How To Create A Marketing Video

July 15-16, 2019

How To Create A Marketing Video

This 2-day graduate level certificate workshop will guide you through the process of producing a short-form marketing video that can be used internally – within a corporation for training or “rallying the troops“, or externally to transmit a marketing message to the public. The course will show you how to convert a set of information (such as written reports, data and analysis, interview transcripts, etc.) into a short script from which to create a one to two-minute marketing video.

Course Overview

The course will include an overview of production essentials including budgeting, casting, rehearsal basics, tips on distinguishing essential messaging and fashioning it into a script, finding or creating a simple yet appealing set or backdrop, working successfully with both actors and non-actors to achieve an effective delivery of the script and overseeing the shooting and post production editing.

After successful completion of this course, you will have the knowledge and skills to:

  • Understand the fundamentals of short-form video scriptwriting
  • Complete basic budgeting and scheduling
  • Direct your cast, whether they are company employees or trained actors
  • Manage the stages of post production including editing, working with music, color grading, and sound design
  • Choose how and where to place your video ad on digital platforms
  • Take your career to the next level

Note: this is not a filming and editing course. To learn to film and edit video please join the Video Storytelling workshop.

Who Should Attend?

Ideal for those interested in or new to video production, content creators, content marketers, communications and PR folks, publishers, and educators.

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Instructors & Facilitators

Instructors subject to change.

Myra Paci

Myra Paci is a writer/director/cinematographer whose work includes her award-winning debut feature Searching for Paradise, developed at the Sundance Institute’s Screenwriting and Directing Labs, starring Chris Noth and Susan May Pratt and distributed by Showtime Entertainment, and her short thriller Girls Night Out starring Rosario Dawson, distributed by the Sundance Channel. For her writing and directing work, Paci has received fellowships from the Sundance Institute, the San Francisco Film Society, the National Endowment for the Humanities, the MacDowell Colony and Middlebury Script Lab, among other organizations. With her production company, SLAP Agency, Paci has created marketing videos for such clients as AAA, Kaiser Permanente, Intel, Lending Club, and Schwab. To see some of her work, visit theslapagency.com, myrapaci.com, and badmuthaz.com. Paci received a B.A. in History from Yale University and an M.F.A. in Film/Video Production from N.Y.U., and she teaches Screenwriting and Directing at San Francisco State University.

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Tuition

$945 USD

10% discount will be automatically applied when registering before June 15, 2019.

We encourage team work! Bring a colleague or friend and receive additional tuition discounts. Contact Alexandre Bui at alexandre.bui@berkeley.edu for more information.

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When?

July 15-16, 2019

9:00 a.m. – 4:30 p.m. daily

Morning coffee and catered networking lunch provided.

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Where?

UC Berkeley Graduate School of Journalism

121 North Gate Hall, Berkeley, CA 94720

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Requirements & Prerequisites

There is no requirements or prerequisites to attend this course.

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Contact Person

Alexandre Bui
alexandre.bui@berkeley.edu
510-642-3892

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Questions & Additional Information

Where should I stay?

We suggest staying in the Berkeley area. Nearby hotels include:

– Faculty Club (on UC campus)
– Graduate Hotel
– Hotel Shattuck Plaza
– Bancroft Hotel
– Extended Stay America or Executive Inn and Suites
– La Posada Guest House

Many of our participants have also found luck with Airbnb.

Where should I park?

The closest parking to North Gate Hall, where Berkeley Advanced Media Institute is located, is the Lower Hearst Parking Garage. For public parking, you must enter on the second floor via Scenic Ave and park next to a gold pillar. Many spots in this garage are permit parking only, so please be vigilant of posted signs. Parking is $2/hr, max $20/day.

Another option for parking is the Stadium Parking Garage, located under Maxwell Field and between California Memorial Stadium and the Greek Theater. Parking here is $25/day with variable hourly rates.

If you wish to utilize public transportation, North Gate Hall is about 15-20 minute walking distance from Downtown Berkeley BART Station. There are also multiple AC Transit bus lines that stop in front of the building.

For more information on different parking garages around campus, visit the UC Berkeley Parking and Transportation website.

What is your cancellation & refund policy?

• Cancellations must be received in writing by email to advancedmedia@journalism.berkeley.edu.

• Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.

• Failure to appear for the training will result in forfeiture of the full course fee.

• Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.

• The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.

• The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

• If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

Can I transfer to a different workshop if I change my mind?

We currently do not offer transfer option between workshops. However, you may cancel the current workshop to receive a full refund less the cancellation fee and enroll in the preferred course. Please contact us directly at advancedmedia@journalism.berkeley.edu prior to making any changes. Change requests do not apply to request made 15-days prior to the workshop start date.

In-depth information can be found on our Frequently Asked Questions page.  No video or audio recordings of the materials presented are permitted in any workshop.

Specializing in digital media training for content creators, journalists, editors, communication professionals, and educators.

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