, Advanced Digital

9:10 – 10:10 » What it takes to innovate.

Ashley Miller — Director of Innovation, Accenture

10:10 – 11:10 » A journalist in the funding world.

Kim-Mai Cutler — Partner, Initialized Capital

11:10 – 11:30 » Group exercise.

11:30 – 12:30 » AR isn't just fun and games.

Yennie Solheim — Senior Manager, Niantic

12:30 – 13:30 » Networking lunch.

13:30 – 14:30 » The unbelievable future of synthetic media.

Chris Messina — Independent Product Designer

14:30 – 15:15 » A Project of Trust: How the public can trust the media again.

Sally Lehrman — Founder & President, The Trust Project

15:15 – 16:00 » What does it mean for media: Deepfakes and Democracy.

Hany Farid — Professor of Digital Forensics, UC Berkeley

18:00 – 20:00 » Group dinner at Picante Berkeley.

October 30

In-person visits to San Francisco media companies.

October 31

9:00 – 9:45 » Building innovation into your company's culture.

Salvador Acevedo — Vice President of Culture Strategy, Scansion

9:45 – 10:00 » Break.

10:00 – 11:30 » Presentations from program participants.

11:30 – 12:00 » Reflections and next steps.

12:00 – 13:30 » Networking lunch.

13:30 » Head to the airport.



David Cohn

Senior Director — Advanced Digital


Ed Wasserman

Dean — Graduate School of Journalism, UC Berkeley

Yennie Fuller

Yennie Solheim

Senior Manager — Niantic

Bair_Headshot Sml

Madeleine Bair

Founder — El Tímpano

Basil Enan, Heads of Partnerships — Medium

Basil Enan

Head of Partnerships — Medium


Simba Khadder

Co-founder — Triton

Ted Han

Ted Han

Co-founder — Factful


JulieAnn McKellogg

Director of Audience Growth — Project Text

Kim-Mai Cutler

Kim-Mai Cutler

Partner — Initialized Capital


Hany Farid

Professor of Digital Forensics — UC Berkeley


Phillip Smith

Researcher — The Membership Project Puzzle

Ashley Miller Headshot

Ashley Miller

Director of Innovation — Accenture

Acevedo Salvador

Salvador Acevedo

Vice President of Culture Strategy — Scansion


Chris Messina

Independent Product Designer

Taylor Patterson

Taylor Patterson

Director of Communications — The Athletic


Sally Lehrman

Founder & President — The Trust Project


NIJ logo
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