App Strategy & Marketing Workshop

App strategy & Marketing

 

Winter 2016

 

 

As the app ecosystem continues to explode, many magazine publishers and content creators are still wrestling with app development and overall audience marketing and engagement strategies to ensure their app performs in an ever increasing competitive marketplace. This two-day certificate workshop will help you determine what app development strategy is the right fit for your organization, with best practices for building and engaging your digital app audience.

Overview

At the completion of this workshop you will be equipped with the tools and knowledge to plan your app development strategy and successfully market your app to the world.

You Will Learn
  • The best digital app vendor options in the marketplace with information on how they differ on price, production time, and capabilities
  • The latest trends in digital magazine sales so you project how your magazine will perform in app stores
  • What channels you should use to distribute your magazine app
  • To develop content that translates from print to engaging rich media digital content that engages
  • The keys to building brand awareness in the app store ecosystem, including app store optimization tactics to ensure your description, icons, ratings and ranking count
  • Best practices for app marketing by channel, including, app store promotions, social media, website, print, strategic partnerships, and PR
  • The value of testing marketing campaigns across digital and print channels

 

Who Should Attend

Marketers, new media managers, media professionals, content creators, communications and PR, educators and web producers.

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Instruction

Maire Walsh is the app marketing instructor for Berkeley Advanced Media Institute, and digital strategy director of Subdirect where she oversees digital media marketing including content strategy, social media, and call-to-action marketing for digital media priorities. She has been featured in Folio, Audience Marketing, Publishing Executive, The Irish Times, and Yahoo Finance and is a regular speaker at media industry conferences on audience development and engagement strategies.

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Agenda

 

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When

TBD

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Where

UC Berkeley at the Graduate School of Journalism, 121 North Gate Hall, Berkeley, CA

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Tuition

$865 USD. Register early for a 10% discount. Discount automatically applied during registration.

 

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Requirements

  • This is an introductory course; no previous experience is required
  • A WiFi ready laptop for use during the workshop
  • Basic computer literacy and skills
  • Proficiency in English (instruction is delivered in English)

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Additional information

Travel, lodging and other information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.

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Questions

Please contact Flynn May via phone at 510.642.6049 or email flynn.may@berkeley.edu

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Refund policy
  • Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $250.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
  • Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

 

Other Programs of Interest

Custom Training for your Company or Organization