Media Innovation & Design Thinking

Media Innovation & Design Thinking Workshop

Media Innovation & Design Thinking Workshop

February 23, 2018

Applying Human Centered Design To Media Innovation

Changes in the ways our audiences consume news, information and entertainment have caused great disruptions in the industry, leaving many media organizations faltering and unable to adapt to the changing landscape and needs of their audience. These changes have prompted key questions:

AUDIENCE | How might we better engage audiences?

DISTRIBUTION | How might we increase our reach?

REVENUE | How might we create diversified revenue streams for long-term sustainability?

In this workshop, we explore how Human Centered Design can be utilized as a creative approach to problem solving, and how idea development can provide innovative and creative ways to finding answers to these questions and many more.

Fortune 100 companies, prominent non-profit organizations, leading media organizations, and even governments have started to turn toward human centered design (or design thinking) to address some of their biggest problems and opportunities. By using a human-centered way of thinking, some of the most creative and innovative products and services in the world have been developed. 

This one-day workshop is a hands-on, interactive learning and doing experience on Design Thinking with an experienced practitioner from IDEO (the leader and founding company of design thinking).

As an active participant you will go through the process of design thinking and end the session by coming up with a plan to take on a project or problem you would like to solve – in your own organization.

Participants will engage in the three major aspects of design thinking: inspiration, ideation, and implementation.  

Takeaways from this one-day workshop:

  • how design thinking applies to media and publishing 
  • creative methods of people-centered research
  • how to frame a design challenge
  • familiarize and apply the process to generate lots of user-centered ideas
  • prototype ideas cheaply and quickly
  • how to iterate quickly on your ideas by getting feedback
  • create a roadmap for applying design thinking to a project or challenge you’re working on
Who Should Attend

Content creators, journalists, editors, new media managers, media professionals, content marketers, communications and PR, journalism educators and web producers, publishers.

Lead Instructor/Facilitator

Sina Mossayeb, Ph.D.

Head Facilitator. Sina is an expert in design thinking, and is invited to various parts around the world to speak or facilitate workshops for global companies across industries. He has years of experience leading global systems design for IDEO — the world renown design firm. He has worked with clients such as Facebook, Viacom, Microsoft, Citi Bank, Google, and other organizations to help them become more innovative and create structures to support innovative culture.

Media Innovation & Design Thinking Agenda

View the syllabus.



February 23, 2018. 8:45am to 4:00pm. Instruction begins promptly at 9:00am. Morning coffee and networking lunch provided.


$765 USD. 10% discount automatically applied when you register by January 23rd, 2018.



UC Berkeley Graduate School of Journalism – 121 North Gate Hall, Berkeley, CA 94720 – Upper Newsroom (106)



  • This is an introductory course; no previous experience is required.
  • Basic computer literacy and skills. Your computer must be up to date with the latest operating system before the start of this course.
  • Proficiency in English (instruction is delivered in English)
Additional information

Travel, lodging and other information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.



Please contact Diane Villadsen by email at, or call 510.642.6049.

Refund policy
  • Cancellations must be received in writing by email to
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $125.00 cancellation fee.
  • We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
  • Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
  • If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.