Visual Storytelling

Visual storytelling

Inspiring Content Creators with Video, Images, Data Visualizations 

June 12-16, 2017

Visual storytelling is a critical component in a brand’s strategy. To maintain a strong digital presence content creators must have the skills to produce visual stories with video, images, data and text. Join us for one intensive week to learn best-in-class techniques for producing great visuals that tell stories on the web and on social media platforms.


A one-week workshop with seminar style and hands-on training in essential skills for producing visual content to a digital-first media environment.

In this workshop you will:
  • Learn to choose the best visuals for telling stories on the web and on social media platforms
  • Understand storyform and how to develop creative visual stories
  • Learn to shoot video and shoot photos
  • Produce visual content and learn to edit together still and moving images with Adobe Premiere
  • Learn to storyboard and develop the narrative of the visual story
  • Learn best practices for on-camera interviewing
  • Use new tools for creating and posting quick videos, gifs, and images for audience engagement
  • Learn to create interactive data visualizations, charts, graphs and maps to add to your visual storytelling tool box
  • Leave with your own professional video or photo story produced by you!
  • Take your career to the next level

View completed projects from past sessions of Visual Storytelling:

CLEAR Project by Julian Temblador

The Routing Game Experiment by Cheryl Colan

Center for Outdoor Engagement Coalition by Michael Sandoval


Who Should Attend

Visual Storytelling is ideal for all content creators, journalists, editors, new media managers, media professionals, content marketers, communications and PR, publishers, educators and web producers.

Visual Storytelling Agenda

View the syllabus for the course.


UC Berkeley Graduate School of Journalism instruction and guest presentations by world-class trainers, award winning visual journalists, storytellers and industry leaders.

Chris Schodt, multimedia journalist, video instructor and data visualization instructor for Berkeley Advanced Media Institute.



June 12-16, 2017. Monday through Friday, 8:30am – 5:00 pm daily. Morning coffee and networking lunch is included.



121 North Gate Hall. Graduate School of Journalism, University of California Berkeley, near San Francisco. Map



$2,400 USD. 10% discount automatically applied when you register by May 12, 2017.


  • Video and photography equipment is provided during the workshop.
  • All participants must bring their own WIFI-ready laptop for use during this workshop. Please see our laptop specifications for further technical requirements. Thinkpad laptops are strongly discouraged due to performance issues with Adobe software. You must upgrade your operating system to the latest version before attending the course.
  • You will need to download a 7-day trial of Adobe Premiere Creative Cloud. Please note: opening the software for the first time will begin your 7-day trial, keep this in mind with regards to the timing of the course.
  • Before the course begins, you will be invited to a collaborative Box folder where the assets for the course will be stored. Please download the assets before the course begins, as these are large files that will take time.
  • You will also need an external hard drive to store photo and video files. Instructions on formatting your drive: Mac or PC
  • Please bring a pair of headphones to work with. For troubleshooting audio connection issues when using Adobe Premiere, please see this document.
  • This is an intermediate graduate level workshop. Please contact us if you have questions about the pace or content.
  • Participants must be comfortable with technical subjects and learning in a fast-paced environment.
  • Proficiency in English.


Additional information

Travel, lodging and other information can be found on our Frequently Asked Questions page.
No video or audio recordings of the materials presented are permitted in any workshop.



Please contact Diane Villadsen by email at, or call 510.642.6049.


Refund policy
  • Cancellations must be received in writing by email to
  • Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.
  • Failure to appear for the training will result in forfeiture of the full course fee.
  • Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.
  • The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.
  • The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

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