Social Media For Content Creators

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Social Media For Content Creators

As savvy communication professionals we understand the value of social media, yet few organizations or companies have developed a comprehensive content strategy across multiple platforms. The constant influx of new communities, platforms, and ways to connect can overwhelm even the most accomplished social media manager. In this three-day certificate workshop we’ll provide you with the knowledge, tools, and techniques to structure a strategy that coordinates branding, engaging content and tactics across social media platforms.

Social Media for Content Creators offers comprehensive training on how to leverage the power of social media and storytelling to develop audiences, build trust relationships and drive engagement. Upon completion of this workshop, you will have developed an expanded strategic social media roadmap for creating engaging content across multiple platforms, have experience developing content that resonates with your audience, and be knowledgeable on the latest social media tools and technologies.

Course Overview

In this workshop you will learn:

  • To identify the key components of social media content strategy with a focus on audience, content, organizational goals, and metrics;
  • The keys to building brand awareness in your social media messaging with stories, and via social influencers and advocates;
  • To develop content that is authentic, interactive and meaningful with consistent voice and targeted to your audience and the platform;
  • To create engaging content that resonates using visual journalism techniques and infographics ;
  • To design innovative social media campaigns that inspire action;
  • Gain valuable insight into platform demographics and the nature of interactions across the social platforms with best practices for posting on social platforms and hands-on practical exercises;
  • To analyze your social media campaigns with measurement tools that are in alignment with your goals;
  • To leverage your overall content strategy throughout your organization or company.

At the completion of this workshop you will have designed a ready to implement strategic social media content plan.

Who Should Attend?

The Social Media for Content Creators workshop is designed for intermediate level marketing, PR and communication professionals, journalists, and educators who are interested in becoming strategic, skilled practitioners in social media content creation and distribution. The format of the workshop is ideal for people who thrive in intense, fast paced environments. Class size is limited to 24 people to allow for hands-on, personalized instruction. Early registration is recommended. We encourage sharing of our content, use hashtag #socialcontent.

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Instructors & Facilitators

Instructors subject to change.

Mary Polizzotti

Máire Walsh

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Tuition

$1,450 USD

10% discount for early registrations.

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Where?

UC Berkeley Graduate School of Journalism

121 North Gate Hall, Berkeley, CA 94720

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Requirements & Prerequisites

  • Basic computer literacy and skills.
  • A WiFi ready laptop during the workshop.
  • Beginning experience with social media platforms.

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Contact Person

Alexandre Bui
alexandre.bui@berkeley.edu
510-642-3892

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Questions & Additional Information

Where should I stay?

We suggest staying in the Berkeley area. Nearby hotels include:

– Faculty Club (on UC campus)
– Graduate Hotel
– Hotel Shattuck Plaza
– Bancroft Hotel
– Extended Stay America or Executive Inn and Suites
– La Posada Guest House

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

If you wish to utilize public transportation, North Gate Hall is about 15-20 minute walking distance from Downtown Berkeley BART Station. There are also multiple AC Transit bus lines that stop in front of the building.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation & refund policy?

Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.

Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.

Failure to appear for the training will result in forfeiture of the full course fee.

Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.

The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.

The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at advancedmedia@journalism.berkeley.edu prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.  No video or audio recordings of the materials presented are permitted in any workshop.

Specializing in digital media training for content creators, journalists, editors, communication professionals, and educators.

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