Mobile Media: Producing Visual Stories with your iPhone

mobile media: producing visual stories with your iphone

Visual Content Creators

March 2019


Your iPhone is able to shoot amazing high definition video, act as a basic editing suite, apply professional-looking finishes and then instantly distribute the material around the globe. Communication professionals, from journalists to social media acolytes, are now ditching bulky video kits to rely on Apple’s pocket rocket . The question, though, is how to overcome its inherent limitations and transform it into the ultimate ally.


This two-day certificate workshop provides all skills necessary for shooting quality video on your iPhone. We’ll take you through how to capture key moments from events, product launches, conferences and interviews to publishing on social networks or your website. You’ll work hands-on with experienced TV and online content producers to learn foolproof techniques for capturing professional looking videos on your iPhone.

What you’ll learn at the two-day workshop:

  • Best practices for producing, shooting, and editing video on an iPhone
  • The ins and outs of using the Filmic Pro app for more controlled shooting
  • How to develop a story for video including storyboarding techniques
  • Best-in-class interviewing techniques from world-class reporters
  • Tips for choosing video locations and how to optimize lighting, and audio
  • How to edit your video on the mobile device for quick publishing
  • The basics of editing on iMovie along with techniques
  • How to upload to social networks or websites from your mobile device
  • The best apps to use for giving added polish to your footage and edits
  • The secrets to creating video that resonates with a mobile audience!


Content Creators, Journalists, Editors, New Media Managers, Media Professionals, Content Marketers, Communications and PR, Educators and Web Producers.



Richard Taylor is the former BBC North American technology correspondent in the Bay Area, founder of SuperRich Media and creator of the BBC’s global technology brand, ‘Click.’ Richard’s experience with creating video on the mobile phone includes shooting entire TV news reports on his iPhone and in-person interviews with film director, James Cameron and web inventor, Tim Berners Lee.


$945 USD. Space is limited and the course fills up quickly.

Need help justifying this training to your employer? Check out our customizable letter: PDF or DOCX.


9 a.m. – 4:30 p.m. April, 2019.


The Mobile Media workshop will take place at:

UC Berkeley Graduate School of Journalism

121 North Gate Hall #106

Berkeley, CA USA 94720


  • This is an introductory course; no previous video experience is required.
  • iPhone 5 or higher with iOS10 or higher.
  • You will need to download iMovie and purchase the FilmicPro apps from the App Store. FilmicPro is listed as $14.99 at the time of this writing.
  • It is essential that your iPhone has at least 3GB of free space to be able to shoot adequate footage in the course. Take a look at our tips for freeing up space on your phone.
  • Comfortable with learning new equipment and software.
  • Basic computer literacy and skills.
  • Proficiency in English (instruction is delivered in English).


Where should I stay?

We suggest staying in the Berkeley area. Nearby hotels include:

Faculty Club (on UC campus)
Graduate Hotel
Hotel Shattuck Plaza
Bancroft Hotel
Extended Stay America or Executive Inn and Suites
La Posada Guest House

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation and refund policy?

  • Cancellations must be received in writing by email to
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
    Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
  • If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.

Please contact Alexandre Bui by email at, or call 510.642.3892 with further concerns or questions.


“Eye-opening – it’s exciting to discover and unlock the power of the phone.”

Ryan I.

“Great! Made we want to come back for more.”

Amy G.

“Very valuable class – demystified iPhone video production and inspired me and my colleagues.”

Alison V.

“Richard is a natural teacher, and his real-world experience made it practical and entertaining. This was great – truly.”

Trish D.

“Fun, fast-paced, and well-organized class. Thank you!”

Lea B.

“Awesome – a natural and engaging teacher solidly credentialed in his subject.”

Beatrice M.

“Nice approachable staff that are truly experts. What a great mix! So happy and energized after this course.”

Jessica N.

“Powerful. Loads of information presented clearly and in context. I feel empowered to experiment and develop my video expertise.”

Lanita P.

“This was an excellent introduction to iPhoneography that has informed and inspired my work in communications.”

Irene P.