Digital Media Skills Certificate

Digital Media Skills Certificate

Storytelling, Visuals, Video, Audio, Coding, Social Media, Multimedia, Design

digital media skills certificate

September 20 – November 17, 2016

Empowering the next generation of digital media storytellers. This intensive 9-week graduate level certificate program focuses on the strategic implementation and production of digital media content for a web facing and mobile-first audience.


You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings, and data visualizations. You’ll have the tools and storytelling skills to produce, edit and post content 24/7.  This includes having the skills to code or use tools for quick production.  Upon completion of this program, participants will have the knowledge and tools necessary to apply your new skill set immediately to your profession.

In this certificate program you will:
  • Learn to choose the best media for telling stories on multiple digital platforms
  • Develop strategies for multimedia production and delivery on mobile devices
  • Learn to develop the narrative in your digital story
  • Understand storyform and how to develop creative visual stories
  • Learn to produce engaging content for social media platforms
  • Produce visual content and learn to edit video and photos culminating in a video/photo project
  • Become skilled in creating quality audio for videos or podcasts that engage audiences
  • Learn to create interactive data visualizations, charts, graphs and maps to tell stories
  • Become versed in the fundamentals of coding: HTML, and CSS for efficient editing
  • Learn best practices for on-camera interviewing and how to prepare a subject for the interview
  • Produce a final digital media capstone project using digital skills, new media technologies and tools
  • Return to your organization with a new understanding and appreciation of the technologies changing the storytelling medium, as well as a new set of skills that will make you a fluent, active and engaging digital media content producer
Who Should Attend

This is ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, communications and PR, educators and web producers.



Presentations by world-class trainers, award winning journalists and new media industry leaders: Richard Koci Hernandez, Emmy award winning inspirational leader, Jeremy Rue, key new media luminary, Peter Aldhous, BuzzFeed science journalist, Ben Manilla, award winning radio personality, Shaleece Haas, extraordinary video storyteller, Chris Schodt, multimedia producer, and more.


Pre-Assessment Form
Pre-Assessment Form: Please complete.  This assessment is to help us understand the skill level of participants registered for the course. It is not an application.  If you have questions please contact us at

Digital Media Skills Certificate Course Syllabus

Click here to view the syllabus for the course.



September 20 – November 17, 2016. This is a 9-week course. Classes are held Tuesday and Thursday evenings from 6pm to 9pm. We will also offer optional guided lab sessions.

In addition, we will offer optional site visits to leading San Francisco Bay Area media companies – to be announced soon.  Transportation costs for these visits are not included in the tuition.



University of California, Berkeley,  Graduate School of Journalism. 121 North Gate Hall, Berkeley, CA. Map



$3,495 USD. 10% early registration discount automatically applied when you register before August 20, 2016.

Special offer when you register with a friend or colleague.

Register with a friend or colleague and we’ll give you each an Apple iPad. To take advantage of this special offer, contact Vicki Hammarstedt at prior to registering online.

Need help justifying this training to your employer? Check out our customizable template: PDF or .DOCX.


  • This is an intermediate course
  • It is the participant’s responsibility to provide their own Equipment & Software, including:
    • WiFi-ready laptop
    • Video camera, microphone, & tripod for 2 to 3 days the week of March 15 for video shoot (see Equipment & Software for rental options)
    • External hard drive
    • Headphones
    • Adobe Creative Cloud (30-day free trial + at least 1 additional paid month to use for the remainder of the course)
  • Computer literacy skills
  • Comfortable with learning new equipment and software
  • Proficiency with English




Please contact Vicki Hammarstedt via phone at 510.642.3892 or email

VISA questions? Please contact

Travel, lodging and other information can be found on our Frequently Asked Questions page.


Refund policy
  • Cancellations must be received in writing by email to
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $375.00 cancellation fee.We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
  • Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
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