How to Find and Use Media Assets for Free (Legally)
Before pulling images, videos, sound files, or music assets off the web to use in your online media project, it’s important to understand the rules and regulations for use. This resource is a guide to help you understand the basic terminology when looking for free media on the web and a few sources we’ve curated.
Disclosure: This is for informational purposes only and is not to be considered legal advice.
It is your responsibility to consult a qualified lawyer for legal advice.
Understanding the Basic Terminology
Copyright: the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
Licensing: grant a license to permit the use of something or to allow an activity to take place.
Public Domain: the state of belonging or being available to the public as a whole, and therefore not subject to copyright (however, check depending on the country you plan to publish your media assets as public domain in one country may not be public domain in another.)
Attribution: acknowledging the author of a work. It most often requires the person’s name with the copyright symbol, and a link back to the source.
Royalty free: this generally indicates paying a one-time fee in exchange for the right to use a photograph, or media asset that is copyrighted, patented or trademarked according to agreed upon terms, with no ongoing license fees due for further use. This does not mean that the work is copyright free. The key here is to read the license terms and conditions, as often there are restrictions on how the asset can be used.
Creative Commons (CC): is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools. CC provides a standardized way to grant copyright permissions to an organization, individual or company’s creative work. Users are then granted a pool of content that can be copied, distributed, edited, remixed, and built upon, all within the boundaries of copyright law.
To avoid copyright infringement when using media assets in your projects, on your website, or on social media be sure to check the terms and conditions. In general make the assumption media assets on the web are copyrighted.
The Creative Common Licenses
Creative Commons has devised an easy to understand system that the creators of works can understand, their users can understand, and even the Web itself can understand. Use this table as a guide when searching and choosing media. When using a CC media asset be sure to check the licensing restrictions. CC is not an acronym for free to use in any case. More detailed information can be found at: https://creativecommons.org/licenses/https://creativecommons.org/licenses/
In general, the Creative Commons website is a terrific source of information for sharing content across the web. http://creativecommons.org
Sources for Free Media & Some Paid Media
Audio & Sound Effects
A large selection of audio snippets, recordings, bleeps and more licensed under CC for reuse. https://www.freesound.org/
Free and royalty free sound effects and clips for video editors, movie scores, game designers, and weekend sound warriors. Sound Bible also absorbed the catalog of the well-liked but now defunct PDSounds.org http://soundbible.com/
A thorough library of sound effects from animals to weaponry. The licensing requires crediting and has restrictions. http://www.freesfx.co.uk/
This is the gold standard for finding quality free music. While the search is in need of improvement, they’ve recently added a section specific to music for videos. http://freemusicarchive.org/curator/video. In addition, the about us page has additional resources in the event you’re not able to find exactly what you’re looking for.
YouTube Audio Library
YouTube recently added a library of music that you can download or add to videos. Many of them allow you to monetize your videos, though some may specify that you need to include an attribution in the video’s description. Many of the tracks found in this library can also be found at FreeMusicArchive (above), but YouTube spells out exact usage rights very clearly if you are going to be uploading your video to YouTube, and it’s nicely organized.
The large library has a large section devoted to CC tracks. Note: this is a little tricky to search.
From the composer, Kevin MacLeod, who has devoted himself to free and inexpensive musical tracks. Once you start browsing here, you’ll start noticing his music EVERYWHERE.
There are a number of well liked composers who have licensed most of their work either under CC or for a minimal fee. A few are listed here:
Chris Zabriskie: ambient minimal electronic music, great for mood and tone
Broke for Free: funky and upbeat, good for movement and energy
Lee Rosevere: over 200 tracks inspired by classical and sophisticated
An excellent music that covers all genres and has been used in many major commercial radio shows and podcasts. This is not free but very inexpensive at $5 to $50 per track. www.soundofpicture.com
Video is still a relatively new area for CC media. This section includes sources for free and royalty free video assets, animations and motion graphics.
This often overlooked video platform has a large CC section. However, just because they’ve been marked as CC doesn’t mean they’ve been set up to allow downloading. You may have to use another program to be able to actually download the video. https://vimeo.com/creativecommons
It’s so new and so hip it comes with almost no instructions or explanation. This is a great repository of HD stock video footage. All the downloadable videos are under the Attribution license (CC BY 3.0). As with all downloads, read the license agreement carefully before using these videos. http://mazwai.com
A growing archive of video clips, motion graphics and animations. Some free with conditions, others are royalty free (pay for use.) http://www.videvo.net/
The largest site for videos has an option for videos to be licensed with CC (not to be confused with closed caption), but it’s hard to search for. You can check licensing on a case by case basis (in the “show more” tab.) A second option is to go to the editor page and use the search function after clicking the cc. https://www.youtube.com/editor CC videos will load based on keywords. For these there is no way to download the videos, so you’ll need to get a YouTube downloader program. For more information on YouTube’s policy on CC videos: https://support.google.com/youtube/answer/2797468?hl=en/
U.S. National Library of Medicine Digital Collections
A historical collection of health related videos with many produced by the US military.
Images are perhaps the easiest to locate as there are an abundance of CC resources or public domain images on the web.
A free media repository from Wikipedia that aggregates CC and public domain content from all over the web. Check where an image came from before you use it, some may be under restricted licenses. https://commons.wikimedia.org/wiki/Main_Pagehttps://commons.wikimedia.org/wiki/Main_Page
Fantastic new site aggregating public domain and CC images from around the web. http://pixabay.com/en/
Many Flickr users choose to mark their images as CC resulting in milliions of free images. Plus, this site has easy to use search by license types. https://www.flickr.com/creativecommons/
A primarily mobile-based photo sharing network much smaller than Flickr, but it has some good CC photos. It also gives you the option to buy a commercials license for the photos. https://500px.com/creativecommons
The Noun Project
The largest collection of icons available. Use for free by giving credit or royalty free with a small fee. https://thenounproject.com/
In Google Images, use the usage rights drop down menu in search tools to look for images. The license vary so click through the image to verify the licensing.
Provides high-quality licensed images, videos, and music for a fee, many reasonably priced.
If all else fails….
If you just simply cannot find your perfect image, Wikipedia maintains an exhaustive curated list of resources for free images.
And there’s more…..
The social media site, Buffer, has curated a significant list of free images sources. https://blog.bufferapp.com/free-image-sources-list
US Gov Archives
A huge collection of US Government produced or curated graphics and images. http://www.usa.gov/Topics/Graphics.shtml
Flickr British Library
The United Kindom’s complement to Flickr Archives.
Public-domain image archives from a wide range of museums, institutions, schools and more. Lots of art, historical images, and stock photography. https://www.flickr.com/commons/institutionshttps://www.flickr.com/commons/institutions
Library of Congress
Huge repository of historical images, but be careful, not all are free to use. http://memory.loc.gov/ammem/index.html
National Library of Medicine
Historical images curated from around the world.
About this Tutorial
This tutorial was originally written by Chris Schodt and Vicki Hammarstedt in the Visual Storytelling Workshop, and later modified for public use.
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