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Design Thinking For Innovation

February 28, 2020

Design Thinking For Innovation

Large companies, non-profit organizations, leading media organizations, and governments around the world are using human centered design (or design thinking) to address some of their most challenging problems. By using a human-centered way of thinking, many of the most creative and innovative products and services in the world have been developed.

In this workshop, led by Rey Duarte, IDEO trained facilitator, you will learn how to apply the IDEO (the leader and founding company of design thinking) methodology for Design Thinking as a creative approach to problem solving, and innovation when developing new products, services, and experiences. This one-day workshop is a hands-on, interactive learning and doing experience on design thinking .

As an active participant you will learn the process of design thinking and be able to apply this to innovation within your organization or on a personal  project or problem you would like to solve.

What is Human-centered Design? from IDEO.org on Vimeo.

Course Overview

Participants will engage in the three major aspects of design thinking: inspiration, ideation, and implementation.  

Takeaways from this one-day workshop:

  • how design thinking applies to services, products or customer experiences
  • developing creative methods for conducting people-centered research
  • how to frame a design challenge that address a problem in your industry or organization
  • applying the process for generating lots of user-centered ideas
  • prototyping ideas cheaply and quickly
  • how to iterate quickly on your ideas with user feedback
  • creating a roadmap for applying design thinking to a project or challenge you’re working on

 

Our Training At Your Location
Interested in having us bring our training to your organization?  Please contact Vicki Hammarstedt at vhammarstedt@berkeley.edu

Stimulating & helpful in breaking down barriers to creative thinking. This is a good practical introduction that you can take back to work & implement.

Lanita P.

Who Should Attend?

Entrepreneurs, visionaries, and anyone interested in a new approach to problem solving, creativity and innovation.

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Instructors & Facilitators

Instructors subject to change.

Rey Duarte

Renata Duarte is a design thinking facilitator and instructor, a design researcher and brand strategist with broad experience across many industries. As a Design Researcher at IDEO, Rey blends an expertise on innovative research methods with branding and storytelling to inform design strategies, with a passion for understanding people’s actual feelings, thoughts and their implicit needs. She’s inspired by the intersection of consumer behavior, cultural context, and brand and finding ways to enhance it. Over the last 18 years, Rey’s taken on many roles—she has had the opportunity to experience, and fall in love with all sides of brand and business. She’s taken key roles in strategic planning, communication, branding, research and innovation projects at creative and full-service agencies, brand experience and consultancy shops and has worked with many of the most important brands in Brazil as well as multinationals based in the US and Europe.

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Tuition

$765 USD

10% discount automatically applied when registering before January 28, 2020.

We encourage team work! Bring a colleague or friend and receive additional tuition discounts. Contact Alexandre Bui at alexandre.bui@berkeley.edu for more information.

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When?

February 28, 2020

9:00 a.m. to 4:00 p.m.

Morning coffee and catered networking lunch provided.

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Where?

To be announced.

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Requirements & Prerequisites

  • This is an introductory course; no previous experience is required.
  • Proficiency in English (instruction is delivered in English).

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Contact Person

Alexandre Bui
alexandre.bui@berkeley.edu
510-642-3892

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Questions & Additional Information

Where should I stay?


We suggest staying in the Berkeley area. Nearby hotels include:

– Faculty Club (on UC campus)
– Graduate Hotel
– Hotel Shattuck Plaza
– Bancroft Hotel
– Extended Stay America or Executive Inn and Suites
– La Posada Guest House

Many of our participants have also found luck with Airbnb.

Where should I park?


The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

If you wish to utilize public transportation, North Gate Hall is about 15-20 minute walking distance from Downtown Berkeley BART Station. There are also multiple AC Transit bus lines that stop in front of the building.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation & refund policy?

• Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.

• Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $175.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.

• Failure to appear for the training will result in forfeiture of the full course fee.

• Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.

• The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.

• The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

• If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at advancedmedia@journalism.berkeley.edu prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page. No video or audio recordings of the materials presented are permitted in any workshop.

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