Empowering the next generation of multi-media storytellers. This intensive 2-week multimedia storytelling institute is a certificate course that focuses on the storytelling and technical production of multimedia content for a digital, mobile-first audience.
You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to produce video, digital photography, podcasts, and data visualizations; how to apply design principles and audience engagement tips. You’ll have the tools and storytelling skills to produce, edit and post compelling digital content. Upon completion of this program, participants will have the knowledge and tools necessary to apply your new skill set immediately to your profession.
In this certificate program, you will:
- Learn to choose the best media for telling stories on multiple digital platforms.
- Learn to develop the narrative in your digital story and how to produce creative visual stories.
- Learn best practices for interviewing and how to prepare a subject for the interview.
- Learn how to film, edit and produce a video with an interview and B-roll.
- Learn to produce engaging content for all digital platforms.
- Become skilled in creating quality audio for videos or audio files that engage audiences.
- Learn the basics of producing a podcast, including recording, editing, and adding narration, writing script, and building in music and sound effects.
- Learn to create interactive data visualizations, charts, graphs, and maps to tell stories.
- Understand the keys to audience engagement and how to apply this to your own content.
- Learn to use publishing platforms to showcase your work.
- Explore emerging technologies influencing digital media content production.
- Produce a final digital media project using new media technologies and tools.
- Build a new set of skills that will make you a fluent, active and engaging multimedia content producer.
Who Should Attend?
Ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, digital marketers, communications and PR, educators and web producers.
Need help justifying this training to your employer? Please check out our customizable document.
This program is incredibly well-designed and the instructors are knowledgable experts in their fields. Definitely a great professional investment!
Instructors & Facilitators
Instructors subject to change.
Peter Aldhous is a science journalist with BuzzFeed News and data visualization instructor for Berkeley Advanced Media Institute. He also teaches data visualization at the Graduate School of Journalism at UC Berkeley, investigative reporting in the Science Communication Program at the UC Santa Cruz, and has developed online training materials in data visualization for the Academy of Art University in San Francisco.
Peter got his start in journalism in 1989 as a reporter for Nature in London, fresh from a PhD in animal behavior. Later he worked as European correspondent for Science, news editor for New Scientistand chief news and features editor with Nature, before moving to California in 2005 to become New Scientist‘s San Francisco bureau chief. Peter works with free tools to ‘interview’ and visualize data – from scans of his own DNA to records of human conflict. His projects include web apps that have explored the local and global history of climate change, and the number of Earth-like planets in our galaxy. Peter’s articles have won awards from bodies including the Association of British Science Writers, the Society of Environmental Journalists, and the Wistar Institute.
Angelia Baxter is a Certified Usability Analyst with 20+ years enterprise, startup, and agency experience as an effective user advocate and collaborator. She is the President/CEO of The Kreativ Studio, Inc – a design consultancy firm and Founder of In the Place – a professional networking platform for creators in Film & Tech. She has taught UX courses for General Assembly, Imparture, San Francisco State and her firm The Kreativ Studio, Inc.
Indu Chandrasekhar is the director of audience engagement and oversees all of WIRED’s efforts to grow its audience and increase reader engagement, focusing on search engines, social platforms, newsletters, content recommendations, and analytics. She previously worked at MarketWatch, The Wall Street Journal, and the Telegraph in London.
Shaleece Haas is a documentary filmmaker, who recently produced and directed the 2016 documentary Real Boy, which earned 20 festival awards, was nominated for a GLAAD Media Award, and was broadcast nationally on PBS’ Independent Lens. She co-produced The Genius of Marian (2013; Tribeca Film Festival, POV), directed the documentary short Old People Driving (2010), and co-directed the short films Awardwinninggir (2012; SF DocFest) and City Fish (2011; Hot Docs, Documentary Channel). She is currently producing a short film about the grandchildren of Holocaust survivors who have chosen to tattoo their grandparents’ concentration camp numbers on their own bodies. She has also taught documentary and visual storytelling at the UC Berkeley Graduate School of Journalism, UCLA Extension, and the Berkeley Advanced Media Institute. She previously worked as an editorial photographer and radio producer and was a founding staff member of the national oral history project, StoryCorps.
Laura Klivans is a community health reporter at KQED Public Radio in San Francisco. She hosts the KQED science web show Deep Look. Her award winning work has been published on NPR, PRI, BBC, and the shows/podcasts Here & Now, The World, and Reply All. Before getting hooked on audio, she worked in education, leading groups of high school and college youth to places like Bangladesh, Peru and Guatemala.
Chris Schodt is an Emmy-nominated multimedia producer, and a freelance journalist. His work includes video, animation, and data visualization, and he has had his work published by Engadget, the Verge, the BBC, and National Geographic.
- This is a beginner course. No previous experience is required. Please contact us if you have questions as to the level of this course.
- All participants must bring their own WiFi-ready laptop for use during this workshop. Lenovo laptops are strongly discouraged due to performance issues with Adobe software. If you need to rent our laptop for any reason, it will be an additional $45 per day of rental.
- External hard drive (Formatted for Mac or PC).
- Adobe Creative Cloud – Premiere, Photoshop, and Audition (7-day free trial + at least 1 additional paid week to use for the remainder of the course).
- Computer literacy skills.
- Comfortable with learning new equipment and software.
- Proficiency with English.
- This course is only offered once a year during the summer session. If you’re looking for a similar program in the Fall session, please check out our sister, part-time course Digital Media Skills Certificate.