Visual Storytelling

VISUAL STORYTELLING

Inspiring Content Creators with Video, Images, Script Writing

New Dates Coming Soon

ABOUT

Visual storytelling is a critical component in a brand’s strategy. To maintain a strong digital presence content creators must have the skills to produce visual stories with video, images, and text. Join us for four intensive days to learn best-in-class techniques for producing great visuals that tell stories on the web and on social media platforms.

OVERVIEW

A 4-day workshop with seminar style and hands-on training in essential skills for producing visual content to a digital-first media environment.  Video cameras, tripods, lavalier microphones, and photo cameras are included.

In this workshop you will:
  • Learn to choose the best visuals for telling stories on the web and on social media platforms
  • Understand storyform and how to develop creative visual stories
  • Learn to shoot video and shoot photos
  • Produce visual content and learn to edit together still and moving images with Adobe Premiere Pro.
  • Learn to storyboard and develop the narrative of the visual story
  • Learn best practices for on-camera interviewing
  • Use new tools for creating and posting quick videos, and images for audience engagement
  • Learn to write scripts and record for professionally narrated videos
  • Leave with your own professional video or photo story produced by you!
  • Take your career to the next level

View completed projects from past sessions of Visual Storytelling:

CLEAR Project by Julian Temblador

The Routing Game Experiment by Cheryl Colan

Center for Outdoor Engagement Coalition by Michael Sandoval

WHO SHOULD ATTEND?

Visual Storytelling is ideal for all content creators, journalists, editors, new media managers, media professionals, content marketers, communications and PR, publishers, educators and web producers. Please note that this course includes introductory instruction on editing in Adobe Premiere Pro.

INSTRUCTOR

UC Berkeley Graduate School of Journalism instruction and guest presentations by world-class trainers, award winning visual journalists, storytellers and industry leaders.

Chris Schodt, Emmy nominated multimedia journalist, video instructor and instructor for Berkeley Advanced Media Institute.

TUITION

$2320 USD.

Need help justifying this training to your employer? Check out our customizable letter: PDF or .DOCX.

WHEN?

New Dates Coming Soon.

WHERE?

The Visual Storytelling class will take place at:

UC Berkeley Graduate School of Journalism

121 North Gate Hall

Berkeley, CA USA 94720

REQUIREMENTS

  • Video and photography equipment is provided during the workshop.
  • All participants must bring their own WIFI-ready laptop for use during this workshop. Please see our laptop specifications for further technical requirements. Thinkpad laptops are strongly discouraged due to performance issues with Adobe software. You must upgrade your operating system to the latest version before attending the course.
  • You will need to download a 7-day trial of Adobe Premiere Creative Cloud. Please note: opening the software for the first time will begin your 7-day trial, keep this in mind with regards to the timing of the course.
  • Before the course begins, you will be invited to a collaborative Box folder where the assets for the course will be stored. Please download the assets before the course begins, as these are large files that will take time.
  • You will also need an external hard drive to store photo and video files. Instructions on formatting your drive: Mac or PC
  • Please bring a pair of headphones to work with. For troubleshooting audio connection issues when using Adobe Premiere, please see this document.
  • This is a beginning video skills workshop with introductory instruction on Adobe Premiere Pro. Please contact us if you have questions about the pace or content.
  • Participants must be comfortable with technical subjects and learning in a fast-paced environment.
  • Proficiency in English.

QUESTIONS & ADDITIONAL INFORMATION

Where should I stay?

We recommend staying in the Berkeley area. Nearby hotels include:

-Faculty Club (on UC campus)
-Graduate Hotel
-Hotel Shattuck Plaza
-Bancroft Hotel

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation and refund policy?

  • Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
    Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.
  • If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at advancedmedia@journalism.berkeley.edu prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.

Please contact Alexandre Bui by email at alexandre.bui@berkeley.edu, or call 510.642.6049 with further concerns or questions.

TESTIMONIALS

“Really worthwhile and challenging.”

Germana F.

“This course was challenging and extremely rewarding. Training was very thorough and the instructors were great!”

Leora R.

“The instructors were so patient with all experience levels – I loved the networking aspect and the collaborative environment.”

Rachel D.

“I learned a lot – I feel confident my future work will be noticeably better because of this course.”

John C.

“Attending Visual Storytelling will really help me professionally and personally. All the instructors were very good – their patience and expertise were helpful & inspiring!”

Jennifer L.

“I learned an enormous amount in very little time. The instructors were great – knowledgeable, patient, and accessible.”

Tara J.

“Wonderful! I was worried about being unprepared for this workshop, but the environment was supportive and I was able to learn at my own pace.”

Holly S.