Empowering the next generation of multi-media storytellers. This intensive 2-week multimedia storytelling institute is a certificate course that focuses on the storytelling and technical production of multimedia content for a digital, mobile-first audience.
You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to produce video, digital photography, podcasts, and data visualizations; how to apply design principles and audience engagement tips. You’ll have the tools and storytelling skills to produce, edit and post compelling digital content. Upon completion of this program, participants will have the knowledge and tools necessary to apply your new skill set immediately to your profession.
In this certificate program, you will:
- Learn to choose the best media for telling stories on multiple digital platforms.
- Learn to develop the narrative in your digital story and how to produce creative visual stories.
- Learn best practices for interviewing and how to prepare a subject for the interview.
- Learn how to film, edit and produce a video with an interview and B-roll.
- Learn to produce engaging content for all digital platforms.
- Become skilled in creating quality audio for videos or audio files that engage audiences.
- Learn the basics of producing a podcast, including recording, editing, and adding narration, writing script, and building in music and sound effects.
- Learn to create interactive data visualizations, charts, graphs, and maps to tell stories.
- Understand the keys to audience engagement and how to apply this to your own content.
- Learn to use publishing platforms to showcase your work.
- Explore emerging technologies influencing digital media content production.
- Produce a final digital media project using new media technologies and tools.
- Build a new set of skills that will make you a fluent, active and engaging multimedia content producer.
Who Should Attend?
Ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, digital marketers, communications and PR, educators and web producers.
Need help justifying this training to your employer? Please check out our customizable document.
This program is incredibly well-designed and the instructors are knowledgable experts in their fields. Definitely a great professional investment!
Instructors & Facilitators
Instructors subject to change.
Peter Aldhous is a science and data reporter based in San Francisco. He also teaches investigative reporting and data visualization in the Science Communication Program at the University of California, Santa Cruz. Peter got his start in journalism in 1989 as a reporter for Nature in London, fresh from a PhD in animal behavior. Later he worked as European correspondent for Science, news editor for New Scientist and chief news and features editor with Nature, before moving to California in 2005 to become New Scientist‘s San Francisco bureau chief. From 2015 to 2022 he worked on the science desk at BuzzFeed News. Peter’s maps of U.S. government surveillance flights were named data visualization of the year in the Global Editors Network’s 2016 Data Journalism Awards; that project also won gold for data journalism and the overall Most Beautiful prize in the 2016 Kantar Information is Beautiful Awards. A follow-up project, which used machine learning to identify further covert spy planes, won the JSK Fellowships award for innovation in GEN’s 2018 Data Journalism Awards. He was a finalist in the Online category of the National Academies of Sciences, Engineering, and Medicine 2019 Communication Awards for his data-driven coverage of wildfires.
Angelia Baxter is a Certified Usability Analyst with 20+ years enterprise, startup, and agency experience as an effective user advocate and collaborator. She is the President/CEO of The Kreativ Studio, Inc – a design consultancy firm and Founder of In the Place – a professional networking platform for creators in Film & Tech. She has taught UX courses for General Assembly, Imparture, San Francisco State and her firm The Kreativ Studio, Inc.
Indu Chandrasekhar is the director of audience engagement and oversees all of WIRED’s efforts to grow its audience and increase reader engagement, focusing on search engines, social platforms, newsletters, content recommendations, and analytics. She previously worked at MarketWatch, The Wall Street Journal, and the Telegraph in London.
Shaleece Haas is an Emmy Award-winning documentary producer and a director based in Los Angeles. Her films, marked by a balance of poignancy and humor, invite audiences deep into the interior worlds of their protagonists. TEXAS STRONG, a film she produced in 2018, won an Emmy Award for Outstanding Short Documentary and premiered at SXSW. Her 2016 film REAL BOY screened in 23 countries, earned 20 festival awards, and was broadcast nationally on PBS’ Independent Lens. Shaleece also co-produced THE GENIUS OF MARIAN (2013; Tribeca Film Festival, POV) and the final episode of ASIAN AMERICANS, a landmark historical series for PBS (2020), and was a consulting producer on POV’s first limited series, AND SHE COULD BE NEXT (2020; Tribeca Film Festival, POV). She is currently producing Julie Wyman’s UNTITLED DWARFISM PROJECT, a film about the Little People community’s response to new drugs promising to make children born with dwarfism taller.
Her films have received support from IDA Enterprise Fund, ITVS, California Humanities, Berkeley Film Foundation, IFP, Film Independent, and Fledgling Fund, among others. Shaleece is an Impact Partners Documentary Producing Fellow, a Film Independent Documentary Lab Fellow, and a Working Films Fellow. She is an alumna of the UC Berkeley Graduate School of Journalism and was a founding staff member of the national oral history project StoryCorps.
Laura Klivans is a community health reporter at KQED Public Radio in San Francisco. She hosts the KQED science web show Deep Look. Her award winning work has been published on NPR, PRI, BBC, and the shows/podcasts Here & Now, The World, and Reply All. Before getting hooked on audio, she worked in education, leading groups of high school and college youth to places like Bangladesh, Peru and Guatemala.
Chris Schodt is an Emmy-nominated multimedia producer, and a freelance journalist. His work includes video, animation, and data visualization, and he has had his work published by Engadget, the Verge, the BBC, and National Geographic.
UC Berkeley Graduate School of Journalism
121 North Gate Hall, Berkeley, CA 94720
- This is a beginner course. No previous experience is required. Please contact us if you have questions as to the level of this course.
- All participants must bring their own WiFi-ready laptop for use during this workshop. Lenovo laptops are strongly discouraged due to performance issues with Adobe software. If you need to rent our laptop for any reason, it will be an additional $45 per day of rental.
- External hard drive (Formatted for Mac or PC).
- Adobe Creative Cloud – Premiere, Photoshop, and Audition (7-day free trial + at least 1 additional paid week to use for the remainder of the course).
- Computer literacy skills.
- Comfortable with learning new equipment and software.
- Proficiency with English.
- This course is only offered once a year during the summer session. If you’re looking for a similar program in the Fall session, please check out our sister, part-time course Digital Media Skills Certificate.