Audio Storytelling, Designing a Podcast Series, Editing & Mixing, Script Writing, Narration, Recording Equipment & Software, Launch & Promotion
Empowering a new generation of audio storytellers, this intensive 7-week graduate-level certificate program focuses on developing – from ideation through to promotion – a podcast series. This is a comprehensive experiential learning, in-person course.
During this hands-on course you’ll work with leading industry podcast professionals to learn start to finish how to take an idea for a podcast through to a branded podcast series. You’ll discover interviewing techniques and strategies for reaching and engaging your audience. You will learn about developing narratives and how different styles of podcasts are produced. You’ll work hands-on with equipment and software – the tools. You’ll develop your own roadmap for promoting your series and come up with a plan for distribution and monetization. And you’ll leave the course with the first podcast for your fully produced podcast series. This course will provide you with the knowledge and tools necessary to apply your new skill set immediately to the podcasting profession.
In this certificate program you will:
- Learn how to produce a podcast series from the idea stage through to implementing a fully formed podcast series.
- Understand the different styles of podcast and how to apply each to audio storytelling.
- Learn to develop the narrative in your audio story.
- Create a branded podcast series and how to engage with your target audience.
- Become skilled in creating professional sounding audio.
- Work hands-on with audio recording equipment – in a professional studio, with multichannel recorders, plus, how to record high quality audio on your smartphone.
- Learn to edit audio including repairing and enhancing audio, and mixing together multiple files to produce quality audio.
- Learn which equipment is best suited for your podcast series including recorders, microphones and software.
- Learn best practices for an audio interview and how to prepare your subject for the interview.
- Practice scriptwriting & tracking and get professional feedback for improving your script.
- Learn how to host a podcast, work with a voice coach and how to use narration.
- Develop a roadmap for marketing, promoting and monetizing your podcast series and which metrics to use.
- Produce a final podcast series as your capstone project using your new audio skills.
- Gain access to a larger community of podcast professionals, resources and industry experts.
- Did we miss anything? Let us know – I’ll bet we’re gonna cover it all!
WHAT IS “POD OPS”?
WHO SHOULD ATTEND?
This is ideal for all content creators, advertising specialists, journalists, editors, producers, new media managers, media professionals, content marketers, communications and PR, librarians, and educators.
Instruction by world-class instructors, award winning journalists and podcast industry leaders. Instructors are chosen based on their real-world expertise in each topic.
John Felice works in both documentary film and radio. He has been a reporter and producer for the shows Curious City and 99% Invisible. His hour-long audio documentary Blink Once for Yes aired on Love + Radio and won Bronze at the 2017 Third Coast International Audio Festival. He is a regular contributor to the show Snap Judgment on WNYC.
Claire Mullen, associate sound designer and audio engineer for Reveal. Before joining Reveal, she was an assistant producer at Radio Ambulante and worked with KALW, KQED, and the Association of Independents in Radio.
Laura Klivans is a community health reporter at KQED Public Radio in San Francisco and has worked for Reply All, Here & Now, the Investigative Reporting Program, KALW, The Kitchen Sisters and Ben Manilla Productions. She teaches the Podcasting Workshop for Berkeley AMI and is a frequent lecturer at the UC Berkeley Graduate School of Journalism.
Ben Manilla is a pioneer of contemporary audio production who has been at the vanguard of creative radio since the mid ’70s. Recognized by professionals around the world for his award-winning programming and innovative production style, he has held executive positions at Radio Today, RKO Radio Networks, WOR Radio, WLIR Radio, and the Progressive Radio Network. He has directed or produced hundreds of features, specials, documentaries, ongoing series, commercials, and audio presentations. Ben teaches Radio Journalism at the UC Berkeley Graduate School of Journalism.
Megan Jones is a creative content strategist, digital multimedia producer and storytelling facilitator. Her work has aired on public radio stations across the country and on podcasts such as Inflection Point with Lauren Schiller and 51% on WAMC Northeast. Notable clients have included Genentech, Hachette Audio for Theft by Finding by David Sedaris, GE Energy and GE Digital, Ear Hustle for Radiotopia, The Stoop, The Specialist podcast, and Southern Company.
Hana Baba is a journalist with 20 years experience in the world of radio journalism. She is a reporter and host of “CrossCurrents”- a daily radio newsmagazine- broadcast on KALW Public Radio in San Francisco, CA. Her freelance work appears on NPR programs, PRI’s The World, BBC World Service, and New America Media. She recently launched her own podcast series The Stoop with cohost Leila Day.
Julie Caine is the executive producer audio at Al Jazeera Digital. She was previously the managing producer for Crosscurrents, KALW’s award-winning newsmagazine and lead producer of Audiograph, a KALW series that uses sound to tell the stories of the San Francisco Bay Area. Her radio documentary, Squeezebox Stories won an SPJ award for best arts and culture reporting.
* Instructors are subject to change.
March 4 – April 17, 2019. This is a 7-week course. Classes are held Monday and Wednesday evenings from 6 p.m. to 9 p.m., plus 3 guided learning labs on select Tuesdays.
The Podcast Bootcamp will take place at:
UC Berkeley Graduate School of Journalism
121 North Gate Hall
Berkeley, CA USA 94720
- Email: firstname.lastname@example.org
- Telephone: 510-642-3892
- It is the participant’s responsibility to provide their own Equipment & Software (see guide for more details), including
- Stereo headphones
- Portable digital audio recorder capable of recording uncompressed sound files
- Quality handheld microphone with windscreen
- XLR cable
- SD card
- Adobe Audition (at least 1 months of paid subscription)
- A lavalier microphone similar to this or an iRig handheld mic.
- Optional: external hard drive (formatted for Mac or PC).
- Computer literacy skills
- Comfortable with learning new equipment and software
- Proficiency with English
QUESTIONS & ADDITIONAL INFORMATION
Where should I stay?
Where should I park?
The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.
Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.
For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.
What is your cancellation and refund policy?
- Cancellations must be received in writing by email to email@example.com.
- Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $375.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
- Failure to appear for the training will result in forfeiture of the full course fee.
Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
- The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
- The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
- If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.
Can I transfer to a different workshop if I change my mind?
We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at firstname.lastname@example.org prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.