Podcasting: Telling Stories in Sound


Audio Content Creators

MARCH 26-27, 2018


We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before. This presents a huge opportunity for publishers, marketers, journalists, and communication professionals to connect with audiences via this “new” medium.


In this two-day certificate course, Podcasting: Telling Stories in Sound, you’ll learn the art of creating and producing distinctive audio podcasts. You’ll practice hands-on recording and editing to develop your own podcast with direction from radio producer and podcaster, Laura Klivans.

You Will Learn
  • To write scripts for audio, with a focus on podcasting.
  • Presentation and announcing skills that engage your audience.
  • Planning and work flow techniques.
  • To add music and interviews to your audio productions.
  • Tips on how to interview including preparing for the interview.
  • How to choose the right equipment for your podcasts.
  • To edit your podcast like a professional using Adobe Audition.


New media managers, media professionals, content marketers, communications and PR, journalism educators, journalists, editors, and web producers.


Laura Klivans has worked in education for over ten years as a teacher, facilitator, curriculum developer, and program manager. She has a master’s in journalism from UC Berkeley, and a master’s in education from Harvard University. She has a passion for journalism, especially audio, and you can hear her work on Public Radio International, KQED, and KALW.

Lacy Jane Roberts is an audio and documentary producer, reporter, and editor. She got her first taste of podcasting back in 2009 when she started a short-lived bi-weekly show called the Ladies Village Improvement Society. Her work has been seen and heard on PBS Newshour, The Atlantic, Here and Now, and NPR affiliates around the country.



$865 USD. 10 % Discount automatically applied when you register by February 26, 2018. Space is limited and the course fills up quickly.

Need help justifying this training to your employer? Check out our customizable letter: PDF or .DOCX.


March 26- 27, 2018, 9am – 4:30pm


The Podcast workshop will take place at:

UC Berkeley Graduate School of Journalism

121 North Gate Hall #108

Berkeley, CA USA 94720


  • This is an introductory course; no previous podcasting experience is required
  • Ability and willingness to learn new equipment and software
  • Basic computer literacy and skills. Your computer must be up to date with the latest operating system before the start of this course.
  • You will need to download a 7-day trial of Adobe Audition Creative Cloud. Please note: opening the software for the first time will begin your 7-day trial. Keep this in mind with regard to timing of the course.
  • Before the course begins, you will be invited to a collaborative Box folder where the assets for the course will be stored. Please download the assets before the course begins, as these are large files that may take time.
  • You will also need an external hard drive formatted to Mac or PC with at least 200GB free space to store files. Please see our guide to formatting your drive to your Mac or PC.
  • All participants must bring their own WIFI ready laptop for use during this workshop.
  • Please bring a pair of headphones to work with. For troubleshooting audio connection issues when using Adobe Audition, please see this document.
  • Proficiency in English (instruction is delivered in English).


Where should I stay?

We recommend staying in the Berkeley area. Nearby hotels include:

-Faculty Club (on UC campus)
-Graduate Hotel
-Hotel Shattuck Plaza
-Bancroft Hotel

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation and refund policy?

  • Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
    Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
  • If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at advancedmedia@journalism.berkeley.edu prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.

Please contact Alexandre Bui by email at alexandre.bui@berkeley.edu, or call 510.642.6049 with further concerns or questions.


“Engaging, dynamic, fun! Great instructors – super personable and approachable. Great lesson plan – very fun to learn and practice!”

Andy S.

“So exciting, challenging, worthwhile, and fun. The instructors have passion, savvy, and expertise – and it shows!”

Dan W.

“High quality instruction. Top-flight professionals who came to the level of the learner.”

Gina G.

“Very fun, and it was good to get practical experience, which is hard to find on the internet.”

Patrick B.

“Fantastic! Challenging and fun.”

Jon B.

“The instructors’ task was impossible – cram learning into 2 days for 16 individuals – and they nailed it!”

Jason P.

“Wonderful facilitators. It was amazing to hear from practitioners.”

Rachel F.

“The workshop was a wonderful experience. The worst part might be how quickly it was over, but it was great to get a 2-day crash course full of useful info and skills.”

Michael E.

“Top-notch workshop! I loved the exercises and the chance to put into action everything we were learning.”

Dina T.

“A great opportunity to introduce myself to the podcasting industry.”

Angélica C.

“I would recommend this workshop to all interested in podcasting. It was a very comfortable environment to learn in.”

Shekita S.

“A brilliant rush.”

Fern C.

“Very motivating. I honestly thought that a non-technical person like myself would not feel confident in two days. I am happy to report that I feel very confident.”

Joan R.

“So good. I truly feel like I absorbed the lessons & techniques taught to us.”

Katie M.

“This class was really valuable and completely alleviated my anxiety about podcasting.”

Karen T.

“Amazing, practical, and inspiring.”

Dmitri V.

“Excellent – very practical, hands-on, and productive.”

Gwen J.