Podcasting: Telling Stories in Sound

Podcasting: Telling Stories in Sound

Audio Content Creators

January 8-9, 2018

Podcasting: Telling Stories in Sound

We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before. This presents a huge opportunity for publishers, marketers, journalists, and communication professionals to connect with audiences via this “new” medium.


In this two-day certificate course, Podcasting: Telling Stories in Sound, you’ll learn the art of creating and producing distinctive audio podcasts. You’ll practice hands-on recording and editing to develop your own podcast with direction from radio producer and podcaster, Laura Klivans.

You Will Learn
  • To write scripts for audio, with a focus on podcasting.
  • Presentation and announcing skills that engage your audience.
  • Planning and work flow techniques.
  • To add music and interviews to your audio productions.
  • Tips on how to interview including preparing for the interview.
  • How to choose the right equipment for your podcasts.
  • To edit your podcast like a professional using Adobe Audition.
Who Should Attend

Journalists, editors, new media managers, media professionals, content marketers, communications and PR, journalism educators and web producers.



Laura Klivans has worked in education for over ten years as a teacher, facilitator, curriculum developer, and program manager. She has a master’s in journalism from UC Berkeley, and a master’s in education from Harvard University. She has a passion for journalism, especially audio, and you can hear her work on Public Radio International, KQED, and KALW.

Lacy Jane Roberts is an audio and documentary producer, reporter, and editor. She got her first taste of podcasting back in 2009 when she started a short-lived bi-weekly show called the Ladies Village Improvement Society. Her work has been seen and heard on PBS Newshour, The Atlantic, Here and Now, and NPR affiliates around the country.


Podcasting Agenda

View the syllabus.



January 8-9, 2018. 8:45am to 4:30pm daily. Instruction begins promptly at 9:00am. Morning coffee and networking lunch provided.



Berkeley Advanced Media Institute. 121 North Gate Hall, Room 106, Berkeley, CA 94720.



$865 USD. 10% discount automatically applied when you register by December 8th, 2017. Space is limited and the course fills up quickly.

Need help justifying this training to your employer? Check out our customizable letter: PDF or .DOCX.




  • This is an introductory course; no previous podcasting experience is required
  • Ability and willingness to learn new equipment and software
  • Basic computer literacy and skills. Your computer must be up to date with the latest operating system before the start of this course.
  • You will need to download a 7-day trial of Adobe Audition Creative Cloud. Please note: opening the software for the first time will begin your 7-day trial. Keep this in mind with regard to timing of the course.
  • Before the course begins, you will be invited to a collaborative Box folder where the assets for the course will be stored. Please download the assets before the course begins, as these are large files that may take time.
  • You will also need an external hard drive formatted to Mac or PC with at least 200GB free space to store files. Please see our guide to formatting your drive to your Mac or PC.
  • All participants must bring their own WIFI ready laptop for use during this workshop.
  • Please bring a pair of headphones to work with. For troubleshooting audio connection issues when using Adobe Audition, please see this document.
  • Proficiency in English (instruction is delivered in English)


Additional information

Travel, lodging and other information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.



Please contact Diane Villadsen by email at dvilladsen@berkeley.edu, or call 510.642.6049.


Listen to samples from previous workshops:

See the workshop in action:

What Others Are Saying

“Amazing, practical, and inspiring.”

Dmitri V.

“Top-notch workshop! I loved the exercises and the chance to put into action everything we were learning.”

Dina T.

“This class was really valuable and completely alleviated my anxiety about podcasting.”

Karen T.

“So exciting, challenging, worthwhile, and fun. The instructors have passion, savvy, and expertise – and it shows!”

Dan W.

“Very motivating. I honestly thought that a non-technical person like myself would not feel confident in two days. I am happy to report that I feel very confident.”

Joan R.

“High quality instruction. Top-flight professionals who came to the level of the learner.”

Gina G.

“Engaging, dynamic, fun! Great instructors – super personable and approachable. Great lesson plan – very fun to learn and practice!”

Andy S.

“I would recommend this workshop to all interested in podcasting. It was a very comfortable environment to learn in.”

Shekita S.

“Wonderful facilitators. It was amazing to hear from practitioners.”

Rachel F.

“So good. I truly feel like I absorbed the lessons & techniques taught to us.”

Katie M.

“The workshop was a wonderful experience. The worst part might be how quickly it was over, but it was great to get a 2-day crash course full of useful info and skills.”

Michael E.

“A great opportunity to introduce myself to the podcasting industry.”

Angélica C.

“The instructors’ task was impossible – cram learning into 2 days for 16 individuals – and they nailed it!”

Jason P.

“Excellent – very practical, hands-on, and productive.”

Gwen J.

“Very fun, and it was good to get practical experience, which is hard to find on the internet.”

Patrick B.

“A brilliant rush.”

Fern C.

“Fantastic! Challenging and fun.”

Jon B.
Refund policy
  • Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee.
  • We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
  • Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
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