Podcasting: Telling Stories in Sound


Audio Content Creators

January 15-16, 2019


We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before. This presents a huge opportunity for publishers, marketers, journalists, and communication professionals to connect with audiences via this “new” medium.


In this two-day certificate course, Podcasting: Telling Stories in Sound, you’ll learn the art of creating and producing distinctive audio podcasts. You’ll practice hands-on recording and editing to develop your own podcast with direction from professional radio producers and podcasters.

You Will Learn
  • To write scripts for audio, with a focus on podcasting.
  • Presentation and announcing skills that engage your audience.
  • Planning and work flow techniques.
  • To add music and interviews to your audio productions.
  • Tips on how to interview including preparing for the interview.
  • How to choose the right equipment for your podcasts.
  • To edit your podcast like a professional using Adobe Audition.


New media managers, media professionals, content marketers, communications and PR, journalism educators, journalists, editors, and web producers.


Ben Manilla is an audio producer, consultant, and educator.  His numerous accolades include the Peabody Award, the Edward R. Murrow Award, the Edwin H. Armstrong Award, NFCB Golden Reel Award, and the Grand Award from the International Radio Festival (three times.)  Ben’s production company, BMP Audio, has been at the forefront of creative audio story-telling since 1991.  Ben’s podcasts include On MicThe Science of HappinessMasters of Scale and The Hash.  Ben teaches radio and podcasting and heads the audio department at the University of California at Berkeley Graduate School of Journalism and teaches podcasting at the Berkeley Advanced Media Institute.

Jessica Placzek is a podcast reporter, producer and editor. At KQED Public Radio in San Francisco she produces and edits Bay Curious, a show that answers listener questions about the Bay Area. Through KALW, she is also working with the men incarcerated at Solano State Prison to produce a new StoryCorps style podcast, Uncuffed. Earlier this year she co-hosted and produced the third season of Raw Material for SFMOMA. Her work has appeared on Marketplace, All Things Considered, The California Report, and Vice. She’s also worked as a reporter for KPFA in Berkeley, KALW in San Francisco and The Nola Defender in New Orleans. Notable teaching experiences include designing lesson plans integrating arts and sciences while living in the Amazon jungle and teaching children English in a remote Nepali village.



$895 USD. 10% early bird discount automatically applied when registering before December 15, 2018. Space is limited and the course fills up quickly.

Need help justifying this training to your employer? Check out our customizable letter: PDF or .DOCX.


January 15-16, 2019. 9 a.m. to 4:30 p.m. daily.


The Podcast workshop will take place at:

UC Berkeley Graduate School of Journalism

121 North Gate Hall

Berkeley, CA USA 94720


  • This is an introductory course; no previous podcasting experience is required
  • Ability and willingness to learn new equipment and software
  • Basic computer literacy and skills. Your computer must be up to date with the latest operating system before the start of this course.
  • You will need to download a 7-day trial of Adobe Audition Creative Cloud. Please note: opening the software for the first time will begin your 7-day trial. Keep this in mind with regard to timing of the course.
  • Before the course begins, you will be invited to a collaborative Box folder where the assets for the course will be stored. Please download the assets before the course begins, as these are large files that may take time.
  • You will also need an external hard drive formatted to Mac or PC with at least 200GB free space to store files. Please see our guide to formatting your drive to your Mac or PC.
  • All participants must bring their own WIFI ready laptop for use during this workshop.
  • Please bring a pair of headphones to work with. For troubleshooting audio connection issues when using Adobe Audition, please see this document.
  • Proficiency in English (instruction is delivered in English).


Where should I stay?

We recommend staying in the Berkeley area. Nearby hotels include:

Faculty Club (on UC campus)
Graduate Hotel
Hotel Shattuck Plaza
Bancroft Hotel
Extended Stay America or Executive Inn and Suites
La Posada Guest House

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation and refund policy?

  • Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
    Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
  • If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at advancedmedia@journalism.berkeley.edu prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.

Please contact Alexandre Bui by email at alexandre.bui@berkeley.edu, or call 510.642.3892 with further concerns or questions.


“So good. I truly feel like I absorbed the lessons & techniques taught to us.”

Katie M.

“Top-notch workshop! I loved the exercises and the chance to put into action everything we were learning.”

Dina T.

“I would recommend this workshop to all interested in podcasting. It was a very comfortable environment to learn in.”

Shekita S.

“Engaging, dynamic, fun! Great instructors – super personable and approachable. Great lesson plan – very fun to learn and practice!”

Andy S.

“The workshop was a wonderful experience. The worst part might be how quickly it was over, but it was great to get a 2-day crash course full of useful info and skills.”

Michael E.

“A great opportunity to introduce myself to the podcasting industry.”

Angélica C.

“Excellent – very practical, hands-on, and productive.”

Gwen J.

“Wonderful facilitators. It was amazing to hear from practitioners.”

Rachel F.

“High quality instruction. Top-flight professionals who came to the level of the learner.”

Gina G.

“A brilliant rush.”

Fern C.

“This class was really valuable and completely alleviated my anxiety about podcasting.”

Karen T.

“The instructors’ task was impossible – cram learning into 2 days for 16 individuals – and they nailed it!”

Jason P.

“Amazing, practical, and inspiring.”

Dmitri V.

“Very motivating. I honestly thought that a non-technical person like myself would not feel confident in two days. I am happy to report that I feel very confident.”

Joan R.

“So exciting, challenging, worthwhile, and fun. The instructors have passion, savvy, and expertise – and it shows!”

Dan W.

“Fantastic! Challenging and fun.”

Jon B.

“Very fun, and it was good to get practical experience, which is hard to find on the internet.”

Patrick B.