Digital Media Skills Certificate

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Digital Media Skills Certificate

You’ll experience best practices for telling stories to an online audience —through social media, on the web, and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings, and data visualizations. You’ll have the tools and storytelling skills to produce, edit, and post content 24/7. Upon completion of this program, participants will have the knowledge and tools necessary to apply their new skill set immediately to their profession.

This course is only offered once a year during the Fall session.

Course Overview

  • Learn to choose the best media for telling stories on multiple digital platforms.
  • Learn to develop the narrative in your digital story and how to produce creative visual stories.
  • Learn best practices for interviewing and how to prepare a subject for the interview.
  • Best practices for shooting, editing and producing videos.
  • Learn to produce engaging content for all digital platforms.
  • Become skilled in creating quality audio for videos or audio files that engage audiences.
  • Learn the basics of producing a podcast, including recording, editing, and adding narration, music and sound effects.
  • Learn to create interactive data visualizations, charts, graphs, and maps to tell stories.
  • Understand the keys to audience engagement and how to apply this to your own content.
  • Learn to use publishing platforms to showcase your work.
  • Explore emerging technologies influencing digital media content production.
  • Produce a final digital media capstone project using  new media technologies and tools.
  • Build a new set of skills that will make you a fluent, active and engaging digital media content producer.

I've learned a huge amount about a wide range of production skills in this program & the instructors have been so wonderful and generous with their professional expertise.

Alison C.
Media Content Producer

Great experience! I've particularly appreciated having help from Graduate Student Assistants here and there to complete the project and receiving feedbacks on my work.

Viviana D.
Freelance Journalist

Very satisfactory! I felt like my skills & understanding of digital media have significantly improved. I will continue to polish my projects & also make connections with classmates I plan to work with in the future. Thus, I really appreciate the collaborative aspect of the course.

Celine G.
Digital Editor

Who Should Attend?

This is ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, communications and PR, educators and web producers.

Need help justifying this training to your employer? Please check out our customizable document.

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Instructors & Facilitators

Instructors subject to change.

Angelia Baxter

Angelia Baxter is a Certified Usability Analyst with 20+ years enterprise, startup, and agency experience as an effective user advocate and collaborator. She is the President/CEO of The Kreativ Studio, Inc – a design consultancy firm and Founder of In the Place – a professional networking platform for creators in Film & Tech. She has taught UX courses for General Assembly, Imparture, San Francisco State and her firm The Kreativ Studio, Inc.

Indu Chandrasekhar

Indu Chandrasekhar is the director of audience engagement and oversees all of WIRED’s efforts to grow its audience and increase reader engagement, focusing on search engines, social platforms, newsletters, content recommendations, and analytics. She previously worked at MarketWatch, The Wall Street Journal, and the Telegraph in London.

Francesca Fenzi

Francesca Fenzi is an audio producer, reporter and educator based in the Bay Area. Her work has been broadcast on NPR’s “All Things Considered” program, the Alaska Public Media network, and featured in several podcasts. She’s also written for The Guardian, Inc. and TIME magazines, and news outlets like Oakland North, Richmond Confidential and Anchorage Daily News. Francesca enjoys stories where science and social issues overlap, and is a graduate of UC Berkeley’s Graduate School of Journalism. When not hunting for wild b-roll, she can be found climbing, biking or sea kayaking along the Pacific coast.

Amanda Hickman

Amanda Hickman is the Director of Product at Factful. She led BuzzFeed’s Open Lab for Journalism, Technology, and the Arts from its founding in 2015 until the lab wrapped up in 2017. She has taught reporting, data analysis and visualization, and audience engagement at graduate journalism programs at UC Berkeley, Columbia University, and the City University of New York, and was DocumentCloud’s founding program director.

Natalie Jones

Natalie Jones is a reporter working in radio and print, based in Oakland, California. She has reported for The Guardian, NPR, KQED, and KALW in San Francisco, Aspen Public Radio in Colorado, Grist, Civil Eats and The Point Reyes Light. She loves to record sound, writes succinct prose, digs up information, gets the facts right, and makes data look digestible. Some favorite topics to cover are health, agriculture, food, and the environment.

Chris Schodt

Chris Schodt is an Emmy-nominated multimedia producer, and a freelance journalist. His work includes video, animation, and data visualization, and he has had his work published by Engadget, the Verge, the BBC, and National Geographic.

Emma Schwartz

Emma Schwartz is a multimedia producer and filmmaker based in Oakland, California. She holds a masters from the UC Berkeley Graduate School of Journalism, and has over ten years of experience producing and shooting for magazines, television and independent documentaries. In recent years, she’s worked with PBS, The Washington Post, GQ Magazine, Bon Appétit Magazine, NBC Bay Area and SF Gate, among others. As a freelance international journalist, she has also lived and worked in Argentina, Dominican Republic, Israel and Palestine. She is currently an Associate Producer for the PBS series, “Not In Our Town,” a project that uses documentary film, new media, and organizing to stop hate, address bullying, and build safe, inclusive communities.

Richard Taylor

Richard Taylor was previously the BBC North American technology correspondent in the Bay Area, is the founder of SuperRich Media and creator of the BBC’s global technology brand, ‘Click,’ a pioneering TV show which trail blazes the use of innovative production techniques. Richard’s experience with creating video on the mobile phone includes shooting entire TV news reports on his iPhone and in-person interviews with film director, James Cameron and web inventor, Tim Berners Lee.

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Tuition

$3,695 USD

We encourage team work! Bring a colleague or friend and receive additional tuition discounts. Contact us at advancedmedia@journalism.berkeley.edu for more information.

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When?

New Date Coming Soon

This is a 9-week part-time course. Classes are held Tuesday and Thursday evenings from 6 p.m. to 9 p.m. We will also highly recommend you attend the digital learning labs on select Wednesdays.

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Where?

UC Berkeley Graduate School of Journalism

121 North Gate Hall, Berkeley, CA 94720

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Prerequisites

-This is an introductory online course; no previous podcasting experience is required.

-Ability and willingness to learn new skills and work with new equipment and software.

-Basic computer literacy.

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Contact Person

Berkeley AMI
advancedmedia@journalism.berkeley.edu
510-642-3892

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Questions & Additional Information


We suggest staying in the Berkeley area. Nearby hotels include:

– Faculty Club (on UC campus)
– Graduate Hotel
– Hotel Shattuck Plaza
– Bancroft Hotel
– Extended Stay America or Executive Inn and Suites
– La Posada Guest House

Many of our participants have also found luck with Airbnb.

We currently do not offer transfer option between workshops. 

• Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.

• Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $375.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.

• Failure to appear for the training will result in forfeiture of the full course fee.

• Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.

• The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.

• The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

• If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

We currently do not offer transfer option between workshops.