Multimedia and Technology Training At the UC Berkeley Graduate School of Journalism
One very effective way to add depth to a particular topic on an online news site is to include interactive databases and map mashups that people can use to explore subjects on their own according to their particular interests. Databases have proven very popular, with people spending extensive amounts of time on a news site exploring the information in the databases.
Gannett newspapers have been pioneers in adding databases to their local websites, as part of their Information Center online strategy. See MediaShift's October 2008 story on Gannett's Information Centers strategy.
And check out these examples of databases and map-mashups at online sites.
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