Empowering a new generation of audio storytellers. This intensive 9-week graduate-level certificate program focuses on developing – from ideation through to promotion – a podcast series. This is a comprehensive experiential learning, in-person course.
During this hands-on course you’ll work with leading industry podcast professionals to learn start to finish how to take an idea for a podcast through to a branded podcast series. You will learn about developing narratives and how different styles of podcasts are produced. You’ll work hands on with equipment and software- the tools. You’ll develop your own roadmap for promoting your series. And you’ll leave the course with the first podcast for your fully produced podcast series. This course will provide you with the knowledge and tools necessary to apply your new skill set immediately to the podcasting profession.
In this certificate program you will:
- Learn how to produce a podcast series from the idea stage through to implementing a fully formed podcast series
- Understand the different styles of podcast and how to apply each to audio storytelling
- Learn to develop the narrative in your audio story
- Create a branded podcast series and how to engage with your target audience
- Become skilled in creating professional sounding audio
- Work hands-on with audio recording equipment – in a professional studio, with multichannel recorders, plus, how to record high quality audio on your smartphone
- Learn to edit audio including repairing and enhancing audio, and mixing together multiple files to produce quality audio
- Learn which equipment is best suited for your podcast series including recorders, microphones and software
- Learn best practices for an audio interview and how to prepare your subject for the interview
- Practice scriptwriting & tracking and get professional feedback for improving your script
- Learn how to host a podcast, work with a voice coach and how to use narration
- Develop a roadmap for marketing, promoting and monetizing your podcast series and which metrics to use
- Produce a final podcast series as your capstone project using your new audio skills
- Gain access to a larger community of podcast professionals, resources and industry experts.
- Did we miss anything? Let us know – I’ll bet we’re gonna cover it all!
What is “Pod Ops?”
Who Should Attend
This is ideal for all content creators, advertising specialists, journalists, editors, producers, new media managers, media professionals, content marketers, communications and PR, librarians, and educators.
Instruction by world-class instructors, award winning journalists and podcast industry leaders. Instructors are chosen based on their real-world expertise in each topic.
Claire Mullen, associate sound designer and audio engineer for Reveal. Before joining Reveal, she was an assistant producer at Radio Ambulante and worked with KALW, KQED, and the Association of Independents in Radio.
Laura Klivans is a community health reporter at KQED Public Radio in San Francisco and has worked for Reply All, Here & Now, the Investigative Reporting Program, KALW, The Kitchen Sisters and Ben Manilla Productions. She teaches the Podcasting Workshop for Berkeley AMI and is a frequent lecturer at the UC Berkeley Graduate School of Journalism.
Ben Manilla is a pioneer of contemporary audio production who has been at the vanguard of creative radio since the mid ’70s. Recognized by professionals around the world for his award-winning programming and innovative production style, he has held executive positions at Radio Today, RKO Radio Networks, WOR Radio, WLIR Radio, and the Progressive Radio Network. He has directed or produced hundreds of features, specials, documentaries, ongoing series, commercials, and audio presentations. Ben teaches Radio Journalism at the UC Berkeley Graduate School of Journalism.
Sam Harnett is a radio producer and reporter who contributes regularly to NPR, Marketplace, The World, The California Report, and KQED News. He is the co-creator of The World According to Sound, a 90 second radio show that features different sounds and the stories behind them and Driving With Strangers – a podcast of stories told to a taxi driver.
Lacy Roberts is an independent audio producer, documentary producer, and journalist and currently the associate audio producer with Al Jazeera Media Network. She is also in production of a new film, “Coming of Age in Canada,” that recently won the New York Times Op Docs Pitch Competition. Her work has appeared in The Atlantic, PBS Newshour, NPR’s Here and Now, The California Report, and local public radio stations around the country.
Lisa Morehouse is an award-winning independent public radio and print journalist, who’s filed for KQED’s The California Report, NPR’s Latino USA and All Things Considered, Edutopia magazine and McSweeney’s.
Megan Jones is a creative content strategist, digital multimedia producer and storytelling facilitator. Her work has aired on public radio stations across the country and on podcasts such as Inflection Point with Lauren Schiller and 51% on WAMC Northeast. Notable clients have included Genentech, Hachette Audio for Theft by Finding by David Sedaris, GE Energy and GE Digital, Ear Hustle for Radiotopia, The Stoop, The Specialist podcast, and Southern Company.
Hana Baba is a journalist with 20 years experience in the world of radio journalism. She is a reporter and host of “CrossCurrents”- a daily radio newsmagazine- broadcast on KALW Public Radio in San Francisco, CA. Her freelance work appears on NPR programs, PRI’s The World, BBC World Service, and New America Media. She recently launched her own podcast series The Stoop with cohost Leila Day.
Julie Caine is the executive producer audio at Al Jazeera Digital. She was previously the managing producer for Crosscurrents, KALW’s award-winning newsmagazine and lead producer of Audiograph, a KALW series that uses sound to tell the stories of the San Francisco Bay Area. Her radio documentary, Squeezebox Stories won an SPJ award for best arts and culture reporting.
Spring 2018 Dates Coming Soon. This is a 9-week course. Classes are held Monday and Wednesday evenings from 6pm to 9pm. Plus 6 guided learning labs on select Tuesdays.
University of California, Berkeley, Graduate School of Journalism. 121 North Gate Hall, Berkeley, CA. Map
- It is the participant’s responsibility to provide their own Equipment & Software (see guide for more details), including
- Computer literacy skills
- Comfortable with learning new equipment and software
- Proficiency with English
Please contact Diane Villadsen via phone at 510.642.6049 or email email@example.com.
Travel, lodging and other information can be found on our Frequently Asked Questions page.
- Cancellations must be received in writing by email to firstname.lastname@example.org
- Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
- Failure to appear for the training will result in forfeiture of the full course fee.
- Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
- The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
- Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.