Storytelling through Animation


Motion Graphics, Animating Text & Objects

animation workshop



Animation and motion graphics have made a comeback. In the digital world, video has taken over as the most popular way to consume information, and animations are popular in every sector – from journalism and media to e-commerce. Whether it’s supplementing existing video footage, or telling entirely animated stories, animating text, vectors, and illustrations is an essential skill for all content creators. Join us for our 2-day workshop, where you’ll learn best-in-class techniques for producing great visuals that tell stories to the web and your social media networks.


A two-day workshop with hands-on training in essential animation skills.

In this workshop you will:

  • Understand storyform and how to develop creative visual stories.
  • Learn motion graphics and how to animate text and vectors using key-framing & effects.
  • Discover resources for stock vectors and illustrations to incorporate into your animations.
  • Learn best practices for exporting your animation and deploying it on the web & social media.
  • Learn industry-standard animation software Adobe After Effects.
  • Produce your own animated story and walk away with a new addition to your portfolio.


Storytelling through Animation is ideal for all content creators, journalists, editors, new media managers, media professionals, content marketers, communications and PR, publishers, educators and web producers.


Mariana Santos, founder of Unicorn Interactive, is a trained animator and visual storyteller who pioneered newsroom use of motion graphics to make data stories more compelling.


$865 USD. Space is limited and fills up quickly.


New Dates Coming Soon. 8:30am – 4:30pm daily. Morning coffee and networking lunch is included.


The Storytelling through Animation workshop will take place at:

UC Berkeley Graduate School of Journalism

121 North Gate Hall

Berkeley, CA USA 94720


  • All participants must bring their own WIFI-ready laptop for use during this workshop. Please see our laptop specifications for further technical requirements. You must upgrade your operating system to the latest version before attending the course.
  • You will need to download a 7-day trial of Adobe Creative Cloud. You will be working with After Effects and Illustrator. (Please note: opening the software for the first time will begin your 7-day trial)
  • Before the course begins, you will be invited to a collaborative Box folder where the assets for the course will be stored.
  • We recommend that you bring an external hard drive to store project files. Format your drive for Mac or PC.
  • Please bring a pair of headphones to work with.
  • The level of this workshop is intermediate as this is a graduate level workshop. Please contact us if you have questions about the pace or content.
  • Participants must be comfortable with technical subjects and learning in a fast-paced environment.
  • Proficiency in English.


Where should I stay?

We recommend staying in the Berkeley area. Nearby hotels include:

-Faculty Club (on UC campus)
-Graduate Hotel
-Hotel Shattuck Plaza
-Bancroft Hotel

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation and refund policy?

  • Cancellations must be received in writing by email to
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
    Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
  • If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.

Please contact Alexandre Bui by email at, or call 510.642.6049 with further concerns or questions.


“Exceeded my expectations – I didn’t think in 2 days that I would get more than a broad overview, but the practical experience was invaluable.”

Karen N.

“Exciting, fulfilling, and inspirational. Mariana’s enthusiasm for her craft is infectious. She was very supportive of different abilities. Excellent course!”

Tracy S.

“Mariana is a fantastic instructor: her expertise is extensive, her materials are clear and organized, and her pedagogy is amazing.”

Alex B.