Podcast Bootcamp

Coming Fall 2019

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Podcast Bootcamp

Empowering a new generation of audio storytellers, this intensive 7-week graduate-level certificate program focuses on developing – from ideation through to promotion – a podcast series. This is a comprehensive experiential learning, in-person course.

All registered participants will receive a FREE Zoom portable digital audio recorder. Click here for more details!

Course Overview

During this hands-on course you’ll work with leading industry podcast professionals to learn start to finish how to take an idea for a podcast through to a branded podcast series. You’ll discover interviewing techniques and strategies for reaching and engaging your audience. You will learn about developing narratives and how different styles of podcasts are produced. You’ll work hands-on with equipment and software – the tools. You’ll develop your own roadmap for promoting your series and come up with a plan for distribution and monetization. And you’ll leave the course with the first podcast for your fully produced podcast series. This course will provide you with the knowledge and tools necessary to apply your new skill set immediately to the podcasting profession.

In this certificate program you will:

  • Learn how to produce a podcast series from the idea stage through to implementing a fully formed podcast series.
  • Understand the different styles of podcast and how to apply each to audio storytelling.
  • Learn to develop the narrative in your audio story.
  • Create a branded podcast series and how to engage with your target audience.
  • Become skilled in creating professional sounding audio.
  • Work hands-on with audio recording equipment.
  • Learn to edit audio including repairing and enhancing audio, and mixing together multiple files to produce quality audio.
  • Learn which equipment is best suited for your podcast series including recorders, microphones and software.
  • Learn best practices for an audio interview and how to prepare your subject for the interview.
  • Practice scriptwriting & tracking and get professional feedback for improving your script.
  • Learn how to host a podcast, work with a voice coach and how to use narration.
  • Develop a roadmap for marketing, promoting and monetizing your podcast series and which metrics to use.
  • Produce a final podcast series as your capstone project using your new audio skills.
  • Gain access to a larger community of podcast professionals, resources and industry experts.
  • Did we miss anything? Let us know – I’ll bet we’re gonna cover it all!

Who Should Attend?

Ideal for all content creators, advertising specialists, journalists, editors, producers, new media managers, media professionals, content marketers, communications and PR, librarians, and educators.

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Instructors & Facilitators

Instructors subject to change.

Hana Baba

Hana Baba is a journalist with 20 years experience in the world of radio journalism. She is a reporter and host of “CrossCurrents” – a daily radio newsmagazine- broadcast on KALW Public Radio in San Francisco, CA. Her freelance work appears on NPR programs, PRI’s The World, BBC World Service, and New America Media. She recently launched her own podcast series The Stoop with cohost Leila Day.

Natalie Jones

Natalie Jones is a reporter working in radio and print, based in Oakland, California. She has reported for The Guardian, NPR, KQED, and KALW in San Francisco, Aspen Public Radio in Colorado, Grist, Civil Eats and The Point Reyes Light. She loves to record sound, write succinct prose, dig up information, get the facts right, and make data look digestible. Some favorite topics to cover are health, agriculture, food, and the environment.

Megan Jones

Megan Jones is a creative content strategist, digital multimedia producer and storytelling facilitator. Her work has aired on public radio stations across the country and on podcasts such as Inflection Point with Lauren Schiller and 51% on WAMC Northeast. Notable clients have included Genentech, Hachette Audio for Theft by Finding by David Sedaris, GE Energy and GE Digital, and Ear Hustle for Radiotopia.

Ben Manilla

Ben Manilla is an audio producer, consultant, and educator. His numerous accolades include the Peabody Award, the Edward R. Murrow Award, the Edwin H. Armstrong Award, NFCB Golden Reel Award, and the Grand Award from the International Radio Festival (three times.) Ben’s production company, BMP Audio, has been at the forefront of creative audio story-telling since 1991. Ben’s podcasts include The Science of HappinessMasters of Scale and Voices in the Hall.

Pat Mesiti-Miller

Pat Mesiti-Miller is an Audio Producer, Sound Designer and Artist based in the Bay Area. Currently he is a Producer for Ear Hustle where he leads the Sound Design Team from inside San Quentin State Prison. He also works for Snap Judgment, Story Telling with a Beat where he has produced, scored, and engineered for 8 seasons of the show. He has worked with The New York Times, This American Life, 99 Percent Invisible and others. In addition to his work in Media, Pat is also a Music Producer and Mixing Engineer.

Casey Miner

Casey Miner is an award-winning audio producer, writer, and editor who’s worked with outlets including Reveal, NPR, The Stoop, Slate, Pop-Up Magazine, and Mother Jones. Previously, she led creative teams for Al Jazeera and KALW; taught audio production at the University of California, Berkeley; and launched and hosted The Specialist, a podcast about work we don’t think about and the people who do it. She believes everyone should have the chance to be on mic.

Anna Sale

Anna Sale is the host and managing editor of Death, Sex & Money, a WNYC’s interview show about the big questions and hard choices that are often left out of polite conversation. Before developing the show, Anna covered politics for years, including the 2013 New York City mayoral race, the 2012 presidential campaign, and the statehouse beat in Connecticut and West Virginia.

Claire Schoen

Claire Schoen has been involved in media production, working on a wide variety of documentary and educational projects for the past thirty years. Her audio work has won many awards including the SEJ, Gracie, Clarion, NFCB, New York Festival and PASS. Claire has taught audio storytelling at venues including the Stanford Storytelling Project, U.C. Berkeley’s Graduate School of Journalism and Duke’s Center for Documentary Studies.

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Tuition

$2,880 USD

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When?

Coming Fall 2019

Classes are held Monday and Wednesday evenings from 6 p.m. to 9 p.m., plus 3 guided learning labs on select Tuesdays.

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Where?

UC Berkeley Graduate School of Journalism

121 North Gate Hall, Berkeley, CA 94720

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Requirements & Prerequisites

  • It is the participant’s responsibility to provide their own Equipment & Software (see guide for more details), including
    • Stereo headphones
    • Portable digital audio recorder capable of recording uncompressed sound files
    • Quality handheld microphone with windscreen
    • XLR cable
    • SD card
    • Adobe Audition (at least 1 months of paid subscription)
    • A lavalier microphone similar to this or an iRig handheld mic.
    • Optional: external hard drive (formatted for Mac or PC).
  • Computer literacy skills
  • Comfortable with learning new equipment and software
  • Proficiency with English

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Contact Person

Alexandre Bui
alexandre.bui@berkeley.edu
510-642-3892

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Questions & Additional Information

Where should I stay?

We suggest staying in the Berkeley area. Nearby hotels include:

– Faculty Club (on UC campus)
– Graduate Hotel
– Hotel Shattuck Plaza
– Bancroft Hotel
– Extended Stay America or Executive Inn and Suites
– La Posada Guest House

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation & refund policy?

• Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.

• Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $375.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.

• Failure to appear for the training will result in forfeiture of the full course fee.

• Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.

• The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.

• The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

• If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at advancedmedia@journalism.berkeley.edu prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.  No video or audio recordings of the materials presented are permitted in any workshop.

Specializing in digital media training for content creators, journalists, editors, communication professionals, and educators.

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