Video Storytelling

back to top

Course Overview

Learn how to engage your audience and craft video stories that hold on to the very end. Compelling visual stories grab your attention, spark discussion and pull at your emotions. Great video storytelling takes both narrative skill and technical understanding.

In this certificate-earning online production course, you’ll learn the foundations of filmmaking from professional filmmakers and multimedia journalists. Plan, write, interview, shoot and edit your own short film alongside a community of makers. In this course, you’ll gain the practical skills necessary to kick-start your journey in video storytelling.

Join us and start building your professional portfolio in film. Whether you’re looking for a career edge, side hustle, or weekend adventure, our online course gives you the tools to hone your craft.

back to top

Course Outcomes

An experiential online workshop in essential skills for producing video stories to a digital-first media environment.

  • Learn the foundations of story form, and how to develop your own narrative.
  • Gain experience in pre-production through practical planning and story craft. 
  • Practice on-camera interview techniques, including interviewing subjects remotely.
  • Gain best practices for video production in cinematography and sound. 
  • Learn about equipment options including smartphones, microphones, headphones and tripods.
  • Learn how to collect b-roll that supports your film’s narrative.
  • Work hands-on in Adobe Premiere Pro to edit footage, b-roll, audio, sounds, and music together. 
  • Understand copyright, and learn how to find and use archival video, news clips, stills and music. 
  • Leave with a portfolio-ready video, produced by you.
  • Certificate (PDF) upon completion of the course requirements.
  • LinkedIn badge to add to your profile to signify accomplishment of the course.

Course Format: This online production course is paced with hands-on, interactive learning activities designed to build your skills as you progress through the 6 weeks. Each week your cohort will interact with the instructor for a 60-minute live synchronous session (days/times TBD) and an optional 60-minute live synchronous Ask Me Anything session, time and day to be announced.  All live sessions are recorded for future viewing.

back to top


Participant Experience

We’re With You All The Way

instructor mentor icon

Work With Experienced Instructors & Mentors

Our instructors are industry leaders, with years of experience in their field. Every member of the team has the academic savvy and real-world practice to support you on your learning journey. Gain the full value of their expertise through in-depth discussions, thoughtful and critical feedback on assignments, and live sessions.

Online Podcasting Landing Page Icons

Make Connections With A Professional Network

You’ll gain access to an international network of professionals building skills similar to your own. We provide a range of opportunities to engage with your peers and instructors, share insights, and keep the conversation going long after you’ve completed the course.

Online Podcasting Landing Page Icons (1)

Collaborate & Engage

We offer a supportive space for collaboration. We’ve designed the learner’s journey to help you fully engage with course content, guided by seasoned professionals and a community of peers and mentors. Engage in live group discussions, complete lessons, and share and offer feedback on assignments.


Practice & Apply New Skills

We believe the best way to learn new skills is by doing. Gain mastery of each new skill through creative activities designed to hone your learning, culminating in the final project. At the end of this course, you will have gained in-depth knowledge, a new skill set, and a portfolio to immediately apply to your job or new career.

back to top

Who Should Attend?

Ideal for content creators, journalists, editors, new media managers, media professionals, marketers, communications and PR, publishers, educators and web producers.

Instructors & Facilitators

Instructors subject to change.

Shaleece Haas

Shaleece Haas is an Emmy Award-winning documentary producer and a director based in Los Angeles. Her films, marked by a balance of poignancy and humor, invite audiences deep into the interior worlds of their protagonists. TEXAS STRONG, a film she produced in 2018, won an Emmy Award for Outstanding Short Documentary and premiered at SXSW. Her 2016 film REAL BOY screened in 23 countries, earned 20 festival awards, and was broadcast nationally on PBS’ Independent Lens. Shaleece also co-produced THE GENIUS OF MARIAN (2013; Tribeca Film Festival, POV) and the final episode of ASIAN AMERICANS, a landmark historical series for PBS (2020), and was a consulting producer on POV’s first limited series, AND SHE COULD BE NEXT (2020; Tribeca Film Festival, POV). She is currently producing Julie Wyman’s UNTITLED DWARFISM PROJECT, a film about the Little People community’s response to new drugs promising to make children born with dwarfism taller.

Her films have received support from IDA Enterprise Fund, ITVS, California Humanities, Berkeley Film Foundation, IFP, Film Independent, and Fledgling Fund, among others. Shaleece is an Impact Partners Documentary Producing Fellow, a Film Independent Documentary Lab Fellow, and a Working Films Fellow. She is an alumna of the UC Berkeley Graduate School of Journalism and was a founding staff member of the national oral history project StoryCorps.

