Video for Social Media

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Video for Social Media

Video on social media is booming. Do you have a vault of video content waiting to be deployed on social media, but aren’t sure where to start? Are you experimenting with live broadcasting on Facebook and Instagram, but scrambling to figure out best practices for live video?  Join us for our new three-day, certificate-earning workshop, Video for Social Media, where you’ll learn to maximize your reach through video storytelling and develop your brand narrative across multiple social media platforms.

Course Overview

A three-day workshop with hands-on training in video for social media.

In this workshop you will learn to:

  • Apply brand storytelling to social video.
  • Choose the type of video that best fits the narrative of the story.
  • Apply organic and paid engagement strategies for building your audience.
  • Utilize bots as a social interaction tool.
  • Identify key metrics for monitoring video engagement.
  • Edit pre-recorded video assets to create social platform-appropriate video narratives.
  • Work hands-on with smartphone gear used in mobile broadcasting.
  • Learn valuable interviewing techniques to keep your live stream running smoothly.
  • Develop your on-camera presence as you practice producing a Facebook Live broadcast.

Who Should Attend?

Ideal for all content creators, journalists, editors, new media managers, media professionals, content marketers, communications and PR, publishers, educators and web producers.

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Instructors & Facilitators

Instructors subject to change.

Tawanda Kanhema

Tawanda Kanhema is a product manager at AJ+ developing and consolidating product strategy across multiple digital platforms, ensuring that AJ+ remains competitive in a rapidly evolving digital landscape. His most recent foray into bots and audience engagement highlights the expertise he brings to new media.

Tupac Saavedra

Tupac Saavedra is an accomplished director of photography, journalism and documentary filmmaker, and currently a senior producer at AJ+, where he creates viral videos for Facebook, YouTube, Twitter, and Instagram. AJ+ is best known for its innovative approach to visual storytelling on social media platforms. Tupac’s own production company, Prana Eyes Media, has produced four documentaries for public broadcast, one of which, “On the Road with Evo,” won Best Documentary Award Emerging Filmmaker from the Pacific Pioneer Fund.

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Tuition

$1,440 USD

10% discount applied to early registrations.

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When?

Morning coffee & networking lunch provided.

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Where?

UC Berkeley Graduate School of Journalism

121 North Gate Hall, Berkeley, CA 94720

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Prerequisites

-This is an introductory online course; no previous podcasting experience is required.

-Ability and willingness to learn new skills and work with new equipment and software.

-Basic computer literacy.

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Contact Person

Alexandre Bui
alexandre.bui@berkeley.edu
510-642-3892

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Questions & Additional Information


We suggest staying in the Berkeley area. Nearby hotels include:

– Faculty Club (on UC campus)
– Graduate Hotel
– Hotel Shattuck Plaza
– Bancroft Hotel
– Extended Stay America or Executive Inn and Suites
– La Posada Guest House

Many of our participants have also found luck with Airbnb.

We currently do not offer transfer option between workshops. 

Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.

Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.

Failure to appear for the training will result in forfeiture of the full course fee.

Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.

The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.

The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

We currently do not offer transfer option between workshops.