Digital Media Skills Certificate

Digital media skills certificate

Storytelling • Video • Audio • Audience Engagement • Multimedia • Design 

• Data • Photography

February 19 - April 18, 2019


Empowering the next generation of digital media storytellers. This intensive 9-week certificate program focuses on the production of digital media content for a web facing and mobile-first audience.

Register with a friend or colleague to receive a FREE Zoom Handy Recorder. Click here for more details!


You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings, and data visualizations. You’ll have the tools and storytelling skills to produce, edit and post content 24/7.   Upon completion of this program, participants will have the knowledge and tools necessary to apply your new skill set immediately to your profession.

In this certificate program you will:
  • Learn to choose the best media for telling stories on multiple digital platforms.
  • Learn to develop the narrative in your digital story and how to produce creative visual stories.
  • Learn best practices for interviewing and how to prepare a subject for the interview.
  • Best practices for shooting, editing and producing videos.
  • Learn to produce engaging content for all digital platforms.
  • Become skilled in creating quality audio for videos or audio files that engage audiences.
  • Learn the basics of producing a podcast, including recording, editing, and adding narration, music and sound effects.
  • Learn to create interactive data visualizations, charts, graphs, and maps to tell stories.
  • Understand the keys to audience engagement and how to apply this to your own content.
  • Learn to use publishing platforms to showcase your work.
  • Produce a final digital media capstone project using  new media technologies and tools.
  • Build a new set of skills that will make you a fluent, active and engaging digital media content producer.


This is ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, communications and PR, educators and web producers.


Presentations by world-class instructors, UC Berkeley faculty and award winning journalists and new media industry leaders.

Richard Koci Hernandez is UC Berkeley Graduate School of Journalism faculty and a national Emmy award winning video and multimedia producer.  His work has appeared in Time, Wired, The New York Times, a National Geographic book and international magazines.

Amanda Hickman is Director of Product at Factful. She led BuzzFeed’s Open Lab for Journalism, Technology, and the Arts from its founding in 2015 until the lab wrapped up in 2017. She has taught reporting, data analysis and visualization, and audience engagement at graduate journalism programs at UC Berkeley, Columbia University, and the City University of New York, and was DocumentCloud’s founding program director.

Laura Klivans is a community health reporter at KQED Public Radio in San Francisco. She hosts the KQED science web show Deep Look. Her award winning work has been published on NPR, PRI, BBC, and the shows/podcasts Here & Now, The World, and Reply All.

Chris Schodt, is an Emmy-nominated multimedia producer, and a freelance journalist. His work includes video, animation, and data visualization, and has had his work published by Engadget, the Verge, the BBC, and National Geographic.

Madeline Bair is an award-winning journalist and filmmaker, and an expert on human rights video advocacy, verification of online footage, and citizen video. She is the founder of El Tímpano, a local participatory reporting prototype designed to inform and empower Oakland’s Latino immigrant community.

Indu Chandrasekhar is the director of audience engagement and oversees all of WIRED’s efforts to grow its audience and increase reader engagement.  She previously worked at MarketWatch, The Wall Street Journal, and the Telegraph in London.

Octavio Raygoza is an Award-winning content and web producer that engages viewers by creating quality websites and original content for news, sports, learning, and business publications. He has a strong background and education in video, photo, and web production. He is currently employed as a content producer at Autodesk, one of the largest software companies in the world.

Madeleine Bair is an award-winning journalist and media developer. She has taught radio production to young adults, worked on a morning show at Chicago Public Radio, and produced multimedia for Human Rights Watch.


View the recording of our Facebook Live Q&A session with instructor Chris Schodt (pinned to the top of our Facebook page).


$3,695 USD. 10% early bird discount automatically applied when registering before January 19, 2019.

Need help justifying this training to your employer? Check out our customizable template: PDF or .DOCX.


February 19 – April 18, 2019. This is a 9-week course. Classes are held Tuesday and Thursday evenings from 6 p.m. to 9 p.m. We will also highly recommend you attend the digital learning labs on select Wednesdays.


The workshop will take place at:

UC Berkeley Graduate School of Journalism

121 North Gate Hall

Berkeley, CA USA 94720


  • This is a beginner course. No previous experience is required. Please contact us if you have questions as to the level of this course.
  • It is the participant’s responsibility to provide their own Equipment & Software, including:
    • WiFi-ready laptop with at least 8GB memory.
    • You will need a video camera, microphone, & tripod for 2 to 3 days in week 5 (instructors will discuss exact dates during week 1) for video shoot (see Equipment & Software Guide for rental options).
    • External hard drive (Formatted for Mac or PC).
    • Headphones.
    • Adobe Creative Cloud – Premiere, Photoshop, and Audition (7-day free trial + at least 2 additional paid months to use for the remainder of the course).
  • Computer literacy skills.
  • Comfortable with learning new equipment and software.
  • Proficiency with English.


Where should I stay?

We suggest staying in the Berkeley area. Nearby hotels include:

Faculty Club (on UC campus)
Graduate Hotel
Hotel Shattuck Plaza
Bancroft Hotel
Extended Stay America or Executive Inn and Suites
La Posada Guest House

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation and refund policy?

  • Cancellations must be received in writing by email to
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
    Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
  • If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.

Please contact Alexandre Bui by email at, or call 510.642.3892 with further concerns or questions.


“The instructors were so responsive to questions and concerns, which is so important but also not necessary. I could tell they enjoy their work here, which made the class even more enjoyable.”

Mariah T.

“I loved the course! I can’t believe how many practical media skills I learned in such a short time period. I’d recommend this course to anyone wanting to learn video and audio skills.”

Mia S.

“This course was awesome! I learned so many new skills that I’ve already been putting to use in my projects at work.”

Kimberly T.

“This course gave me a great top-level of knowledge in digital media. I enjoyed it very much! It made me want to go back to school.”

Deanne O.

“Classes are well-organized. Instructors are helpful. Labs are awesome. Classmates are friendly. Loved the program!”

Nirada T.

“Wonderful class. I received everything I had hoped for.”

Allen Y.

“Because of this class, I’ll be able to be a journalist for multimedia, not just as a TV broadcaster.”

Karim K.