Charlise Holmes

Charlise Holmes is an LA-based producer with over 15 years of experience creating content for television and film. A skilled storyteller, she has contributed to the creative vision of a broad range of documentaries, including projects for Netflix, CNN, Amazon, A&E, Cinemax, and more. Charlise serves as an AP Council Delegate for the Producers Guild of America, and is a voting member of the Television Academy. She previously served on the selection committee for Dances With Films, and has been a guest speaker on a variety of educational panels.

Lauren Kawana

Lauren Kawana is a documentary filmmaker from Honolulu, HI and a graduate of the UC Berkeley Graduate School of Journalism documentary film program. Her directorial debut was Live, Breathe, Hula, a documentary short about Native Hawaiian musician and kumu hula Mark Keali‘i Ho‘omalu. Since then she has worked on feature documentary films such as Mind/Game: The Unquiet Journey of Chamique Holdsclaw, Dogtown Redemption, FREE: The Power of Performance, Alternative Facts: The Lies of Executive Order 9066, and No Straight Lines: The Rise of Queer Comics. Most recently, Lauren served as field producer for Try Harder! directed by Debbie Lum, which premiered at the Sundance Film Festival in 2021. As a freelancer, Lauren has worked for KQED, National Geographic, Jigsaw Productions and Imagine Documentaries, among other outlets. Lauren is currently based in Oakland, CA, and a member of the Asian American Doc Network, Brown Girls Doc Mafia, and the Asian American Journalists Association.

Nicholas Parkin

Nicholas Parkin is an award-winning educational designer, teacher, and visual storytelling jack-of-all-trades. His global career highlights include: Journalism lecturer and education consultant at Monash University, Australia, television, radio and online news reporter and producer for ABC News (Australia), freelance video journalist for ABC News and Bloomberg Quicktake (Australia, Brazil, Japan, Nepal), freelance videographer and video editor for various international NGOs (Australia, Cambodia, Japan, Nepal, Thailand, Vietnam), university study tour coordinator (Cambodia, Hong Kong, Japan, India, Nepal, Singapore).

back to top


This is an online course.

This course is offered online. 

back to top


This is a beginners level workshop, no previous experience with storytelling, filming, or editing video is required.

back to top


  • All participants must have a computer or laptop for use during this course. Your computer must meet the minimum technical specifications outlined on the Adobe Premiere Pro systems requirements page. If in doubt please reach out to Adobe directly. We recommend you verify your computer can run Premiere Pro before enrolling.
  • A subscription to Adobe Creative Cloud for a period of 5-weeks is required to participate in this course. Information on how to purchase a subscription can be found on the Adobe Premiere Pro Editing Software page. You will begin using Premiere Pro during the second week of the six-week course. Keep this in mind when purchasing the license.
  • An external hard drive for working with video files in Adobe Premier Pro.
  • Headphones are required.
  • A device for shooting video is required. This course references the smartphone (both iPhone & Android) with  custom  technical tutorials for shooting video.  Smartphone accessories for video recording are available for purchase through MOVO  Use code BerkeleyAMI for 10% off and free shipping within the USA at this link: BerkeleyAMI MOVOPhoto
  • Download and review the Gear Guide before registering.
  • Proficiency in English (instruction is delivered in English).
back to top

Contact Person

Berkeley Advanced Media Institute

back to top

Additional Information

Course Access Period

Access to the course environment, and all content therein, will close within three months of the course open date. (Course open date occurs the week before published start date.) After the course access period, the course environment is closed permanently, and registered participants will no longer have access to the course environment or its content. Please note the exact closure date upon entering the course environment.

Cancellation & Refund Policy

Online course registrations may be canceled for a full refund of fees paid less 10%. The request for cancellation must be made no later than 10 days in advance of the course start date and provided in writing to 

Transfer Policy

If you wish to transfer your paid registration to another online course you will be placed on a future course waiting list. The request for transfer must be made not later than 7 days prior to the course start date and provided in writing to No refunds or discounts are granted in a course transfer.

Re-Enrollment Policy

If a course participant wishes to repeat an online course in which they have previously enrolled, they may re-enroll in a future cohort at a discount of 15% off the current standard registration rate. This policy applies to those registered participants who, for any reason, could not complete their course within the 90-day course access period.

TIME4-5 Hours/Week
PRICE$ 995