You’ll experience best practices for telling stories to an online audience —through social media, on the web, and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings, and data visualizations. You’ll have the tools and storytelling skills to produce, edit, and post content 24/7. Upon completion of this program, participants will have the knowledge and tools necessary to apply their new skill set immediately to their profession.
This course is will be offered online Spring 2021.
- Learn to choose the best media for telling stories on multiple digital platforms.
- Learn to develop the narrative in your digital story and how to produce creative visual stories.
- Learn best practices for interviewing and how to prepare a subject for the interview.
- Best practices for shooting, editing and producing videos.
- Learn to produce engaging content for all digital platforms.
- Become skilled in creating quality audio for videos or audio files that engage audiences.
- Learn the basics of producing a podcast, including recording, editing, and adding narration, music and sound effects.
- Learn to create interactive data visualizations, charts, graphs, and maps to tell stories.
- Understand the keys to audience engagement and how to apply this to your own content.
- Learn to use publishing platforms to showcase your work.
- Explore emerging technologies influencing digital media content production.
- Produce a final digital media capstone project using new media technologies and tools.
- Build a new set of skills that will make you a fluent, active and engaging digital media content producer.
Who Should Attend?
This is ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, communications and PR, educators and web producers.
Need help justifying this training to your employer? Please check out our customizable document.
I've learned a huge amount about a wide range of production skills in this program & the instructors have been so wonderful and generous with their professional expertise.
Media Content Producer
Great experience! I've particularly appreciated having help from Graduate Student Assistants here and there to complete the project and receiving feedbacks on my work.
Very satisfactory! I felt like my skills & understanding of digital media have significantly improved. I will continue to polish my projects & also make connections with classmates I plan to work with in the future. Thus, I really appreciate the collaborative aspect of the course.
Instructors & Facilitators
Instructors subject to change.
We encourage team work! Bring a colleague or friend and receive additional tuition discounts. Contact us at firstname.lastname@example.org for more information.
UC Berkeley Graduate School of Journalism
121 North Gate Hall, Berkeley, CA 94720
- This is a beginner course. No previous experience is required. Please contact us if you have questions as to the level of this course.
- It is the participant’s responsibility to provide their own Equipment & Software, including:
- WiFi-ready laptop with at least 8GB memory. Note that Lenovo laptops are known to be incompatible with some software used in this course.
- You will need a video camera, microphone, & tripod for 2 to 3 days in week 5 (instructors will discuss exact dates during week 1) for video shoot (see Equipment & Software Guide for rental options).
- External hard drive (Formatted for Mac or PC).
- Adobe Creative Cloud – Premiere, Photoshop, and Audition (7-day free trial + at least 2 additional paid months to use for the remainder of the course).
- Computer literacy skills.
- Comfortable with learning new equipment and software.
- Proficiency with English.