Digital Media Skills Certificate

Digital media skills certificate

Storytelling • Video • Audio • Audience Engagement • Multimedia • Design 

• Data • Photography

SEPTEMBER 18 - NOVEMBER 15, 2018

ABOUT

Empowering the next generation of digital media storytellers. This intensive 9-week graduate level certificate program focuses on the strategic implementation and production of digital media content for a web facing and mobile-first audience.

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OVERVIEW

You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings, and data visualizations. You’ll have the tools and storytelling skills to produce, edit and post content 24/7.   Upon completion of this program, participants will have the knowledge and tools necessary to apply your new skill set immediately to your profession.

In this certificate program you will:
  • Learn to choose the best media for telling stories on multiple digital platforms.
  • Develop strategies for multimedia production and delivery on mobile devices.
  • Learn to develop the narrative in your digital story and how to develop creative visual stories.
  • Shoot, edit and produce your own video.
  • Learn to produce engaging content for all digital platforms.
  • Produce visual content and learn to edit video and photos to produce an engaging video.
  • Become skilled in creating quality audio for videos or podcasts that engage audiences.
  • Learn to create interactive data visualizations, charts, graphs, and maps to tell stories.
  • Learn best practices for interviewing and how to prepare a subject for the interview.
  • Understand the keys to audience engagement and how to apply this to your own content.
  • Learn to use publishing platforms to showcase your work.
  • Produce a final digital media capstone project using digital skills and new media technologies and tools.
  • Return to your organization with a new understanding and appreciation of the technologies changing the storytelling medium, as well as a new set of skills that will make you a fluent, active and engaging digital media content producer.

WHO SHOULD ATTEND?

This is ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, communications and PR, educators and web producers.

INSTRUCTORS/FACILITATORS

Presentations by world-class instructors, UC Berkeley faculty and award winning journalists and new media industry leaders.

Richard Koci Hernandez is UC Berkeley Graduate School of Journalism faculty and a national Emmy award winning video and multimedia producer.  His work has appeared in Time, Wired, The New York Times, a National Geographic book and international magazines.

Amanda Hicks is data visualization journalist and instructor.

Laura Klivans is a community health reporter at KQED Public Radio in San Francisco. She hosts the KQED science web show Deep Look. Her award winning work has been published on NPR, PRI, BBC, and the shows/podcasts Here & Now, The World, and Reply All.

Chris Schodt, is an Emmy-nominated multimedia producer, and a freelance journalist. His work includes video, animation, and data visualization, and has had his work published by Engadget, the Verge, the BBC, and National Geographic.

Madeline Bair is an award-winning journalist and filmmaker, and an expert on human rights video advocacy, verification of online footage, and citizen video. She is the founder of El Tímpano, a local participatory reporting prototype designed to inform and empower Oakland’s Latino immigrant community.

Indu Chandrasekhar is the director of audience engagement and oversees all of WIRED’s efforts to grow its audience and increase reader engagement.  She previously worked at MarketWatch, The Wall Street Journal, and the Telegraph in London.

LIVE Q&A SESSION

View the recording of our Facebook Live Q&A session with instructor Chris Schodt (pinned to the top of our Facebook page).

TUITION

$3,695 USD. 10% discount automatically applied when you register by August 18th, 2018.

Need help justifying this training to your employer? Check out our customizable template: PDF or .DOCX.

WHEN?

September 18 – November 15, 2018. This is a 9-week course. Classes are held Tuesday and Thursday evenings from 6 p.m. to 9 p.m. We will also offer digital learning labs on select Wednesdays.

WHERE?

The workshop will take place at:

UC Berkeley Graduate School of Journalism

121 North Gate Hall, Room 108 (Lower News Room)

Berkeley, CA USA 94720

REQUIREMENTS

  • This is an intermediate course.
  • It is the participant’s responsibility to provide their own Equipment & Software, including:
    • WiFi-ready laptop with at least 8GB memory.
    • Video camera, microphone, & tripod for 2 to 3 days in week 3 (instructors will discuss exact dates during week 1) for video shoot (see Equipment & Software Guide for rental options).
    • Smartphone-compatible lavalier microphone.
    • External hard drive (Formatted for Mac or PC).
    • Headphones.
    • Adobe Creative Cloud – Premiere, Photoshop, and Audition (7-day free trial + at least 2 additional paid months to use for the remainder of the course).
  • Computer literacy skills.
  • Comfortable with learning new equipment and software.
  • Proficiency with English.

QUESTIONS & ADDITIONAL INFORMATION

Where should I stay?

We suggest staying in the Berkeley area. Nearby hotels include:

Faculty Club (on UC campus)
Graduate Hotel
Hotel Shattuck Plaza
Bancroft Hotel
Extended Stay America or Executive Inn and Suites
La Posada Guest House

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation and refund policy?

  • Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
    Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
  • If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at advancedmedia@journalism.berkeley.edu prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.

Please contact Alexandre Bui by email at alexandre.bui@berkeley.edu, or call 510.642.3892 with further concerns or questions.

TESTIMONIALS

“I loved the course! I can’t believe how many practical media skills I learned in such a short time period. I’d recommend this course to anyone wanting to learn video and audio skills.”

Mia S.

“The instructors were so responsive to questions and concerns, which is so important but also not necessary. I could tell they enjoy their work here, which made the class even more enjoyable.”

Mariah T.

“Because of this class, I’ll be able to be a journalist for multimedia, not just as a TV broadcaster.”

Karim K.

“This course gave me a great top-level of knowledge in digital media. I enjoyed it very much! It made me want to go back to school.”

Deanne O.

“This course was awesome! I learned so many new skills that I’ve already been putting to use in my projects at work.”

Kimberly T.

“Classes are well-organized. Instructors are helpful. Labs are awesome. Classmates are friendly. Loved the program!”

Nirada T.

“Wonderful class. I received everything I had hoped for.”

Allen Y.